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Welcome to the Deep End with Eric Triplett, the pond digger. This is the show for contractors, tradesmen and entrepreneurs who want more from their business and from themselves. Eric brings decades of experience as a seven figure contractor with expertise in leadership, sales systems and the discipline it takes to build something real. Shaped by years in the aquatics world. His insights are rooted in precision, craftsmanship and performance. If you're done skimming the surface and ready to go deeper, it's time to dive in.
B
All right, everyone, welcome back to the Deep End. It's Triplet here and today we are going to brain Dump. We're going to do the Pod House maiden Voyage debriefing. We are live at Pod House in it's our Airbnb studio that we have out in Las Vegas, Nevada. We are just coming down off of the Con Expo convention and we toured the whole facility and was. Our minds were blown for there and this whole thing that we talked about, Pod House, you know, I've already done a podcast on where it came from, what we were thinking. And now the debriefing of our first maiden voyage. I'm here with Larry and Garvey from the side Hustle Squad podcast. We're here with John Paycheck from Profits with Paycheck podcast. And these are the remaining people that we have here at the event. And the importance of this is to not only brain dump of everything that we've learned and we've taken home and we're plotting for, for the future mistakes that we've made and some potential gaps that we can fill as we move forward in the year, because we have 16 different events that we're traveling to this year. And so the goal is to let this thing snowball, get a little bit better each event. And when we hit off on our big event at the end of the year, the super bowl for us is going to be Equip Expo in November or October, I don't remember the dates yet, but then we're going to go to Dirt World Summit. That'll probably be the final event of the year. But we got a lot of great things planned. And this for you, the reason is to listen to it is to understand about content creation, how it can affect your business. And when you hear some synergy from a bunch of content creators getting together and sorting through the chaos, then that what happens is like we start to document how to be better. And that's what you can get out of the show today. So let's jump into it. Garvey. What's up?
C
What's going on.
B
Dude, this is me and you with brainstorming. This is. We've been working on this for five, six months now, right?
C
Since end of October.
B
Yeah, it's been every day.
C
It's been about. Yeah, I've been bothering you at all hours, sending you random text messages and ideas and, you know, being up your ass.
B
Well, you know the cool thing?
C
Because you don't have enough going on already.
B
Yeah, the cool thing is I think you and I have different takeaways and. And from us, just, like, plotting and talking and, you know, words just come out of your mouth and you're like, oh. Like, oh, we. We need to do that, right? What would you call it a. You call it a booth takeover, right?
C
Yeah, we need to do a booth takeover.
B
Booth takeover.
C
And I think that came from. I love what. I like watching what you do. Like, okay, you take everything in. And then on the first day, it was a lot going on at Conex. Like, it's overwhelming. We came back here, strategized, came up with a plan, executed the plan, Meeting with brand, meeting with Boots. But then more talking collaboration tomorrow. Oh, we can also offer this xyz when we go to that. Go to this booth. And it won't just be a podcast. Cause we did podcasts in the live booth. In the booth. Live podcast. But no, we can also do shoot content, and we can bring lighting, and we can bring a sound guy, and we can bring, you know, Larry the sound man. So, like, just give me the ideas. Let's, like, then let's execute on them and let's see what works and what doesn't.
B
I want to talk about the development of it, because you weren't on the podcast with me when I was explaining why Pot House. Like, what. What is. And why Pot House began it.
D
It.
B
I think it served one purpose in the beginning is to, like, you know, like, hey, let's.
D
If we're.
B
You're on one side of the country, I'm on the other, we're traveling to an event together, and then we have different hotel rooms. You know, it's kind of weird to go like, hey, come back to my hotel room. Which, here's my key to my room. Let's podcast. It was just kind of awkward, right? So the whole. The whole, let's have an Airbnb that we can kick back and relax, have a studio, have someone cooking, and, like, we can really braintime. That was the beginning of the. Why this made sense. But the real big factor is, you know, part of our podcasting is helping brands and then helping ourselves and then, you know, creating more content and then collaborating with the brands that we know like and trust the brands that we love. And if we can help support them and they in turn support us, creating that synergy is a big deal. So that's. That was really secondary. Right? Right, yeah. What's tertiary? You know, like, the third element is like, how do we have this bigger, bigger collaboration having, you know, more podcasters come in and then more ideas are dumped on the table and then we all pick from it.
C
Right. And then I think the, the. It's going to expand to. Okay, we're going to do a meetup. You know, we're gonna have a live event. We're gonna have everyone come through and meet us at, you know, this bar in Louisville on opening night.
D
And.
C
Yeah, and then it's gonna be, you know, come boot takeovers, we're going to be at XYZ booth at 1 o' clock and we'll be doing a podcast live. And it's not going to. We're not going to be at one booth. We're going to be moving throughout the trade show and like, oh, my God, now they're here. Now they're there. Now they're here. And have chairs and like foldable, like. Yeah, I just see it just developing
B
and so let's, let's talk about the big takeaway. That, for me, the big takeaway is exactly that booth take over. Because it, it kind of just happened naturally and organically, I should say.
C
Right.
