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Nikki Klosser
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David Hsu
I just told myself, wow, there's the young 20s. Like millennials will not see the value in what I do. So like, I just like shut that out too. I was like, oh, there's a lot of friction in that demographic. I should really just put my focus onto like the woman 35 to like 55. But TikTok just like blew my mind because it just kicked everything out the door. All those thoughts that I had.
Nikki Klosser
Welcome to the Portrait System Podcast. I'm your host, Nikki Klosser, and this show is here to help you succeed in the world of photography and business. To help you learn to become financially free, doing what you love and so much more. With over 1 million downloads, countless photographers have taken what they've learned from both our episodes and from theportraitsystem.com and they have grown their businesses, quit their day jobs, and are designing a life of their dreams. We keep it real and share stories about the ups and downs that come with running a photography business. You'll hear real life stories of how other photographers run their business and you'll learn actionable steps that you can take to reach your own goals. Thank you so much for being here. And let's get started. Today's episode is with David Hsu and he is funny and creative and he became a TikTok superstar very quickly and this has launched his business to a whole new level. Since David began creating these videos to share on TikTok, he's been booking his target clients nonstop at a high sales average and he is just overall killing it with his business. I wish I could hang out with David because he has the kind of energy that's just so awesome to be around. He was actually in the audience for Sue's Men's Workshop a couple years back and it is so incredible to see how far he's come. Okay, let's get started with David Hsu. Hi, David. How are you?
David Hsu
Nikki, I'm so pumped. How are you?
Nikki Klosser
I'm so good. I've really, really been looking forward to this. Oh, my gosh. You are just so fun.
David Hsu
I love it. I'm nervous, too. I'm nervous, too.
Nikki Klosser
No, you're not nervous. Talk a little old me. You've got this, like, huge TikTok.
David Hsu
Oh, I'm doing a cute little shrug.
Nikki Klosser
No. Okay. So, David, I first learned about you from. You were a guest at Sue Had a men's intensive photography workshop, and you were one of the attendees, right?
David Hsu
Yes.
Nikki Klosser
Yeah. So that was a couple years ago.
David Hsu
Oh, yeah, that was two, three years ago. I forget if it was the men's group that I attended first. Oh, yeah, it was that one. And then I also was very lucky to be invited to the personal branding one.
Nikki Klosser
Oh, yes, yes, yes.
David Hsu
I was the only guy for that one.
Nikki Klosser
Yep, yep. Well, sue adores you, and so, of course, that's why you're at two of our workshops. But, yeah, she was like, oh, my gosh, you have to interview David Sa. He is like, you know, and she. She adored you before, like, TikTok or what, but she was like, he's just doing the coolest stuff. So. Yeah. Yeah, I'm excited to hear about it. Okay. But before we get into how you, like, grew your following so much and how it affects your business, and can you tell me a little bit about how you got into photography in the first place?
David Hsu
Yeah. So for me, I've always been the one to chase after my passion. I feel like sometimes people get scared by the word passion. Like, it's like this really, like, overwhelming, like, feeling. It was just like, I was a middle schooler, and I just, like, like to do what I wanted to do, like, activities that's awesome. Like, soccer, basketball. But then, like, that soon turned into, like, dance, and then dance turned into, like, wanting to video my dance because everything I Learned was from YouTube.
Nikki Klosser
Ah, right.
David Hsu
Yeah. And, like, YouTube back then was a little bit different. It was just like, less people were trying to do it for views, and they were just, like, doing it just because, like, whoa, this is like a new space in the Internet.
Nikki Klosser
Yeah. Like, more for fun.
David Hsu
Yeah. And then, like, people that were dropping, like, you know, dance tutorials or makeup turtles, it was just, like, really just raw. And I learned everything off of that. And then I wanted to video for YouTube just, like, me just doing dances. And then, you know, I begged my dad for a New upgraded camera for the family, which pretty much became mine.
Nikki Klosser
Yeah, I was like, for the family.
David Hsu
You know, gave him a little PowerPoint presentation and it worked out. It worked out. Props to Papasa, but yeah. And then because of the new camera and I just like, went around everywhere with the camera and I became that kid in high school just like the kid with the camera. And I just photographed everything because, yeah, I just had a camera. So, like, I did video and photos and, you know, photograph friends, pep rallies, like yearbook photos, just like the sports team photos and stuff like that, but really, like casual stuff. Really casual stuff. And that's sort of like how I got into photography.
Nikki Klosser
Okay, so you've always really had just a drive to be a photographer.
David Hsu
I don't know about, like, to be a photographer. I grew up in Korea and Hong Kong, and I have, like, very stereotypically Korean parents who very much like, wanted me to have a very, like, you know, quote unquote successful career and like, in, in like being a doctor or a lawyer.
Nikki Klosser
Right?
David Hsu
They just want. They worked hard so that I could, you know, have a very safe job and reliable job. So, you know, like, I always treated anything that I did on the side, like a passion, like the dance and the photography. I was like, oh, yeah. Like, I don't, you know, I enjoy it. I never thought it would really become a thing. I teased the idea, but that might be a thing. That might be. Because I've been recently getting a lot of questions. One of the big question I got recently that I answered on social media was this one girl was asking me, hey, I'm going to college and I want to model. David, do you think I have the looks for modeling? Because I want to make a little income during college. And I was like, hey, I think you're beautiful. But, you know, it's not about what I think because I. I also think, you know, you should treat hobby as a hobby, right? If you want to make an income, then I think it's so much better to, you know, get a job, even though it means maybe it's working at a fast food restaurant, but you start mixing in hobby with the expectations of making an income. Like, it's just so different because for me, it was everything. Everything was motivated by my heart, right? And my interest. And, like, it's totally void of even thinking about the possibilities of my hobby turning into a career. Because again, I was just like, oh, yeah, I'll probably end up, you know, going into, like, somehow becoming a doctor, which I can't see myself doing. But, you know, like, because of that, I just kept learning and learning and learning and learning. And then soon enough, when the time came, I was like, oh, like, this could work.
