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- [00:04]
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Welcome to the Deep End with Eric Triplett, the pond digger. This is the show for contractors, tradesmen, and entrepreneurs who want more from their business and from themselves. Eric brings decades of experience as a seven figure contractor with expertise in leadership, sales systems, and the discipline it takes to build something real. Shaped by years in the aquatics world, his insights are rooted in precision, craftsmanship, and performance. If you're done skimming the surface and ready to go deeper, it's time to dive in.
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What is happening, rockstars? It's Triplet here. Welcome back to the Deep End. Today I want to pull back the curtain on something that we've been building behind the scenes since November last year. Something that is, let's call it a project. But it's more than just a project. I would consider it a strategy. We're calling it Pod House. Okay. And I want to explain exactly what it is. And to me, it's really a movement behind the mic. You know, we're podcasting. It's like the epicenter effect is kind of what's across my brain when I look at this. You know, I want to talk about why we're building it and why it's bigger than just podcasting or, you know, branding or things of that nature. Because on the surface, Pot House sounds like, what is it? You know, the place where you are podcasting, Maybe even on the road, if you start to think about it, you know, like, okay, cool, Eric rented an Airbnb and he's going to be recording podcasts in it and, you know, like. Right. But that's not exactly what this is. In a sense, it kind of is, but it's much bigger than that. Pot House is what we're calling a mobile content creation war room. Okay? It's a war room. We take on the road, putting out content in long form, short form, reels, all while having a good time, all while making deepening relationships and expanding networks and working with our sponsors and brands at these different events and things of that nature. Consider it a strategic hub. Okay? We drop into these major events across the country, and we're contractors and brands and innovators and content creators, leaders all come together and we capture the moment in real time. So it's. It's more than just content. It's really this. It's like momentum, right? And. And it's. It leaves a little bit behind, leaves legacy behind. A lot of these events, you know, you go to the events, it's a big event, things happen, and then it's kind of gone. Right? And then you're on to the next one. But what we want to do is document these moments along the way and the relationships and the networks and the branding and all that stuff. We want to document that along the way and share it with the world. So let me simplify it. So Pot House is a traveling content creation studio, okay? Airbnb, very specific location, remote, off, off point where people don't know. It's not a party house. It's not like everyone comes to Pothouse and parties afterwards. It's like we have podcasters that will tour with us. They have to sign NDAs to actually come to the studio and work with us. So it's, it's an industry networking hub. It's, it's a place to amplify your brand, like an amplification engine for brands and not only the podcasters that will be touring with us, but also for the brands that they work with and things of that nature. Like, this is really a movement builder. So when we go to major events like Equip, Expo, Con Expo, industry trade shows, Koi shows, Vidcon, you know, all these big major events, everyone's walking the floor, shaking hands, kissing babies, talking, networking stuff, that's good, that's great. But what's missing, what's missing is those deep conversations that are had, like maybe at dinner or at the bar or at, you know, a roundtable where you sit down and have a cup of coffee. Someone. Those deep conversations get missed. The story, the authority, positioning, all that stuff gets missed and we want to capture that. So Pot House becomes the off hours epicenter. So when you go have coffee real quick in the morning and, you know, grab a quick bite to eat before you run off to the event, Magic's happening, happening in those moments. And that's what we want to capture. Okay, so what our plan is, you know, we'll, we'll, we'll be at Pod House and, you know, our plan is we'll have a chef on location cooking. While we're setting up gear, plotting, planning, who are we going to see what's happening? And we're recording it. Sometimes we'll be live streaming it, we'll be recording it on YouTube and for shorts and for reals and for the RSS feeds, all that stuff is going to be happening simultaneously. So Pot House, is that off hours epicenter now during the day, bro, we're on the sales floor. We're on the floors, we're out, you know, checking out new equipment, looking for new innovations for our businesses and for the, for the trade and we're, we're networking with other contractors that are crushing it out there and, and trying to extrapolate what they're doing to have such great success. And then we share it with our success and with our people. And, and it just, it, it kind of elevates in that regard. Right. We just all learn together. So, but we're on the floor, we're, you know, supporting the booths of the sponsors that we're working with. We're creating content inside the event. Okay. And, and when you do this, especially when you're, when you're traveling with other content creators and, and podcasters, you know, you're getting a little bit of fun chaos. You're getting that, that deep content and you get that really creative vibes start to happening. So we're creating content inside each one of these events. We're driving traffic back to exhibitors, we're driving traffic to the events and driving traffic to, you know, trying to become a magnet for people to come and share and learn and grow all that stuff. Right? So, but you know, at nighttime, which is really interesting is at night, you know, a lot of people are breaking off, going to have dinner, sometimes there's an after party, depending on which event you're going to. And these are moments when some of the best content is shared and the best networking happens.