B
So back to day one. You know, I'm still recovering from a cold and so I'm coughing a little bit, and so I'm just like, oh. And then there's 2,000 vendors. 2,000 is so many, you know, so it's a huge event. You have to take a shuttle to get from one side to the other. You know, Larry said we, we clocked like 16,000 steps in only a couple hours. A couple hours. It's been a coup hours. Boom. 16,000 steps. So the interesting thing is I was just taking it all in on day one and like, this is more than I can even handle yet. This is bigger than I even thought. And the cool thing is when I was thrusted into this, remember I showed up on Tuesday and barely got here in time to get on stage and podcast with Marvin and Naylor and Caleb. Right? And then it went straight into one of my coaching calls and then straight into dinner, straight into getting the pod, you know, pod house studio set up. And then it's Time to go sleep. And then all of a sudden, we're at the event. So then I was just like, I feel like I walked around and wasted a bunch of time, but it wasn't a waste because I was, like, taking it in. And that's an important factor of it. It's like absorbing everything and then analyzing it. Analyzing it and going, okay, what do we got to do? Like, so when we came home the first day, I was a little down. Like, I don't. We didn't get any content done. And, like, I didn't record anything. Like, I. I don't even. I don't even know where to begin. We were in this aggregate building these huge, like, I don't even know how to process it. And so when I came home that night, I was like, what? How are we going to make this make sense tomorrow? And that's when it all started. Started to begin. Right. Okay, so let's. Let's take this to the pod, the booth takeovers. Because while we're at Equip, you were in the Railco booth and you were podcasting there. Right. And I think he had someone else come and podcast in his booth. And of course, Jameson, you know, at the John Deere booth. That was unbelievable. Yeah, him and Mr. Producer just. They just podcasted all week. They're unbelievable. Right? So. But the thought. So Sarah Bendrick, she's a. She's an influencer. Landscaping girl. She's beautiful. She's got great charisma. She's been on tv. She was at the. At the. Is it skag? Remember, they were doing the tattoos at the Steel Steel. Yeah, she was at the still booth. So she's a still rep, and she was there doing all this stuff. Not a rep and influencer.
C
Yeah.
B
So she was just in the booth all day. And then you got Kelfus over at Jobber, and you got, you know, these different people, like, standing around at booths. So what I wanted to do was just like, we just need to show up at a booth and just put some gear on people if they'll allow us. Right, let's do that. So there's. That's how it migrated a little bit. And so in real time, organically, it started to unfold when we went into that helmet booth. Right. So talk about that, because that was. It just happened.
C
Dude.
B
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C
right? We showed up. It was a little slow. They were kind of just hanging around. They're like, oh, hey, what's going on, guys? Hey, can we want to shoot some content? And we put the. Can we put the mic on you and do a podcast? He's like, yeah, I love podcasts. I've just listened to a baseball card, Whatever he said, you know what I mean? And he's like, yeah, let's do it. And then he was like, okay, let's get the mic set up. Boom, boom, boom. That's set up. All right, Larry, you handle this. I'll take pictures. John, take pictures and video. And Eric's the interviewer. And it was like, whoa. Like, okay, let's go. And then we're looking at all these different things. We're trying on these hard hats. Like, it just kept evolving.
E
Look how crazy, though. I'm standing there, like, holding the phone, like, you know, for, like, the mic, and some guy's, like, breathing on my shoulder. And I look back and there's, like, four people standing back to, like, watching it. They're intrigued by it. They're like, what is this? Yeah, you know, and like, like, we talked about, like, yesterday, like, the booth started, like, filling up with people. Like, people Start coming in. What's going on here? Like, people just started coming. So.
C
Yeah, and then, and then, you know, as this is going to evolve, it's like, you know, we got the crash course with nailers set up with these lighting and the cameras and like, okay, let's take that piece of it and like, then we can add that element to it, Right?
B
Yeah. Well, John was trying to take photos of us. He's like, you got to turn your hat around. The light on your face is not enough. So, you know, he's, you know, everyone has little piece of director photography, like, oh, there's a piece of trash in here.
D
Oh, we're good.
B
Like, so, you know, John was like, you got to turn your hat around. Like, okay, I'll turn a hat around. And then I'm like, well, if we would have just had a light, it wouldn't have been a problem. We just have the light. So. But back to. We created a buzz in that booth.
C
Yes.
B
We were there for 20 minutes, 30 minutes tops. And when we left, they were talking to people. There was.
D
It was because I was in the back a little bit observing the whole thing and getting B roll and all that stuff. It was literally. They were just on the corner and they were a pass through. And after the tension, just with the three of you guys wearing the, you know, the pothouse sweatshirts and everything, and the fact that people are seeing microphones and this gear, literally it started clogging up traffic in that little area. And then when you get. When I was trying to pull you guys to say, okay, we're going to the next place, there was the, the. Was it Steve, the guy that you're interviewing?
B
Yeah, I think his name is Steve. Yeah, he.
D
He was like. There was like four people that wanted to talk to him. And he's like, all right, yeah, and who's next? I'll sign autographs right now. Right. And the thing was, it's like, you look at that and it's like, you think that a trade show is really easy because you sort of have a captive audience. But how many vendors were there? The one that was right across from. From them. Nobody was talking to them. It was one girl sitting there, bored as hell. She was a very nice looking lady and everything, but I'm like, there's no interest there. You guys just being bundled up and then me being in the far back, like taking video. You could literally see in the video that there's people congregating and they're looking and they're like, what's going on here. This guy's important because there's, like, three dudes just clamoring over this guy. And, like, Steve ended up having, like, a whole, like, row of people.
B
Yeah, we created a buzz there.
D
You did, yeah.
C
And it was. He was comfortable because he was in his element. And that's what we talked about, too. It's like, we're coming to them. We're coming to where they can talk. All they. They're. They love their booth, and they. They've been setting this up.
B
Proud of it.
C
They're proud of it. And we're coming to them. And they're more likely to, you know, with a little. Little mic instead of, like, a whole headset and a board. And people sometimes clam up because they've never done this before, and they get nervous. It's like, you're in their house, in their element. They're more likely to get out better content.