Nikki Klosser
Okay. So instead of maybe putting the pressure on yourself that I have to make a living with this, and you just. It sounds like you approached it more as just fun and enjoyment and passion and without the pressure of it being a career. Like, you made money a different way to pay the bills so that it didn't feel like that was the end all, be all or something. Like. Like, almost like it could ruin it if that's what you were going towards. Is that what you're saying?
David Hsu
Yeah, yeah, yeah. Cause, like, you know, the whole hustle culture in 2021 and just, like, leading up to it, too, everything's very, like, romanticized. Like, you know, turn your hobby into your career and make money. And, you know, I think that really gets to some people, and they're like, oh, my gosh. Yeah, let me, like, get into this to make money. Yeah. At least that's the type of questions I've been getting from, like, the younger generation, my generation, younger twenties, mid twenties, and. Yeah, that's something I've been a little bit passionate about as well.
Nikki Klosser
Yeah. Yeah. Well. And I think there is kind of a. There's a little bit of a shift I'm seeing where, you know, I didn't grow up in a Korean family, obviously, but I had. My dad had, I think, the same idea that your parents did where it was like, it wasn't if you're going to college, it was where and you were gonna have that safe career. Like, that was it. Like, that was driven into my head since I was little. Like, you said, doctor, lawyer, teacher, just something. And I feel like lately, and I don't know if it's just a different generation or if just kids are seeing so many influencers, quote, unquote, becoming successful that, I don't know, it just seems like there's a little bit of shift where I don't think kids are really seeing college as the end all be all anymore. Maybe their older siblings went to college and got a degree and they still don't have a job and they're still a nanny or working, waiting tables. You know what I mean? I don't know. I just feel like there's starting to become this shift around societal expectations for getting this higher education.
David Hsu
Right. Yeah, No, I definitely see that too.
Nikki Klosser
Yeah. Okay. So then I. I guess hearing you talk about, like, oh, you know, you don't have to make it your career or don't focus on making a career. Is photography your career? Like, do you. Is that how you make a living?
David Hsu
Yes, absolutely, it is. Well, my career is kind of like, I'm very blessed because right now I'm in a place where I can really mold my career as to, like, however I want in multiple directions. I'm navigating this weird place of being a photographer and a content creator.
Nikki Klosser
Right.
David Hsu
I'm like, whoa, like, you didn't teach me this part. Like, what do I do? You know, the photography, running a business part.
Nikki Klosser
But, yes, Right, Okay. But I feel like you're in such a cool position, and like you said, I don't know how many handbooks there are out there, like, how to navigate, like, being a TikTok star with your business and all of that. So it's like, oh, my God. But I feel like you're in such a cool position to be, you know, and. Okay, wait real quick, though, for our listeners who don't know. So David is a photographer, a portrait photographer, and on his TikTok. Okay. I am only on TikTok. I saw, like, my cousin now has, like, a million followers for fitness. And I was like, oh, my Holy Emily. Like, you got to a million followers. Anyway, so I'm. And then my. My best friend's daughter is on TikTok. And so, like, I've watched a couple videos of them here and there, but I haven't spent much time on it. But I was like, all right, I gotta prepare because I'm interviewing David, so I really want to make sure I. I see what he's doing. So you've got almost 2 million, like, 1.9 million followers.
David Hsu
Yes.
Nikki Klosser
And all of your videos are. The majority of your videos have to do with posing and getting good photos and being a photographer. And it is. You're so funny. You're so clever and funny, and I found myself just so sucked in and just watching video after video after video, and you had me laughing and you had me thinking, and it's just. It was really, really cool.
David Hsu
Thank you. Yeah. I mean, like, the content I put out, it started with posing, and it's become, like a whole different thing now. Not different, but I'm not shy to, like, deviate away from posing because I also was like, hey, I'm like, I can't just keep doing posing stuff all the time. Like, that's not me. And maybe we'll. We'll talk about, like, content and creating content later on, but for me, it's just like being very much like me 100 being so authentically me. And like some of that is sharing my self confidence growth and like my self love growth. And yeah, I got all done up for you today because I thought we might be doing video, but I. I dyed my hair for the first time yesterday. I don't know if you saw the latest video.
Nikki Klosser
Blonde.
David Hsu
Yes.
Nikki Klosser
Yeah, it looks cool. It looks very cool.
David Hsu
Thank you. And yeah, that's, that's one of the things I've been like preaching and saying. Like, you know, a lot of people ask me about confidence and I say, hey, like you just gotta explore a lot. You gotta try putting yourself into like a new position. And that's what I've been starting to do. I got manicure and pedicure for the first time. Just for the heck of it. I dyed my hair for the first time yesterday. Yeah, so I do like, my content really like ranges from more the educational posing and I think really just like confidence for being in front of the camera and also behind the camera and just like in real life.
Nikki Klosser
Yeah. Has it helped your confidence just making these videos and seeing yourself on camera and seeing the responses and that sort of thing?
