Transcript
A (0:04)
Welcome to the Deep End with Eric Triplett, the pond digger. This is the show for contractors, tradesmen, and entrepreneurs who want more from their business and from themselves. Eric brings decades of experience as a seven figure contractor with expertise in leadership, sales systems, and the discipline it takes to build something real. Shaped by years in the aquatics world, his insights are rooted in precision, craftsmanship, and performance. If you're done skimming the surface and ready to go deeper, it's time to dive in.
B (0:46)
What is happening, rockstars? It's Triplet here. Welcome back to the Deep End. Today I want to pull back the curtain on something that we've been building behind the scenes since November last year. Something that is, let's call it a project. But it's more than just a project. I would consider it a strategy. We're calling it Pod House. Okay. And I want to explain exactly what it is. And to me, it's really a movement behind the mic. You know, we're podcasting. It's like the epicenter effect is kind of what's across my brain when I look at this. You know, I want to talk about why we're building it and why it's bigger than just podcasting or, you know, branding or things of that nature. Because on the surface, Pot House sounds like, what is it? You know, the place where you are podcasting, Maybe even on the road, if you start to think about it, you know, like, okay, cool, Eric rented an Airbnb and he's going to be recording podcasts in it and, you know, like. Right. But that's not exactly what this is. In a sense, it kind of is, but it's much bigger than that. Pot House is what we're calling a mobile content creation war room. Okay? It's a war room. We take on the road, putting out content in long form, short form, reels, all while having a good time, all while making deepening relationships and expanding networks and working with our sponsors and brands at these different events and things of that nature. Consider it a strategic hub. Okay? We drop into these major events across the country, and we're contractors and brands and innovators and content creators, leaders all come together and we capture the moment in real time. So it's. It's more than just content. It's really this. It's like momentum, right? And. And it's. It leaves a little bit behind, leaves legacy behind. A lot of these events, you know, you go to the events, it's a big event, things happen, and then it's kind of gone. Right? And then you're on to the next one. But what we want to do is document these moments along the way and the relationships and the networks and the branding and all that stuff. We want to document that along the way and share it with the world. So let me simplify it. So Pot House is a traveling content creation studio, okay? Airbnb, very specific location, remote, off, off point where people don't know. It's not a party house. It's not like everyone comes to Pothouse and parties afterwards. It's like we have podcasters that will tour with us. They have to sign NDAs to actually come to the studio and work with us. So it's, it's an industry networking hub. It's, it's a place to amplify your brand, like an amplification engine for brands and not only the podcasters that will be touring with us, but also for the brands that they work with and things of that nature. Like, this is really a movement builder. So when we go to major events like Equip, Expo, Con Expo, industry trade shows, Koi shows, Vidcon, you know, all these big major events, everyone's walking the floor, shaking hands, kissing babies, talking, networking stuff, that's good, that's great. But what's missing, what's missing is those deep conversations that are had, like maybe at dinner or at the bar or at, you know, a roundtable where you sit down and have a cup of coffee. Someone. Those deep conversations get missed. The story, the authority, positioning, all that stuff gets missed and we want to capture that. So Pot House becomes the off hours epicenter. So when you go have coffee real quick in the morning and, you know, grab a quick bite to eat before you run off to the event, Magic's happening, happening in those moments. And that's what we want to capture. Okay, so what our plan is, you know, we'll, we'll, we'll be at Pod House and, you know, our plan is we'll have a chef on location cooking. While we're setting up gear, plotting, planning, who are we going to see what's happening? And we're recording it. Sometimes we'll be live streaming it, we'll be recording it on YouTube and for shorts and for reals and for the RSS feeds, all that stuff is going to be happening simultaneously. So Pot House, is that off hours epicenter now during the day, bro, we're on the sales floor. We're on the floors, we're out, you know, checking out new equipment, looking for new innovations for our businesses and for the, for the trade and we're, we're networking with other contractors that are crushing it out there and, and trying to extrapolate what they're doing to have such great success. And then we share it with our success and with our people. And, and it just, it, it kind of elevates in that regard. Right. We just all learn together. So, but we're on the floor, we're, you know, supporting the booths of the sponsors that we're working with. We're creating content inside the event. Okay. And, and when you do this, especially when you're, when you're traveling with other content creators and, and podcasters, you know, you're getting a little bit of fun chaos. You're getting that, that deep content and you get that really creative vibes start to happening. So we're creating content inside each one of these events. We're driving traffic back to exhibitors, we're driving traffic to the events and driving traffic to, you know, trying to become a magnet for people to come and share and learn and grow all that stuff. Right? So, but you know, at nighttime, which is really interesting is at night, you know, a lot of people are breaking off, going to have dinner, sometimes there's an after party, depending on which event you're going to. And these are moments when some of the best content is shared and the best networking happens.