E
But even, like, the details of the helmets. Right. You're sitting there looking at the helmet. If you're just talking at a podcast booth about the helmet, the helmet's not there usually, and the accessories aren't there.
C
Like, you're the product.
E
He's in the middle of interviewing the guy. You pick up a helmet, and it had, like, the old school brim on it.
C
Yeah.
E
We didn't know. We thought it was a helmet with the brim on it. No, it's an accessory you pop onto the helmet. So that got explained in the podcast.
C
Whoa, wait.
B
Yeah, that would. That wouldn't have got explained. Would never happened if it would have been over the phone or in a zoom call or something like that. Right. So the. I. I think that that was the big takeaway. And I know. You know, and this was such a big conference, and there were so many booths that didn't really apply to us.
C
Right.
B
You know, some of the people we really wanted to see, they don't even have booths here. Right.
C
Right.
B
Company cam's not here. Jobber's not here. Bobcat's not here. Like, so many. Really, that was staggering to me, that. That the people that we. I think we should be here, they're not here. That. That was a shocker to me. But so with that being said, dude, I just know when we hit equip, like, there's going to be no rest. Like, it's going to be insane. And I know that all of us will have certain backpacks that'll have all the proper gear, because it was going so well that all our batteries started to die. And I Had a brand new battery pack here, but I didn't bring it.
C
No, Right.
B
I wasn't sure. I'm not even sure how it's going to work yet. And then I was upset that I didn't have proper. That's one of my failures is like I should have just planned on. I'm going to make shit happen. You know, normally I'm just like, I'll make it happen. And I went there with like my belief lid was like, well, I'm not really sure. I'll just check it out. I should have had batteries.
D
But you know, this is imagine, okay. This is the largest trade show in North America. Conex. Right. How huge it is. Right. If we learn these things now and it went well, none of us, our batteries didn't die completely. Yeah, we wanted, we still had a little bit of juice.
B
Yeah. I just wanted to do more.
D
Yeah, we wanted to do more. But here's the thing. It's like you survived it, right? We made it through. We still got great content.
B
Yeah.
D
Now we're going to be going to these other events and they're smaller and we're going to be way more prepared and it's not like we have to sit there with, you know, 500 tons of gear, but just the necessities that we're going to need. So it's like this was actually a perfect test trial.
B
Right.
D
And now that you, you know, you're finding out what the sauce is, you know, going, you know, going to these booth takeovers are going to really benefit these vendors because like again, how many of these guys deserve all these, the spotlight, but they never do it because of. Maybe their location isn't as great. You know, maybe they're hidden and they don't know. You know, people just walk right by them and don't even notice it. But if you could cause a stir for them, you know, nothing draws a crowd like a crowd, right?
B
Yeah.
D
Yeah.
C
And, and I see too, you know, Equip is going to have all, all their high level C suite executives at the booth and a lot of time it's hard to pull them away from that. So if we bring it to them, we could get some really great interviews with. In their element in their booth. Now pot house number two is going to be Justin Moore sponsor games. It's going to be a totally different.
B
Different audience.
C
Different audience, different vibe, different house, different people in the house. You know, I want to talk to other people outside of our industry. You know, I want to talk to Paul Jameson who's going to be there. I want to. You know, we're going to come up with a different game plan, strategy for that. And then pothouse number three is going to be at Cornell. Max Winning life. Okay, now we're. Now we're at a meetup. We could set up a mobile studio in the parking lot and talk to other influencers and other people, other business owners. We could have a tent with a pothouse tent with a couple backdrops and a little mobile outdoor studio. I don't know. And have the house on top of that.
B
Yeah, yeah, yeah. I love the studios. There's something I was gonna say, oh, let's talk about swag. Because, you know, we did 16, 000 steps on day. On day two. Right. And day one, we probably did
C
14.
B
Yeah. So we put in a lot of miles there at the event. I only. There's only one. One group of people that jumped out at me. There was five people on a team, and they were wearing a, like, a certain blue color shirt. Kind of popped out. I have no idea what. What. There was a brand. I don't know. I don't know who they were. But everyone. Everyone knew who we were.
C
Yes.
B
Right. Because the swag we were wearing, it was. It was obnoxious.
C
It's. It's UFC level. Like, branded. Right. Like, I don't like. Like, I want to get in the octagon with my. With my. With my entourage walking out.
B
Yes.
C
But that's what it kind of feels like. It's like, you know, what is that? Like, it's done. So hats off to you. You know, you have a great eye for production, for photography, for detail, branding, all of that. So kudos to you for developing this.
B
But this is. This is the accidental part. It's like, it was just. I didn't foresee it coming that way, but it worked, right? I was like, I just want something obnoxious. So people know when we're there, you know, and if we get 10 people wearing them or two people or three people aware, it'll stay.
C
This was with three people through.
B
Only three of us were wearing it, and it stopped traffic, and people were crowded around the booth.
C
Right? Now imagine equip with 10 people with, you know, Patrick, and, you know, like, it's going to be, jeez, guys holding
B
lights and Guys holding lights and booms
C
and gimbals and, like, whether. Yeah. Whether they like that or not, I could care less. You know what I mean? Like, we're going to work.
E
But no one said no. Yesterday, everybody went up to the Asking if they want the podcast, they were like, yeah, you know, they're excited, you know.
C
Now imagine with the preparation before it to have them set up in half hour slots. All right, we have a half hour here at Roco and then we're going to John Deere and then we're going to Skag. Then we're going to Permagreen and they know we're coming.