David Hsu
Oh, absolutely, absolutely. The really cool thing I love about TikTok is the energy you put out. Like just in like life general in general too. Right. Like energy you proud put out is like what you get back and you definitely attract the same people and everyone who, whether it's my friend kind of hopping into a TikTok live for a little bit and just interacting for a second, like they're like, oh my gosh, like people are so wholesome here, here. And I found like my two best friends and my assistant right now from TikTok. And they've also been a huge part of my like growth and confidence too, because we all share the same energy of supporting each other emotionally and just like, you know, hyping each other up and just also being real.
Nikki Klosser
So yeah, yeah, that's great. It really. Sue talks about a lot being the face of your brand and how that can really help your confidence. And I actually just interviewed her recently about that and it, and it almost seems similar. Although it can be tricky to put yourself out there, you know, it can be. And that's something that we talk. Like, it can be scary because you're putting yourself out there for people to either say really nice things or say not nice things. It's like. And I noticed, I noticed in some of your videos that you were responding to comments that you got like someone called you out and said, you only approach Asian people. And you were like, well, here's like 20 videos of me approaching non Asian people. Like, so I'm curious how you, you know, how do you handle. Because when you've got 2 million followers, you're bound to get some sort of troll or someone just being an asshole. Like, how do you, how do you manage that?
David Hsu
That was so tough in the beginning. Like, that was so, so, so tough, actually. Like, that about two weeks ago, maybe. Yeah, two weeks ago or so, around the International Women's Day, I was releasing a couple of videos. I think the main project I did was photographing strangers on the streets. That's been like a reoccurring segment on my TikTok. And it's just like me walking around and like, asking people if I can take a photo of them. And for this one, I photograph women and ask them, interviewed them a little bit about, like, you know, what's been a proud moment for you this year and what's something that you achieved that you're really, like, happy about?
Nikki Klosser
Yeah, that's cool.
David Hsu
Yeah. And then I, like, I got some, like, comments back where some people were like, oh, you shouldn't be celebrating Women's Day, and someone else was saying, oh, did you pay the model? And like, so that week I was a little bit feeling impatient. And when I do any replies to, like, comments like that, I like to be in a place where, like, really, like, full in my cup. But that, yeah, I was feeling a little bit like, under full. And I was like, ah. Even if I actually look at those responses, I'm like, I think I could have done better. Yeah. Like, I don't. I just don't want to be coming from a place of, like, being so defensive of myself or feeling insecure about something. And if I, if I do, then I want to, like, take a step back and like, address it myself because I don't want to respond to something just out of emotion and feeling defensive and stuff.
Nikki Klosser
Yeah, yeah, that's hard. Yeah, for sure.
David Hsu
That week was definitely a learning sort of week for me again, just kind of recalibrating and being like, okay, like, what do I need to do to just get to a place of being full again and just, you know, not feeling any negative emotions.
Nikki Klosser
Yeah, yeah. It's almost like you have to separate yourself from it somehow. I mean, of course, experience it and feel it.
David Hsu
Right.
Nikki Klosser
Not, like, not have emotion around it, but.
David Hsu
Right.
Nikki Klosser
It's like. Yeah, yeah. I think that that's one of the, like, there's so Many positives about having such a great audience, you know, you know, a big number of people. But then that can be for sure a drawback. But I remember. I remember sue, she'd gotten some negative comment, and I remember saying to her, but you've got such a huge following. Like, I follow Jessica Elba on Instagram, and I remember seeing some comments that someone made on her photo that was like, something about how she's like the ugliest person. And I'm like. So I screenshot it and I sent it to Sue. I'm like, dude, look at what this person just said to Jessica Elba. That she's ugly. Like, come on. You know, it's almost like when you. When you have people trolling you or saying things or whatever. I don't know. It's just like, somehow we gotta separate it or something. I don't know.
David Hsu
Oh, yeah. I mean, there's always gonna be people who just wanna nitpick.
Nikki Klosser
Yeah, yeah, yeah. Well, one thing I noticed in your content is it's almost like. And I'm curious if this is something intentional, is every so often there'd be a video that is speaking directly to your clients. Like, what is it like to do a photo shoot with David? And then it'll show, like, you with like, a flower crown on, and you show, like, you talk about how women will say they're not photogenic. But then. And anyways, it's these really, really clever videos. And I'm so curious if that helps you to book more clients. Like, if you've got more business because of it.
David Hsu
Oh, my goodness. I mean, it's not even just those specific videos. Right. It's just the videos in general. And. Oh, my goodness, Nikki, like, we can dive into this because it's. It's changed, like, lopsided everything for me. Like, you know, like the whole life cycle of a client, from, like, start, like, how they find out about you to whether they want to click the button to book a call or message you and into doing it and to actually getting in touch with you and then spending the session fee and all that stuff. Right. There's so many steps to it.
Nikki Klosser
Yep.
David Hsu
It's almost like. Yeah, everything just got so much smoother, really.
Nikki Klosser
Okay.
David Hsu
I've transitioned my assistant to take all the calls and do the bookings.
Nikki Klosser
Nice to not have to deal with that in itself is amazing.
David Hsu
And she does an incredible job. But the really cool thing is my assistant herself, she's also become sort of a star. Like a. Like a co star on this. Like, sort of TikTok show.
Nikki Klosser
I noticed that.
