Louie talks about how you can attract the right listeners to your podcast. He explains why attracting the right listener matters, sharing tips and tools on how you can figure out your audience and niche and get the right people listening to your show.

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Episode Takeaways

If you try and attract everyone, you won’t attract anyone. It’s important that you niche down your podcast enough to find the right audience.
Are you a business or working on behalf of a business, do you need to take into consideration who you as a personality will attract -vs- the business
Connection and relationships are built on common ground so think about what you can say that people will want to listen to.
Think about who your target audience are, what are their hobbies, interests and desires? Then tailor your content and delivery to them.
Don’t underestimate things like forums and Facebook groups to reach your audience.
If you find yourself in a rut, then pivot, you don’t have to keep doing the same thing just because that’s what you started with.