B
We could have a schedule, you know, like, well, I want to inspire other content creators to, to like follow us and, and replicate if they needed to or whatever.
C
Absolutely.
B
Are you a contractor looking for growth training and to level up your contracting business? If so, join the TWT Contractor Circle. It's our free Facebook group where like minded professionals to share insights of success, strategies for growth and a place to find some accountability. In fact, we have a powerful accountability call every Friday with a live Q and A session at the end. And whether you're seeking advice, collaboration, or just a supportive community, this is a place for you request to join today and start building a valuable connection with me as well as our amazing network of contractors. Tango Whiskey Tango. That's TWT Contractor Circle on Facebook. I'll see you on the inside. Now back to the show. So when we left, I think we left Railco, we were headed, I don't know if it was when we left Vermeer or something to that effect, but we were walking by the Mac. You know, the Mack trucks.
D
Yeah, the Mack truck.
B
Literally Mack trucks. I mean, I'm like, dude, like, do I need a couple of these for my business one day?
C
I want one. Yeah.
B
But it didn't really apply to our business. But the people in that booth, they wanted to talk to us. So yes, they were like, who are these guys? I need to get their autographs. These guys must be important, you know, and it was just because of our swag. And Larry, how many people mentioned our, our gear when we were walking around, like, just walking.
E
Just what I heard because I was looking every, like three people were like, whoa, what is like, look at that. Those are amazing shirts.
B
Yeah.
E
You know, they just love them.
B
What's pothouse?
E
Yeah, what is it?
B
And that was the people that said something. You know, like if, if one person says something, 10 people are thinking it, but you know, like 100. There was like at least 10 people that were like, eyes were turning and asking questions and we're walking like in a line.
E
It was funny.
D
Well, so it's like, because I walk slower than you guys and I was following, I have a lot of Shots from behind. And it was actually kind of cool because at one point in time you're in a single file line and then you broke off and you, you know, like in the three wing, you know, like the V wing.
E
Oh, yeah.
D
It's like, boom, pothouse, pothouse, pot house. And it's like you literally see people like turning their heads to watch you guys. And I was like, I'm so glad I got short legs because I would never have gotten this before.
B
Yeah.
D
And it grabs people's attention, you know, because it's like, you see, you know, I walk around my Hawaiian shirts with my family on it and it's, you know, my thing and I get attention.
B
Yeah.
D
But when you see a group of guys and it's the same uniform, you know, think of like your regular business, you know, your service based business. If everybody's in a uniform, it grabs your attention and you're like, oh, okay. It's not just one dude. It's like we have a whole crew. They all look the same. So I know they're together. And then it's the same kind of mentality concept. You guys are walking around and you're turning heads. You know, this, man, these sweatshirts are, these hoodies are. I don't wear hoodies. And I'm like, I like this hoodie. Oh, I got a, the only reason I wasn't wearing it is because you guys know I'm, I run very hot.
B
And we know John Payton, he sweats in the snow.
D
Does. I mean, I, I, I, you know, I was back home in Chicago and I'm like, it was still like freezing
C
and I, if we're ever lost in the wilderness together, John, I need to like, hunker up to you, man. I'll coddle me.
D
My wife always. She's, my wife's like, you got your own atmosphere. Just let me get, let me get close to you. And she just stays warm.
C
Yeah.
D
But, you know, otherwise I would, you know, we're in the desert and I'm like, I can't wear this because I'm going to die.
B
Yeah, Las Vegas.
D
But the thing is, it's like, you know, again, the collaborative that pot house is now, you know, it not only benefits us as content creators and everything, but I see huge potential for vendors and companies and everything that want to get some attention because where, you know, they invest a ton of money when they go to these trade shows and a lot of them, they might not get their return. But if they, if we do a good job at like talking to Them prior to it say, hey, we're interested. Are you interested in stopping by we.
C
And then promoting it to our audiences? They say, we're going to be at this booth. This is the agenda.
B
This is a podcast takeover. Podhouse takeover at such and such booth. You know, this is right.
C
And you see a lot of people do three, you know, one, maybe two meetups, booth takeovers. Like, let's do like 30.
B
Yeah, dude, I'm not even bullshitting.
C
No, right. Half hour block.
B
Yeah. And then we'll be back to see you. You know, we're at the Vermeer booth. And then we'll be back in two hours, we'll do another one. But we're just doing these big circles. Right. You know that. That's kind of how I see it as well. But. But. So back to the sweatshirts. I don't, I. I don't want to flex on them too much, but I do.
C
Keep flexing.
D
Flex on it, bro.
B
So, so the, you know, when I. When I got the proof, he's like, hey, how do these look? I'm like, it's great. How come there's nothing on the back? And he was like, you want something on the back too? I'm like, absolutely. Are you kidding me? I want some on the back. And then when my buddy picked him up for me, he's the one said obnoxious. And he picked him up, he's like, oh, my God, these. These hoodies are obnoxious, bro.
E
They are obnoxious.
C
I love it. Like, I want. I want spawn. I want like, you know, whatever, you know, I want brand. I want to be a nascar.
B
Well, we have that. We have this.
D
Yeah.
B
You know, the sleeves, how it's got it set up for like the radio waves. Like there could be, you know, intermixed into that stuff. But so, but now. So I got us. You. You were nervous about getting hot, right? So you're like, can we get some T shirts, bro? And I'm like, yeah, I'll get some shirts too. And like at the very last second do I had to overnight stuff to get things in and bring it back and have someone pick it up. And then I just got these co collared shirts, put the pothouse logo on the front. Clean, sexy, simple. But then across the back of a. Of a collared shirt, polo. It seems a little weird, right? It's like, it's like a team name. Like, you're like. If you're a football player, the name across or like you.