David Hsu
Yeah. And people love her. She's so relatable. And, you know, when they jump on the phone with her, they already know who she is, too. So it's not like, you know, so smart. Yeah. And, like, people love that, and they. They open up to her, and it makes it easier for her, too. Right. Because for me, like, if it was, like, clients finding me out through, like, Google before, I'd be like, everything would be about. Around the price. Right. And like, hey, like, what do you offer? And then the price? And then obviously, I have to, like, maneuver the conversation and sort of make it be about the experience and what I offer and how it could be awesome for them. But now, like, everyone knows the type of experience I want to give them, so they just go straight into, hey, yeah, I want to do this because of this. And I've been feeling this way because of, like, the last year, and I really want to see this beautiful person. I'm like, oh, my gosh, tell me more. Yes, thank you.
Nikki Klosser
Yeah. Yeah. Well, it's. It almost seems like to me you have. Or actually, it does seem like, to me that you have mastered the ability to kind of embed value into these videos that you make. Like, right away, I'm thinking when people reach out to him to photograph exactly what you just said, they're not like, well, how much do you charge? They're basically like, do you have any openings in the next two years? You know, like, can I squeeze in somehow? Because the way that you just show value around what you do, it's just embedded in there. I don't even know how to explain it. Unless, like, people who are listening, like, just go watch his TikTok. Just spend 20 minutes and watch these videos. And there is something there that just makes people. I could just. I can just feel where. Because. And I went to your website because it said book. I went onto your links, like, through your TikTok, through your profile, clicked on links, and there are all these different options I could click on. And I clicked on book, a shoot with David, and then you gave pricing right off the gate. Yeah, no, right off the gate. That's not how that works. Right off the bat, right off the bat, you gave your pricing, and you said it is $450 for a session fee, and your packages start at $1,800. Like, there's no hiding it. There's no sugarcoating it. This is what I char. Okay, so do you have a lot of clients booking? What's Your sales average, I guess. Let's start there.
David Hsu
Yeah, yeah. So we are currently booked out till October. So we're booked.
Nikki Klosser
Nice. Wait, you're in California?
David Hsu
Yes.
Nikki Klosser
Right. Okay. I just want to make sure people know that you're in California. What city are you in?
David Hsu
Sacramento.
Nikki Klosser
Sacramento. Okay, so you're booked out through October?
David Hsu
Yeah, I'm booked out.
Nikki Klosser
And what does that. What does booked out mean to you? How many shoots per week and. Or per month? How do you. How do you do that?
David Hsu
Yeah. So at first I was telling my assistant, Lucero, I was like, okay, if we book six a month, I'll be okay. And I was like, eight might be a good goal, but many of our months leading up to October is like, far past eight as well, whether it's like 11 or 12. And that gives me enough room too, to, like, work on other projects and content. Right. So that's where I was talking about. I'm navigating this, like, big ocean by myself and like, okay, content creating is opening up doors. Like, before, it was like, man, do I really. I love doing it. But then before, I couldn't see the, like, fruits of it as much in terms of if I were to just become a full time content creator, can I survive? Kind of thing.
Nikki Klosser
Right, right.
David Hsu
But now it's really just, like, trying to balance it, and that gives me enough time to work on my content creator side and work on other projects. So, yeah, that's what I mean when I say, like, booked out. It gives me enough space to do, like, other projects and build my brand too.
Nikki Klosser
Yeah, that's so smart. I love that. And okay, so. So you're doing around eight shoots per month, but some months more. And then you said your packages start at $1,800. What do you include in that? And then what are the other packages?
David Hsu
So 1800. Really, really modeled off of Sue. Right. And that's something we, sue and I talked about on a Facebook post. I think that's when sue first commented, oh, my gosh, David, we need to have you on our podcast. And I was like, oh, my gosh. Oh, my gosh. I'm like. I was like, mind blown, but never here. But yeah, like I was telling people in the comments because they were asking me some questions in that forum as well. I was saying, hey, like, you know, she's. She's given us this foundation and then we want to build on top of it. We want to imbue it with our. Just our identity, our. Our own values and our personality. And, like, what means a Lot to us and what kind of we want our clients to have. But yes, going back to it, you know, the 1800 comes with six images, but when we're talking about my clients purchasing that, then they've also obviously booked a shoot. So that comes with a style console, hair and makeup, and a two hour shoot with me.
Nikki Klosser
Awesome. Very cool. And then what's your average?
David Hsu
Do you know, I've been meaning to jump on a call with my accountants right before to find out, but it's really like at the middle package and. Okay, at the middle package and more people are willing to purchase, like, wall arts too. That's something I've been talking about a lot because, you know, we. I also get the question that everyone else gets as photographers, like, why do I need a big portrait of me? And see, that's another thing I talk about through content, right? I talk about, you know, why you need it. And I also recently purchased three, like a triptych for myself and just like going through the experience for, like, myself too. So I know what my clients go through. I've been doing a lot of that and showcasing that. And that's helped me learn a lot about myself, but also the experience and helps me connect with my clients more. And, you know, I document all of that. I post it on social media. But yeah, so going back to the average question, it's around that middle package of the 3000.
Nikki Klosser
3000, yeah. That's so awesome. Now, David, who is your client? Who do you mostly photograph? Because I think there is this idea out there that it's just teenagers on TikTok and their moms watching because they want to make sure that their teenagers aren't doing anything bad. But then they get sucked in. That's what I heard. Who is your client?
David Hsu
So before the TikTok sort of publicity, it was women, like 35 to, like, 55.
