Eric speaks with Lauren Nolan, the new editor of Pond Trade Magazine, a publication for water feature professionals. Lauren discusses her vision for the magazine, which includes honoring the publication's legacy while exploring opportunities for growth and increased industry interaction. She emphasizes the importance of print publications in providing in-depth content and credibility within the industry, despite the rise of digital media. Lauren also shares insights into her background as an English teacher and how her skills can help industry members share their experiences through writing, highlighting the value of collaboration in creating articles and fostering a sense of community within the pond trade.

Key Takeaways:

Balance honoring the legacy of existing work with pursuing your own vision for growth.
Plan significantly ahead in your projects, thinking multiple cycles in advance.
Value and create in-depth content that provides expertise beyond quick digital snippets.
Don't let perceived writing skill limitations prevent you from sharing your valuable industry knowledge; seek help to craft your message.
Embrace and integrate digital platforms to complement traditional methods of reaching your audience.

Resources:

Contractor Sales Secrets: ContractorSalesSecrets.com
Fitz Fish Ponds: Koi Trips
Book A Call With Triplett: Call with Triplett
The Pond Digger: https://theponddigger.com/
LA Pet Fair: https://www.lapetfair.com/
Atlantic-Oase: https://www.atlantic-oase.com/
Helix Pond Filtration: http://helixpondfiltration.com/
TWT Contractor Circle (Facebook Group): TWT Contractor Circle
TWT Contractor Power Circle (Facebook Group): TWT Contractor Power Circle
The Pond Digger Instagram: Instagram
The Pond Digger Facebook: Facebook
Train With Triplett TikTok: TikTok
EasyPro Pond Products: https://easypro.com/