C
Where you see like staff or security.
B
Yeah. Yeah, yeah. So you're wearing a polo shirt. It says, like, security across the back, but it says pod house.
C
It's awesome.
B
It's like, says content chaos and says creators. Right? So it's. It. It tells you what we are about. Right. And so I. I felt that was cool, too. And, you know, when you wear them, you don't. You kind of forget, you know you got it on your back. Right. It's like when you got your. Your champ stamp, people don't realize that you don't. You forget you have it. Right?
E
I know. I know you have it, but.
B
But. But, like, the pictures that that paycheck was getting from behind, I'm like, yeah, well. Wow, that looks amazing. That really pops every angle.
D
Like, there's nothing about. Especially with the hoodies. There's not an angle on you guys that doesn't grab your attention from. I'm looking at you from the side. American flag and radio waves. It's like, wait, what's going on? What's going on over there? I mean, I know what they look like.
B
Yeah.
D
Somebody else doesn't know. And they're just like that. That's grabbing my attention. Okay. There's stuff on the front and back.
B
What's that say? I got to.
D
I actually got to look at this guy because he's. He's got something cool.
B
So on the back, you know, it has the big pothouse emblem and logo, and then it's real small. It says, you know, content chaos, creators and stuff like that. Right. But one of the things I thought about is, like, when you see something pothouse. Okay, whatever.
D
What is that?
B
I don't know what it is, but that's why on the front of the shirt, you have the roof. The roof line that resembles the logo of Pothouse. And then it just says chaos. Huge, like, giant across your chest. It's like, chaos. What. What is this guy about? And then. So it grabs your attention. Why is this thing say chaos on the front? And then you read down, and then you see on the pocket, it says pod house. Be like chaos content creators. And then they. They figure it out.
C
Yeah, people.
B
People want to fill. They. They. They want. They want to answer the questions that's in their head. So when they see chaos on a shirt, they go like, why does this say chaos? Oh, they're content creators and they have a pod house. Must. They must be podcasters. And they answ. Then they. Now they want to stop and figure out. Because they're proud of themselves. Because they figured it out, and now they're going. I'm. Right. Look, they're podcasting in this guy's booth. They're interviewing him, and, like, it solves the problem. That. That was the reasoning behind the shirt.
D
It's like a landing page in real life. You know what I'm saying?
C
Yeah.
D
It's like a walking, talking landing page.
B
Yeah.
D
You don't have to actually have a conversation to know what's going on. It's like, okay, I kind of got. I kind of got. I mean, I'll talk to them a little bit and find out more, but Interesting people.
B
Okay, so the. So the plan. The big takeaway is. Is the. Everything else is already in place. You know, here we are. It's the. We got half an hour to get out of here, right? But we're gonna. We're gonna maximize that time, grind it out to the last minute, and we're gonna create as much content as we can, document it, and then we're off to the airport, right? And then we'll. We'll see each other in two weeks and do it again. Right? And then a week after that, do it again. Like, quarter one is pretty booked, and so we're just gonna just keep plugging along, and we'll get a. And that's why this is important, that we have documented it on the podcast as well, so we can go back and listen to it again. We can use it to inspire people that are trying to, you know, do themselves in their particular industry. Because, you know, I mean, we talk to a lot of entrepreneurs in completely different industries, and they can do it in their own industry as well, right?
C
Absolutely.
B
Let's talk about the chaos, because that's the fun part. And we did not document quite enough of it, but we had a lot of fun chaos last night.
C
Let's talk about it.
B
Okay, so first of all, let's talk about it. Okay, I want to. I'm gonna start this off, and I'm gonna let you guys run with it. Okay? So I watched. I watched someone on Instagram. It's so silly. My wife's like, why are you watching that? I'm like, it's just funny. It's just cute, you know? So there's this couple. They're married, and the guy's there, and this. He's got the woman has the hands come through his shirt, and they're like. They cook together, and they do it all the time. And so they're cooking together, and she's being the hands, and he's, like, narrating what he's Doing. And it's just hilarious to me. And then I see other parts of their Instagram page where they're just a fun, happy, loving couple. You see him doing stuff and her doing stuff, and they do this skit together, and I just think it's funny. And I'm like, I want to do this with my wife. She would never do this with me. Who? I want to do this for someone on my team, one of my employees. Could I do it with mj? No, that would be weird because she'd be, like, hugging me. I'd just be awkward, you know, like, so I don't want to do that. Like, but maybe I could do it. Maybe I could be MJ's arms or I'm behind her.
E
Yeah, that's a lot better.
D
Probably inappropriate, appropriate.
B
I don't think it should happen.
D
HR is not going to like this.
B
One of the girls is.
C
HR I was wondering if you were. So.
B
So I'm like, this is hilarious. And so here we are, we're cooking, and, like, we're getting ready to make these old fashions and pay. Jack says something, and I just went, what did you say to me?
D
I was like, you know, we should, like, make. Essentially. Why don't I just go behind you and make it and you just talk, you know, the same thing. Like, we weren't. We didn't even talk about the couple.
B
Were you surprised? I knew exactly what you meant.
D
I was like, yeah. I was like, perfect. You've seen this before, you know, so
B
I'm like, yeah, get over here. Get behind me. And you're like, like, okay. And it was like, it went so fast right then, right?
D
Yeah, the first take, man, it was done. And, I mean, I think when you and I did it, I was a little more.