Nikki Klosser
Okay.
David Hsu
And that was really me trying to pinpoint and really connect with more specific demographic versus casting this broad, like, wide net, right? Figuring out, okay, who am I really servicing and why do they need my service? What are they going through? What kind of problems do they have in life that I can help alleviate? And then that was also because, you know, for me, I'm 26, and one thing I struggled with a little bit in the supervised group was that I didn't see too many other, like, young millennials. I was like, how are other young millennials connecting with, like, people that are 15, 20 years older than them? And especially when it's like a totally different chapter in Their lives. Like, I was just finishing up college and, you know, like a lot of these clients, they have a family, they, they were just giving birth or they've been in the career for many, many years. And it was hard for me to connect. And for me, in my heart, I wanted to connect with who I can very naturally connect with, which was people my age. But I just told myself, wow, there's the young 20s. Like millennials will not see the value in what I do. Like, maybe I'll stay connected with them so that when they like get married or something like that, then we can reconnect and when they've been in their career for a little bit and when they have a little bit more money to spend as well. So, like, I just like shut that out too. It was like, oh, there's a lot of friction in that demographic. I should really just put my focus onto, like the women 35 to like 55. But TikTok just like blew my mind because it just kicked everything out the door. Like all those thoughts that I had.
Nikki Klosser
Thoughts as, as in that the maybe 20 something millennials could be your client.
David Hsu
Yeah. Because I'm getting like, people 21 who are like in college coming to me. Like, it's not even for graduation. They're like, david, I want to photo, I want to be photographed by you. And I'm like, what? Really? And they're coming from la, they're driving six hours and like, people are flying to me. So, you know, like, to address the first thing of, okay, on TikTok, it's people thinking it's just young teenage girls. You can find anyone on there. You can, you can really find anyone there. And as I talked about, like, the type of energy you put out is the energy you're going to get back. And to expand on that, I think what people enjoy from me is again, that same energy. If they're attracted to energy, they also have that energy. It doesn't really matter how old you are and they just want to be around you and, you know, again. So there's no restrictions in the age. And sometimes it's parents who see me and they're like, oh my gosh, my senior daughter. High school wants to be photographed by you. And yeah, yeah, TikTok really is really cool for that.
Nikki Klosser
Hey, just a quick break to tell you that since you're here listening, you have access to a really great offer for, for our listeners only. We have a special promo code you can use to get 50% off the cost of membership. Just go to theportraitsystem.com or click the link in the description and use the promo code PODCAST50 to get 50% off of a membership. We rarely discount membership, so this is a big deal. As I hope you already know, the membership is how I and so many guests on this podcast reached our success. And it gives you access to countless amazing videos, an awesome community, and all the tools you need to build a massively successful business. So use the code podcast50Now to join the community and to start building the business of your dreams. I'll see you there. Yeah, it seems like it. It seems like it. And again, just looking through your videos, your personality comes through so strong, and you just seem like the type of person that would be so comfortable to do a photo shoot with because you kind of poke fun at yourself, you know, which puts people at ease. Like, I think there's this one video. It made me laugh so hard. Someone said something about how they wanted to figure out how to have their body needed more curves or something. And you were like, now look at me. I'm like a stick of gum. And if I can make myself look, you know, have good curves by the way I pose. And I was, you know, the way that you do it, I feel like it would put people so at ease. And you really do hone in on the fact that when, like, you show people the back of the camera and they're like, oh, like, that's me. And that's the experience everyone wants when they're photographed. They want to look at those photos and be like, oh, my gosh, that's me. And you do such a good job of showing that.
David Hsu
Thank you.
Nikki Klosser
I love it.
David Hsu
A big part of that. Like, even before TikTok in approaching content, I realized I can't just post photos of my clients. And that was me sort of like, because I went. When I went to the men's workshop, right? The big question for us there was, okay, how do we work with women? How do we as men make a space that is comfortable for women and creating trust and also for them to feel confident? And I still couldn't really figure that out because I was like, I can't just speak like Sue. And that's where I was like, okay, I need to start thinking more about the whole process. And, you know, at that time, I was doing what most photographers do on Instagram, which is just posting their work. And, you know, maybe it works for some people, but for me, I realized I cannot. I cannot just have a client just show up and see me for the first time at the shoot and realize, you know, there's gotta be in a room with a. With a dude that they never even saw.
Nikki Klosser
Yeah, yeah.
David Hsu
And that's just me, like, you know, really socially understanding and saying, hey, I need to. You know, I understand that it can be very uncomfortable. So I just want to be so 100% transparent and authentically me so they don't really have to second guess, as, you know, throughout the whole process.
Nikki Klosser
Totally, totally. And I would imagine that there are lots of photographers in Sacramento, right? Yeah. So it seems like just like every big city and small towns, too. I mean, there's a. There are photographers everywhere. It's such a saturated city. And what we hear from people is, but there's so many photographers in my area, and they're all charging less than me. How am I going to get clients to pay my prices? And it's like we always say, be the photographer that people want to book. And you have found a way to be that photographer through putting yourself out there, being the face of your brand, showing your personality, making people comfortable, you know, and having beautiful photos. It's like, truly, that's what you did. You became the photographer that people want to book. And that's what it comes down to.
David Hsu
Yeah, I think it's more so, like, I think I knew when it came to servicing my clients before all of this, I knew the joys that my clients felt. So I think it's actually a little bit more about showing who I am as a photographer. Because, like you said, a lot of it can be very scary to put yourself out there as a photographer, as a professional, and then really put your face on your brand. So, like, in that talk of, oh, David, like, what do I do? Like, everyone's charging less. There's so many photographers. I mean, first of all, like, comparison is the thief of joy, right?
