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On this episode of the Political Press Box, I speak to Nick Hilton, a former podcast producer for The New Statesman and The Spectator, who launched his own podcast company, Podot, more than six years ago.

Nick is also a TV critic for The Independent and he has own Substack, Future Proof. But the reason why I spoke to Nick this time around is regarding the power of podcasting, with both the Trump and Harris campaigns attempting to win over podcast hosts, including the likes of Joe Rogan, The Nelk Boys, Andrew Shulz, Theo Von and Alex Cooper, and their highly-engaged audiences during the US election campaign.

We also discuss the current state of YouTube, where many established content creators are going through a soul searching process, with some rethinking their relationship with the platform.

I hope you enjoy the episode. Please make sure to subscribe and leave a review.

Produced and hosted by Ian Silvera, Editor of Tech, Power & Media.

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