B
Yeah, you were, like, all very professional,
D
like, trying to, like, make sure I don't hurt you or, you know, accidentally lift you up and then spill tons of liquor and everything all over the place, unfortunately. Well, no, it's fortunate because it's hysterical.
C
Second.
D
The second take, forget. It was like. It was like the Swedish Chef from the Muppets. He's like, you know, he's throwing, you know, Swedish. Swedish chefs throwing chickens across the stage. And I remember wood chips and simple syrup and cherries.
E
And my shoes were stuck to this
B
floor, walking all over the place, everything.
D
Yeah, your shoes were almost concreted to the floor. It was, like, epoxy because of simple syrup. But that was scrubbing the counter. That was chaos. That was absolute chaos.
B
But so much fun.
E
It was Chaos. Before that, just trying to find the stuff. We went to like five different places. We almost wound up back on the Vegas strip at a liquor store to find a smoker.
C
Smoker kit for the.
E
Thank God we got that because that
B
made the whole thing.
E
Yeah, it really did.
B
Yeah.
A
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E
We gotta get that. Then we couldn't get butane, so we had to go somewhere else for butane. We were, we went every day.
C
Then we had to clean up.
D
Yeah, I mean five minutes of, of, of fun and everything.
E
You're a good mom.
C
For two hours of cleanup.
B
Yeah, there was two takes that we did. We did both takes and they, we just kept the bloopers that they're and everything. So Larry's was under five or yours? Yours. And mine was under five. I was the guy, you were the hands, and then I was the hands behind Larry. And that one took like five or six minutes and the two takes. So it was like 10 minutes of hilarious laughter and then a couple hours of cleanup. It was a mess. It was worth it.
D
It's very hard to shut up during that, like, because there's times I looked at Mike and we were both like trying to choke ourselves because I had to walk away. I mean, I'm sitting there and I'm like getting that side profile, the behind the scenes stuff. And I'm like, I see all this happening and I could see your face. I see everything from the side. And then of course we got the came cameras up front which capture everything. So it's like you get the whole kind of like a 360 version of it. And it's like, stop. Like, don't laugh. Don't laugh, don't laugh. But you're sitting there like choking yourself.
E
Because I told you, I said if I hear something, I know, and I'm gonna crack up.
D
I'm like, don't. You're gonna mess.
C
But I can't. I can't wait to plan the next skit or whatever, you know, whatever it is.
E
You almost have to keep doing it. Like, what are. Like, you have to. The next kid is going to be making like something else.
B
You know, it has to be a pothouse all the time.
D
But the thing is, what made that beautiful was the fact that this was not planned. No, it was instantaneous. Like we just, we said it. You're like, let's go with it.
C
And we wouldn't be able to get that anywhere else. Like, that we're all staying together, like,
D
you know, at a hotel room. I mean, don't get me wrong, we do stay at some nice hotels at certain events, but most hotel rooms are not, not.
B
They're not going to accommodate that.
D
They can't accommodate it. You know, and the fact that we could still be creative and have fun and bring something that's going to not only bring attention, but bring joy to others. I mean, come on.
C
I've had three people text me this morning on the side, say and send and say. That is absolutely hilarious. All before 8 o'. Clock.
B
Yeah, me too. I had three people from my crowd.
C
Yeah.
B
Yeah.
C
That's crazy.
E
I didn't post it yet.
D
I haven't even opened up. I opened it up like late last night. I still haven't fallen asleep, but
B
I
D
took a little nap. But that's.
B
I heard you snoring like a bear when I went in to use the boys room.
D
Yeah, well, that, that was when. That was probably what about. About 7ish. That was probably one of this. When the light started.
C
I heard you had five.
D
Yeah, when. When the lights started coming up. What? That's when I fell asleep for a little bit and then I got.
C
I forgot he's on the night watch.
D
I'm on the night watch. I was making shoes.
C
He's a great Pyrenees.
B
Yeah.
C
He watches the guard. He's a guardian dog.
B
Dude, I thought I was back at the ranch. I thought a bear.
C
Yeah, well, hey, we brought our bear.
D
I scared away all the demons and things that were trying to get us, so.
C
Right.
D
You're welcome, boy.
C
Thank you.
B
Thank you.
C
You kept us safe.
D
Kept you guys safe.
C
Yeah.
B
So as we move to the next one, I think, man, it was a. It was a good Success. I was. I was worried on day two, you know, because it's a big investment, right?
C
Yeah.
B
But so you have to invest in our time to get better and everything. But the question I really asked myself is, what do I have to have done by tomorrow to make this whole trip worth. Worth. You know, worth itself.
C
And we knocked it out of the park.
B
Yeah.
C
Yeah, we, like.
B
Yeah.
C
To. To. We have the recipe.
B
And so Naylor was pretty. Pretty excited because Naylor went to Hype house, you know, 2020, and it didn't pan out really well.
C
John was there, too.
B
Oh, you were there? Yeah. So I know those. Those two years was a little bit weird, and. But Jameson was sick, and then you had to take care of him. And so, you know, Naylor was very gracious and told me, like, a lot of the ups and downs that had happened with it. And so when Garvey and I decided we're gonna launch this, like, I was like, we have to have an NDA. Everyone has to sign things. You know, like, we are the boss. It's not. Let's just all pitch in. It's like, no, fucking Garvey and I, we're the boss.
D
We're.
B
We're laying down the law. Here's the house rules, here's the expectations. You know, this is how it's going to go down.
D
This is not a party house. Yeah. This is.
C
No, right.