Nikki Klosser
Totally.
David Hsu
That can be such a toxic place to be. Oh, that's another big topic. That's another really passionate topic for me. So the identity is really huge. Like, huge for me. Right. And maybe about three years ago, when I was really just like, soaking everything up as a photographer, I put a lot of value in my label as a photographer and really kind of, like, wore that as my identity. Right. I realized when that was, like, a huge part and percentage of my identity and my life, when it was challenged by someone else, I would feel like I would need to compare. I would feel like, oh, my gosh, like, why is this? Especially as, like, some college kid graduating and looking at the current, like, photography Market and these like mom and pop photography studios that's been around for 20, 30 years. I'm like, ah, what are they doing? Like why are they able to like stay in business and like have these really old techniques and stuff like that. And it was such a toxic place and it's because I placed so much value on my photography skills and as a photographer and like I would feel challenged but I soon enough hope, thankfully I realized how toxic that was and realized wow, like I need to find my value in me and just like really myself as David. And that's like, that's it all connects for me. That's why I don't just post like my photography stuff on my social media. That's why I can be just so open. That's why I can talk about not just photography but sort of issues around it too. Whether it's self confidence or whether it's even like toxic masculinity and you know, like it's just finding value in me as a person and again, just being very authentically me and that I think that's really what people are really attracted to.
Nikki Klosser
Agreed. 100% agreed. And we talk, I know I talk about this a lot and I'm kind of like a broken record, but so much of it comes down to self value. It really truly does. And you're another example of it. Okay, so you know, for people who are afraid to put themselves out there or maybe David, for people who are thinking like, I wonder if TikTok is a good route for me to help kind of market and grow my business, you know, what tips or I guess what advice would you have for people if they wanted to do something like this.
David Hsu
So you know how you talked about how you saw like when you saw my videos, you saw the value that I was providing to my clients. The funny thing is when I make the videos, I don't think about things like that. I think when we put on the marketing and like this branding hat, because that's what like sometimes people comment, oh my gosh, David, this is such great marketing. I'm like, thank you. Yes. I like, you know, people get to know about my business more. But I never think of it that way. And I think it's also because that's how I started. I just started TikTok because I had a little bit more time with the pandemic starting and I just wanted to share the joys of what I do. And that's the only like, that's really like the big north star in this for me. And Just like, I love what I do. I love what my clients go through. And, like, we all are a photographer for certain. You know, I don't think. I don't think people become a photographer to make lots of money. I think it's possible.
Nikki Klosser
Yeah. People don't go into it.
David Hsu
Like, it's not like becoming a doctor.
Nikki Klosser
Yeah, totally, totally.
David Hsu
So, like, share that joy, right? So, yeah, like, someone else was asking on the Facebook. Facebook page, saying, hey, David, like, was it good marketing for you? Yes, it is. But kind of like how I talked about the hobby question that I brought up early in the podcast. Do it if you have time. Don't do it with the expectation of making a whole bunch of videos and getting a whole bunch of overnight views and then therefore getting a bunch of clients. Right. You know, because when we talk about, like, maybe, like, let's say, like, Facebook ads, right? Then you can really, like, go into the statistics and all this stuff and say, like, all those jargons, right? And say, oh, I spent this much, and this client is this much to me. But you just. It's hard to do that with content, and you can't, like, expect that. And once you. But once you expect it, then you gotta burn yourself. You're gonna say, oh, it doesn't work for me. And then you tell other people, don't do it because it didn't work for you. So, like, do it because you enjoy it. And, you know, if you don't enjoy it, then there's other ways to, like, better places to invest your time. Because, like, for me, TikTok is such a joyful place. It's. I've never enjoyed creating content like this anywhere else before.
Nikki Klosser
And exactly what you had said before, it all goes back to authenticity. It truly, truly does. It is about just being genuine about what you're putting out there. And I think sometimes people have a different kind of intention when they're posting or, you know, making ads or whatever. It's like people can almost feel that it's not genuine or that it's not authentic. Like, I know that making TikTok videos is not for me. I would much rather watch them. I know that. It's just. It is not the way that I would thrive in my marketing at all. Put me on a podcast where I'm not on video. Like, all day long. I could talk to people and interview people, and, like, this is where I know I thrive, and that's how I connect with my clients, and I find a way to market through that. Exactly what you said is Everyone needs to figure out what is it that they truly love doing and enjoy doing and find a way to use, utilize that joy and authenticity to market.
David Hsu
Right?
Nikki Klosser
Yeah.
David Hsu
That's what sue talks about a lot too, right? Like, that superpower, like, what is. What makes you thrive. Like, is it video? Is it audience audio? Like, is it written words? There's so many avenues to, like, explore. But as I say that too, TikTok is really awesome in the sense that you can really do whatever you want. And what I mean by that is, you know, when it comes to, like, having a really polished video versus, like, a very raw video, maybe it's shot on your iPhone, maybe it's shot really professionally, but there's a place for everyone. There's some people that do voice overs. There's some people that just do, like, beautiful landscape videos and they voice over that almost like this meditative, like, inspirational kind of thing. So if you really want to explore TikTok, and let's say you are very aware about that, that superpower and what makes you thrive, you. You definitely can creatively explore how you can kind of embed that into your TikTok, like videos and really double down on your strengths.