- [07:01]
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We want to gather the leaders. We want to record those moments. We want to collaborate. We want to create these long form conversations and share them with the public. And these moments will live long, long after the event ends. Because most events are, you know, three to five days. We're breaking. Our kickoff is at Con Expo. It's like a seven day event. It's like the large event in the country. It happens every three years. It's this massive event in Las Vegas and it's a week long. Imagine all the brands and all the contractors that are leading up to it and then boom, it's done in seven days. Pot House makes those moments last 365 days and beyond. That is the difference. Now I want to share with you a little bit of backstory behind this, because it was at Equip Expo last November. My, this, this is the true story. My hotel was booked until I needed one more night stay somewhere. And I was going to just book another night at this hotel. And my buddy Mike Garvey and a couple of his, you know, members and business partners and things of that nature, they had this Airbnb close by the event at Equip. And so I was getting ready to, you know, it's expensive in Kentucky, those of those. It's a huge event. 30,000 people come to town. Every hotel room is booked out. And the hotel room, it's like, it was like 500 bucks a night. And literally I was going to bed at like 10:30 or 11 and getting in a Uber to get to the airport at 4:00am and I was like, ah, 500 bucks for five hours of sleep. You know, I'm not even gonna sleep much here, right? So like, this was kind of going through my mind and I just hit up Garvey. I'm like, garvey, let me sleep on your couch tonight, bro. And then we can, we can record podcasts and bullshit and catch up. Otherwise I'm just going to go back to hotel and dump 500. I'd rather give you the 500 for the hotel for your Airbnb than to give it to hotel. He's like, bro, come on over for sure, no problem. You know, there's a couple couches and I'm like, bro, I'm not proud. I live on a ranch. I'll sleep on the couch. I'll sleep in a barn, bro. And he's like, yeah, no problem. So we go over there and we like, the whole night was amazing. We like kicked it off. We're just like recording podcasts and we're brain storm dumping all this stuff's going on. And then we were all headed to the airport super early in the morning and he comes out of the the bedroom all like staggering, like this twinkle in his eyes all, you know, geeked out. And he's like, bro, I had this idea, I got to Share it with you. And I'm like, what's up? And he basically just said, let's, you know, let's create Pot House. Let's do what we did here. But everywhere we go, everywhere we travel, because we already have multiple events already Schedul, you know, synced up live. We got the Lawn and Landscape Technology Conference, of course, we have Con Expo. You know, we're talking about VidCon and all these other. All these other events from Texas to Las Vegas to Los Angeles to San Diego out to Pennsylvania, the Win in Life event with Mac and, like, all these different events, like, we were already planning and plotting. He's like, let's just get an Airbnb everywhere we go, and we'll just like, we'll grow this. And so, like, Pod House was born that morning, four in the morning on the way to the airport. And, you know, Garvey and I have been working behind the scenes feverishly on this, and here we are, like, a day away from kicking it off at Con Expo, so we're all super, super pumped. So just to give you a sense, we have the seven bedroom Airbnb scheduled locked in Las Vegas, Nevada, and we have seven podcasters coming to join us at this event. We're going to go tour the the conference, and Naylor Taliafera and Caleb Almond, my buddy Marvin Joels and I, we're going to be at the Community Zone. We'll be literally on stage podcasting at the Community Zone at Con Expo, which is a total honor. I'm super psyched out of my mind about that. But then, you know, each morning we're collaborating, recording, and then each evening, same thing. We're going to just capture it all. So here's the truth. The contractor industry is full of killers out there, but most of them don't know how to capture the moment and tell their true story. And it's my hope that we will be able to shine a light on how this can be done effectively, efficiently. Right? Because it costs a lot of money to get to these events, and there's so much information being dumped out. It's like sometimes you just need to go, like, what did we learn today? Boom. Dump it into a podcast, share with the world, get it documented and loaded so you can, you know, go on to the next day and not lose it. All right, so we want to help contractors understand and brands understand how to tell their story, document and get it out to the world from brands and sponsor booths, contractors walking the floors, speakers hitting stages, all that stuff. I mean, that at the last big event we went to together in November, which is Equip Expo, you know, Jesse Cole was on stage. It was unbelievable. And I literally had to record a podcast on how it made me felt, how it inspired me, how it made me move. Because how it inspired me is different than how it inspired Garvey or John