D
A vacation. Because, honestly, that's what kind of happened with Hype House 2022. And I hate to bring it, you know, some people just wish that never, ever happened. And this is something that I'm like, I can't wait for this to happen again. And I, Like, I didn't have the conversation with you. I had it with Mike about like. You had it with Naylor. I had this very similar conversation with Mike, and I'm like, just look out for these things. Like here. You know, me and Naylor already walked through a minefield like this before. Here, let's kind of show you a little bit. And then you guys are taking control and you're going to do this. It's like, let me. Let's both. I think me and Naylor are both like, let's make sure that our. Our people understand some of the caveats that you would never think about, you know?
B
Okay, so let me ask you this. We send you an NDA. Were you surprised?
D
No, I was. I was. Honestly, I was happy because when I saw that, I'm like, this is going to fix some of the. I don't want to Say failure. But this is going to allow very clear communication. Expect. Set the expectations of. Of everything.
B
Yeah.
D
And it's going to solve problems already right off the gate.
B
And I actually thought, I'm like, I don't care to send it to Naylor. Like, I know Naylor has been through this and he's, you know, he's got some reservations and he was very gracious and helped us, you know, like, talk through this, send him to NDA. You know, it just. It's. That's how it has to be. I signed it. Yeah.
C
You know, I signed. Yeah.
B
This is what he did. This is expectations. I'm signing it, too. Everyone has it. And then we sent it, everyone's signatures to everyone. So everyone knows, like, hey, we're committed to this standard. Right. And so I sent it to Naylor and he signed it. I didn't talk to him about it. He didn't go like, whoa, cool, thanks for the NDA. But I think he came here with a little bit of trepidation, little concern, you know, he knows we have a good time and get rowdy sometimes, but, like, this expectations. But when he got here, I think he was like, oh, okay, okay. Yeah, this is exactly what the NDA and the house rules said. And we're. This is going to be good.
C
Yeah.
B
He was. He was happy.
C
And I'm so glad we did it right from. Like, you are all everyone's friends here and, you know, but doing it from day one, it sets that standard.
B
Yeah.
D
For future houses, you know, not only that, but not that we have to, like, explain to our spouses or anything, but it's like, my wife is very understanding. She knows that I travel for business and try to, you know, you know, help the family, help everybody else. I go on, I do all these things, but it's like when you. When you're signing that, it's like, yeah, you know, I had to sign an NDA for this and that. It's like, oh, this is like the real deal. This is not like a vacation or a boys getaway. Yeah, we're working.
E
Yeah.
D
Like, oh, your wife saw it. I. I just. She doesn't really care about anything. But, you know, when I told her, she's like, what is this again? And I go, this is like. I told her, I go, this is gonna be a good thing. This is, you know, she's. I said, instead of traveling and staying in hotels, we're all gonna be together. And she's like, oh, that sounds good. She's like, who's gonna Be there. And, you know, I tell her and she's like, oh, you guys are gonna do. You're gonna get a lot of good stuff. And she's like, have fun, you know.
C
Yeah.
D
And I'm like, I will. We're gonna be working, but at the same time, you know, we've saved so
C
much time too with like, all right, let's go, let's go find a place to eat and let's. Where are we going?
B
And.
C
All right, let's get everyone in the car and where are we meeting and then we'll come back here. It's like everything's done.
B
Yeah. This, this particular one is close, you know, close to home for me. So it's about four and a half hour, four hours for me to drive here. So you could, you know, us having the vehicle here. I'll get you to the airport in time. I'll get you like all that's just clean. I can drive home. I'll be home in four hours and, you know, having dinner with the family. So. Yeah. Yeah.
C
And I can't, I can't wait for San Antonio and then Pittsburgh.
B
We got, we got Phoenix, which is four hours, four and a half hours for me. But then, then we got New York. Later in the year, I'm gonna fly out to New York. I'm gonna stay with you. Like, we'll be close to home. You're gonna be the driver.
C
Yeah.
B
You'll be the.
C
Absolutely.
B
The security pound.
C
The supplement.
B
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D
You're relatively close to home in four hours. It's like, yeah, it's next door. Right. Like, each of the pod houses going forward. It's like, if we do this the right way, where you guys plan it to where there is a home base for somebody, where, hey, you're coming up closer to me. I'm say it's like, Louisville. I drive from Louisville. It doesn't make sense for me to fly.
B
Yeah.
D
I could be the, you know, whoever carries the most gear guy, Right?
B
Yeah.
D
Because I don't have to check it in.
C
Yeah.
D
Flights and all that stuff.
C
So it's like, we got stuff ordered to you.
D
Right.
C
Ship it in.
D
Yeah. Whether it's shipped in or it's like, hey, you know what? I have those resources already, and we're going. You're more than welcome to them. Boom. I bring, like, my. My studio lights and equipment, you know. Boom. Hey, you don't have to haul that to, you know, through. Through new work or something.
C
Right. And I just want to get this out there, too. With these booth meetups, we leapfrog. Like, you could have two teams, essentially.
E
Yeah, I was thinking of that.
B
No, that's perfect. Because since you're a security detail guy.
C
Yeah.
B
Legitimately, this. This is perfect because I was. Was. When Larry and I. What's your name? Larry. Right.
E
John.
B
When Larry and I were out moving around, I was like, well, I. I literally want to have everyone same, like, backpack gear. Everyone has the same gear, the same plugs, the same, you know, and so if there's three backpacks in the entourage in. You know, you got your leapfrog. You got a grip to do stuff. You only need two lights, and those two lights get broken down by. We'll leave two people behind. Their. Break down the booth. They get to the other booth, it's already up, rolling. Boom. You pop into the booth, look at. You know, they're already mic'd up.
