Podcast
The Podcasters Podcast
Hosted by Disruptive Media · EN
The Podcasters Podcast is your go-to resource for turning your podcast into a powerful platform for influence and income. Brought to you by Disruptive Media – one of the UK’s leading podcast production agencies – each episode delivers practical insights, proven strategies, and up-to-date industry knowledge for creators at every stage. Whether you're just starting out or looking to scale, you’ll find step-by-step guidance on launching, growing, and monetising your show through sponsorships, premium content, and digital products.
Expect short, actionable how-to episodes, expert interviews with top creators, and deep dives into personal branding, audience growth, and content strategy – all designed to help you turn your passion into profit. Hosted by Industry Professionals and backed by the production expertise of Disruptive Media, this podcast is here to help creators build impactful, income-generating podcasts that stand out in a noisy world.
24episodes
Episodes
Newest firstAll episodes
6 Figure Motorhome Podcast | Becoming the Face of a Niche with Motorhome Matt
Oct 15, 2024Tap to summarizeTry Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships. KEY TAKEAWAYS Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform. The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast. Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust. Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities. Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners. The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services. Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes. The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition! BEST MOMENTS "I listen every week, I have probably consumed most of your content.” “I joke that he was grooming me into how to do a podcast”! “What’s weird is we have no competition in our niche.” "I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it." "Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?" "We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry" EPISODE RESOURCES https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308 https://www.youtube.com/MotorhomeMatt VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
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Why Business Brands Are Dead | Creating a Personal Brand
Sep 20, 2024Tap to summarizeOne-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Should I use a business account or personal account for my business? In this episode, Ash and Kane talk about the downsides of business brands and why building your personal (or personality!) brand is far superior. They also discuss why launching a branded podcast isn’t always the marketing opportunity you think it is and what you can do instead! KEY TAKEAWAYS If you are looking to market a company you are working for, launching a branded podcast is not a good idea. A better idea is to use a fraction of your ad budget to sponsor an existing show. People buy into personal brands, so it’s easier to build an audience. Podcasting allows you to create and craft your call to action, tailoring it specifically to your audience. This leads to a higher conversion rate with ads, sponsorship etc. BEST MOMENTS "Branded podcasts are stupid” “[Sponsorship] is cheaper, quicker and easier than launching your own podcast” “That’s the difference between someone converting or not, hearing that message and going ‘oh that’s for me, that makes sense’.” “Business brands are dead, people don’t want to engage with business brands” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
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Can I Have More Than One Podcast?
Jun 15, 2023Tap to summarizeTry Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. A question Ash and Kane get asked frequently is whether it’s possible to have more than one podcast. The answer is a cautious yes, it’s possible but not always recommended and in this episode, they explore why. KEY TAKEAWAYS You want to focus on your first podcast and monetising it before even considering a second. The reason this question gets asked is because people have many ideas and concepts but often there is an overlap so you may be able to weave the content together. If you do want to have more than one podcast, start with one and choose this by considering which idea or concept will make you the most money. Any successful podcast takes time and hard work, you need to be fully focused on one before you consider taking on another. You can expand your content as you grow rather than starting a second podcast. BEST MOMENTS “Doing lots of things you’re never going to get really good at any of them” “If you’re making money, it makes everything else easier” “You’re not allowed to market two podcasts, it just confuses people” “You can start to expand as you grow” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk
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How to Never Run Out of Content Ideas
Dec 6, 2022Tap to summarizeHow can you make sure that as a podcast creator, you never run out of ideas? In this episode, Kane and Ash give you the tips and knowledge you need to ensure you have ideas for your content forever! KEY TAKEAWAYS Your ideal listeners are your content. Whenever you are speaking to anyone within your niche, pay attention and write down any question or idea they have. As an expert, it can be easy to forget what content those at a different part of your journey might want to know. Mostly there is no such thing as content that’s ‘too basic’. BEST MOMENTS “Ask your audience what to say” “We all forget what it’s like to be a beginner” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk
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