Pajek or Neil or Taliafera. Like, each person gets inspired in different ways in that moment. And so these are the times where you literally go back to Pod House, Content Creation, War room and lay down the foundation of what moved you so you have something to go off of. Because let's face it, you take all these notes while you're in a speaking engagement, take all these notes and you put the notes in a drawer. You never do anything with them. But when you can document it in a podcast form or content creation and you share with the world, you can go back and get to it while you're driving, you can get to it while you're working, you can listen to it again and get pumped and excited about it. Okay, are you a contractor looking for growth training and to level up your contracting business? If so, join the TWT Contractor Circle. It's our free Facebook group where like minded professionals go to share insights of success, strategies for growth and a place to find some accountability. In fact, we have a powerful accountability call every Friday with a live Q and A session at the end. And whether you're seeking advice, collaboration or just a supportive community, this is a place for you request to join today and start building a valuable connection with me as well as our amazing network of contractors. Tango Whiskey Tango. That's TWT Contractor Circle on Facebook. I'll see you on the inside. Now back to the show. As I said, no one systematically is capturing and redistributing the energy. That's the gap and I don't like gaps. That's the gap that the Pod House will close. Pot House exists to close that exposure gap. And we're touring the country city to city and not to compete with these events. I want to be really clear because a couple of events that we've talked to about it, they're like, well, we're not trying to, you know, have anything go off, off site. Like, no, dude, you're missing the point. We're going to be on site from, you know, open to close, and then it won't compete with the events, it's going to amplify them. That's when we go back and we tell the story and document the journey. Okay, so when we land somewhere, we're telling the world, hey, this is where the industry's gathering today. You guys need to show up, okay? We're not pulling people away from the action. We're helping amplify the action. We'll push them towards it, we'll lean them towards it. And while we're there, we'll create that content that elevates the contractors and elevates the brands and the sponsors and, and elevates the event in and of itself. It's not just about the microphones that we got going. It's about the full package. It's about momentum. And for me personally, Pot House is about legacy. It's going to speak long, long, long after I'm gone. It's going to continue on. That movement and hopefully it'll inspire contractors and brands across the country to stay engaged and really get after it. Right. Is about putting contractors on the bigger stage. It's about helping hardworking blue collar business owners become visible leaders within their industry. It's about making sure the industry doesn't just exist, but it can expand. And we're building this content trail all the way across America. And you know, Garvey just got back from Canada, so we will expand upon just the boundaries of our borders, okay? But we will be expanding. And if you follow the trail, you're gonna find collaboration authority and exposure opportunity. That's Pod House. It's not just a hype moment. It's literal strategy for content creation across the country. So, and if you're listening and you're thinking, how do I get involved? It's simple. You show up, you listen to the podcasts, you share the podcast with friends. And if you are a podcaster, if you're a content creator that wants to get involved, you wanna get inside Pod House with us. Cause it will be, it will be evolving. There's a little bit of exclusivity to each and every event because we don't want it to be muddied and we want it to be dampened. And not all podcasting personalities are going to be, you know, get along with each other. So we have to strategically put, you know, people together that can really make magic happen while we're at these events. So if you are a podcaster, content creator that wants to get involved, you can hit me up direct, or you can hit up Mike Garvey and you can talk to each of us and we can plot out the year and find out what makes SEN for us to get together. But we want you to come to the events. We will have special guests coming back to Pod House to get interviewed by all the different podcasters while we're on location. And maybe not necessarily stay with us, but it will be a big event like that. So come to the events, support the brands we're talking with, engage in the conversations, and if you're contractors, step it up. You know, let's go. If you're a brand, lean in. If you're an event organizer, let's amplify what you're building and promoting. We can help be involved with that, because Pot House is not just about me, not just about Garvey. It's not just about us. It's about the epicenter of growth behind the industry, contractors far and wide. If you want to stay close to that, stay connected. This is the Deep End podcast. Thanks for listening. We're just getting started. Sam.