C
They're already mic'd up and ready to go. And then the interviewer steps in, and boom.
E
It's like you're already building hype.
C
You're already built, and you're building the hype around it. Like, just like concerts, right? It's like, you know, Taylor Swift, she doesn't have one tractor trailer that goes from one to one. She has, you know, multiple five sets of teams. So you take that same concept, and you just jump, jump, jump, jump. And you do it every half hour.
B
Wardrobe change, hair, makeup. Yeah.
C
You know, wait a man.
D
You're good. You're talking. I'm logistics, and I love that.
C
This is what I'm talking. You're sending.
B
This is how much work we've put into it, right? Five months. Months.
C
Yeah. I mean, you're set, right? You're sending an advanced person to be at. To be at Crest and be like, okay, we're getting ready. The team will be here to set up. Where are we doing this? Okay. Boom.
B
And then that's how it was when. When I landed in. When I landed here to begin with. And I was headed to the booth to jump on the in the Mix podcast like his. His girls, like, Kayla Bauman's wife, Brittany, and. And Nikki. Nikki Joel's.
C
Yeah.
B
They were like, where's the team? You know, like, I barely got there on time, and I was trying to get a taco and where's the talent? Yeah. And she was like, like, we got to get these guys. So they were. They were leapfrogging already ahead of us, and they were, like, tracking us down. They found us, right? We were just in the general area, and we were getting some food and water, and they, like, beeline to us. They're like, hey, tap in their watch. Like, you got. Come on, let's go. You got 10 minutes. I'm like, I'll. I'll leave right now if I have to. Don't you worry about nothing. I'll be there.
C
Right?
B
So, yeah, that's. The leapfrog thing's perfect. So I think. I think we're going to invest in. Probably won't be able to do it by Texas, but, you know, I want to get the gear similar to what Naylor had, because, you know, when we went to Louisville last year, and I brought all my Milwaukee stuff, which was amazing and fun and got great content. It was. It was a lot.
C
Yeah. You know. Yeah. Yeah.
B
250 bucks to fly that. That gear across.
D
That's serious.
B
Each way. 500, right?
D
Right.
B
Yeah.
D
You know, like, this. This trip, I traveled super light. I didn't even bring my carry on. I just had my backpack that's like my. And I didn't bring my big board. I brought my smaller equipment and everything, which was still perfect. And it's like, we. We. We could streamline it to where, like you said, everybody has very similar stuff, so it's.
B
Yeah.
D
Common, but at the same time, it's. It's literally, like, so streamlined that it's not going to cost you extra. Garvey.
B
You and I have, like, literally, we have to have the same backpack. I'm going to get a backpack brand. We're going to work with.
C
Yep.
B
We're going to the same backpack, same setup, same everything, and then that just loops through. That's the package. Yeah, yeah.
C
Yep.
B
So that'll be that.
C
Because eventually it's going to be okay. Yeah, it's two teams. It's going to. Eventually.
B
We almost need. We almost need the third backpack.
C
Yeah.
B
So we need three. So there's failure in one. And then we still have paycheck and nailer and everything to. To kind of fill in the gap. Yeah, yeah. But, yeah, I think we need three. Yeah. I mean, they're going to roll with us, so. All right, let's close it out. We got 15 minutes to clean up and close up the board, clean up the place. I think we did a pretty good. Yeah. Let me. You got any final words, Larry?
E
No, I'm good.
B
John?
D
Carl.
C
Carl? I'm good. This is awesome.
D
I love you guys. I appreciate being part of this. It's been my pleasure and honor, honestly. I mean, it's just this has been such a great event and I'm excited. Hopefully I'm invited to the next 100. I almost got us kicked out of one. One of my.
B
I was about to talk about him getting kicked out of the Vermeer booth. That was fun. We'll leave that.
C
We'll leave that for another time.
D
Another story, another day.
B
Yeah, cool. All right, man. Thank you so much for years and attention to the podcast today. Look at. We're doing foundational stuff. We are working at becoming a better version of ourselves each and every day, not only within our businesses, but within our lives and our content creation. And when you surround yourself with people that are all looking to do the same thing in their lives, by default, you can get better along the way. So I hope you found some value in the podcast today. Until next time. I hope you're enjoying the deep end. I'll catch you on the next one.
This episode serves as a comprehensive debrief of the inaugural "Podhouse" experience — a collaborative content creation and networking experiment held in Las Vegas, immediately after Con Expo 2026. Host Eric Triplett (“The Pond Digger”) is joined by Garvey and Larry from Side Hustle Squad and John Paycheck from Profits with Paycheck. Together, they candidly dissect how the Podhouse concept worked in real-time, the challenges and triumphs of on-site content creation, the lessons learned from Con Expo, and how this approach can elevate both personal brands and industry connections through strategic event collaboration.
The conversation is energetic, insightful, and full of actionable takeaways for contractors, builders, entrepreneurs, and content creators seeking to leverage live events, collaboration, and team synergies, while maintaining a forward-looking eye toward process improvement and scaling up for future high-profile expos.
Execution:
Impact:
Benefits for Vendors and Content Creators:
On Taking Initiative:
On the Public’s Reaction:
On In-Booth Content vs. Remote:
On Collaborative Chaos and Team Bonding:
On Setting Boundaries and Professionalism:
This episode is an energetic master class on grassroots event strategy, collaborative creativity, and how to turn industry trade shows into a laboratory for both team and personal growth. Essential listening for anyone aiming to level up their content, networking, and leadership in the trades.