Nikki Klosser
Yeah, for sure. That makes sense. Do you know how much time you spend creating the videos, like, each day?
David Hsu
Oh, man. Goodness. I think it's like, I think it's 50, 50 in terms of me putting time, energy into content and then something to do with the business, whether it's like the editing or talking with clients, all that stuff. So maybe like, four, five hours. Because sometimes, like, it might be a longer YouTube video edit. Other times I'm like, the ideation phase outfit changes too sometimes. So, yeah, I would say like three to five hours a day.
Nikki Klosser
Okay. Yeah. Yeah, that's quite a bit. Yeah, for sure. But I mean, it's. It's a work day.
David Hsu
Oh, yeah.
Nikki Klosser
You know, if you look at it like that, it's like, yeah. So cool. I'm so excited for you.
David Hsu
Thank you.
Nikki Klosser
I'm so glad. Like, I'm just so glad you found what works for you.
David Hsu
Thank you.
Nikki Klosser
It's really cool. And you're very young to have this amount of success, are you? Do your parents see it? Do they see this?
David Hsu
They're so proud of me. Yeah, they're so proud of me. They're very cute about it, dude. They're like, oh, my gosh, David, make sure you got to make sure you take care of your skin. Like, you're on video all the time.
Nikki Klosser
I love it. That's funny. That's funny.
David Hsu
My mom is very much like that. She's like, david, I noticed in your video your posture is bad. Come on. You gotta, like, strain a knob like Mom.
Nikki Klosser
Oh, that's so funny. That's so funny. Yeah, yeah. Very cool. Well, I'm like, you got me on TikTok for the longest that I've ever been on it today, so.
David Hsu
I'm a little embarrassed. I don't know what you saw, but.
Nikki Klosser
Some of them like, oh, my gosh, I loved everything. Don't ever be embarrassed. Are you kidding?
David Hsu
I'm still getting used to it. I'm still getting used to it.
Nikki Klosser
Well, it's awesome. It's awesome. And I'm so glad you're booked out to October. It's so cool. Thank you. Yeah. All right, so I have a couple more questions that I always ask people at the end of each episode. And the first one is, what is something you cannot live without when you're doing a photo shoot?
David Hsu
Something I cannot live without, I think. Is it. Is it cheesy to say, like, just myself and, like, just like, my 100?
Nikki Klosser
I think that's a perfect answer. I think that's such a good answer. Because truly, like, your personality is what got people in the door to begin with. So you've got to bring it. Like, you can't show up and just be like, a wet. No, but seriously, like, can you imagine if I booked you and I was so excited about your personality and I just came in and you were like, yeah, so just move your hip this way. Or like, I would be like, what the hell? Like, this is not what I paid for.
David Hsu
This is not the. David. What kind of Walmart David is this?
Nikki Klosser
Yeah, seriously. So I think that's the perfect answer, is you.
David Hsu
Yeah. Yeah. I mean, it's like, for me, what I've been taking a lot of pride in, with which I stay humble many. Like, just most of the times. But what I have been getting more comfortable and taking pride in is being able to create a space. I have been really thinking about that. Creating a space for whoever enters my space and bubble to feel comfortable and feel confident in. It's fun. Nikki, do you watch the Avengers stuff at all? Like, Marvel movies?
Nikki Klosser
No, I don't.
David Hsu
Okay. Okay.
Nikki Klosser
So there's a. I should, but I don't.
David Hsu
No, no, you don't definitely know. There's a scene where Spider man and Iron man is, like, connecting and Iron man is the mentor to Spider Man. I swear this is going somewhere.
Nikki Klosser
No, I believe you. And kids are obsessed with all things of these characters, they're just not old enough to see the movies yet. So I'll get there.
David Hsu
Okay. So Iron man gives this like suit, this, this high tech suit to Spider man and says, wow, there's like this is going to protect you and everything. And Spider man loves it, of course. It's like new gadgets, it's everything. He upgrade from like a piece of cloth to like this armored tech, right? That's going to help him fight crime.
Nikki Klosser
Okay.
David Hsu
And Spider man ends up failing Iron man, his mentor. And it's this like sad scene. And Iron man says, he, he takes the suit back and Spider man says, no, what am I going to do without the suit? And Iron man says, if you're nothing without the suit, then you're pretty much. He was saying, you have to be something and you can't let the suit represent you. And for me, I kind of let my like studio space be that for me because I was so comfortable in shooting with that. And I realized that when I was like photographing outside or photographing strangers, it's like, okay, what if I'm out of my comfort space? What if I don't have all those sort of like high tech stuff, right? And I've been like really thinking about, thinking about that and. But I still realize like my personality, my character and like my values still show up. That's like, that's what I need to hold on to. And it was surprising to see even when photographing strangers who knew nothing about me start to let their guard down and trust me and let me photograph them. And that's what I've been taking really a lot of pride in. To be able to create that space wherever I go and not just have that be my studio anymore. So yes, going back to the question of what can I not shoot without is me and my authentic self.
Nikki Klosser
I love it. Perfect answer. All right, number two, how do you spend your time when you aren't working?
David Hsu
That's a fun question. I try to have the nine to five because now I have a full time assistant but I still definitely do work after hours. If I have blank space, I think I try to just fill it something. But a little hobby that I have been taking up is streaming on Twitch. Twitch tv. Oh, and yeah, I'm a gamer. I grew up gaming a lot. I have friends that game with me and that's been a really cool way to connect with them, especially the friends that I made over TikTok. Like we haven't been able to meet for a long Time. So we would hang out virtually and by just playing games together, like such cooperative games together. And yeah, I was like, you know, a lot of people asked me on my TikTok and Instagram to like stream the games I play. So I was like, hey, I'll just do that as a little hobby. But again, I'm doing it. I say hobby because I'm not like, oh my gosh, like, when can I start making money off of this? I'm really just enjoying the process.
Nikki Klosser
Yeah, that's awesome. Yeah, very cool. Yeah, I've never. That. You said it's called Twitch.
David Hsu
Yes.
Nikki Klosser
Okay.
David Hsu
Amazon purchased Twitch. Yeah.
Nikki Klosser
Okay, gotcha. Very cool. Awesome. I was just gonna say, if people wanted to watch you on that, like, how would they do that?
David Hsu
It would be very surprising to like. I'm like, do the listeners, do they play games? I'm kind of shy.
Nikki Klosser
My brother is a huge gamer. Like growing up. My brother and I are a lot older than you, but he was like Dungeons and Dragons, Zelda. He loved it.
David Hsu
Oh my gosh. I love to hear. But yeah, you can find me on Twitch TV. TheDavisDSAW. I really said the. DavisDSAW. Yeah.
Nikki Klosser
Cool. Okay, so for the next one, what is your favorite inspirational quote? Do you want to use the one you just said with the Avengers or do you have a different one?
David Hsu
That's a really great one. That's a really great one. But I do have is different one. It's. It's one by Gandhi. This is a quote that I thought a lot about recently, especially as I've been talking about just confidence a lot, self love a lot. And you. Something that comes up on my comments on Tik Tok a lot is, David, you say like, everyone can be beautiful, but I'm for. For sure and for real. Not. Not photogenic. I am. I cannot be photographed, right?
Nikki Klosser
Oh yeah.
David Hsu
And as I think about a lot of that, the quote is, your beliefs become your thoughts. Your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values. And then your values become your destiny. And I love that because, you know, words of affirmation, right? Like if you want to. If you don't like where you're at in life, you know, don't go about trying to change a huge thing in your life like your beliefs or your habits or your values. Start with something really small like your thoughts and then your words. And for me, I challenge my. I've been challenging myself like that too, because I do have negative thoughts sometimes. Maybe it's like me creating a content, saying, ah, this is so bad. But now I've been really catching myself and saying, oh, like, why am I saying that? That. And when I do put something out into the world with my words, I am very conscious about that too because that's going to show through my actions. And my actions are very important, especially now that I am a boss to my assistant. And that's going to affect the now the work culture. So yeah, it's like this snowball thing.
Nikki Klosser
Of, you know, again, yeah, now really.
David Hsu
Do the actions a lot and it becomes a happy it.
Nikki Klosser
Yeah, yeah, that's great. I'm glad you brought that up. And it's, it's all, it's all so intertwined and so important. So, yeah, very cool. Okay, last question. What would you say to people who are just getting started?
David Hsu
Just getting started? I, I, I think we, we went over it. I guess it's just like, yeah, I think so too. Tripling down on it and just do it for fun. Find the fun in it and hold on to the fun and let, let that fuel your journey as photographer as much as possible. And when you do that, when you do that, it helps you create content you get because you're so in tune with the joys of your life, the passion of your life. And again, that's at least how I feel my content. And not because I'm like, oh my gosh, I see this as marketing. Oh my gosh, I see this as branding. Like people, that's at least what people are attracted to me for. Oh, one last thing is don't keep doing like what other people are doing. Right? Like, if you go on TikTok too, I know what you're gonna do. I know what you're gonna do, fam. You're gonna go on Tick Tock and look at what other photographers are doing. And then what are other photographers doing? They're just putting, they're just slapping on a behind the scenes video and they're putting the final photos and you're gonna do that too. I know what you gotta do, you guys. So do it differently. Like really truly think about what makes you happy and like the emotions of what you do. It doesn't also have to be just your work. Like, people want to know who you are. Like, talk about enjoying tacos and like how you bought tacos for your client. Like, share that little moment.
Nikki Klosser
Yep, absolutely. I love it. I actually made homemade corn tortillas the other day and I made it into an Instagram story. I was very proud of myself for.
David Hsu
Oh my gosh, the master.
Nikki Klosser
So fun. All right. And oh, one last thing. Where can people find you online?
David Hsu
You can find me just David saw, I believe it should come up on Instagram. David's photo on Tick Tock. Just David saw. And then YouTube. Davis saw as well. And yeah, I think everything David saw.
Nikki Klosser
Perfect. S u h, if anyone is wondering. S u h, yeah, very cool. I wasn't even following you on Instagram. What the heck? I just found you. I'm following you now. Awesome. All right, well, thank you again, David. I appreciate you sharing everything with me and with our audience and yeah, just really excited for you and I hope you just continue to just love what you do and grow more and more in whichever areas you want to grow in.
David Hsu
And yeah, thank you so much. You're amazing. You're an amazing interviewer.
Nikki Klosser
Oh, thank you. I love it. See, it's probably because I enjoy it, people. You know, it's like I really love doing it and I get a lot of compliments on it and I'm like, huh? It's probably because I like doing it.
David Hsu
Yeah.
Nikki Klosser
So thank you. Appreciate it. All right, we'll chat soon.
David Hsu
Yes, thank you.
Nikki Klosser
Okay, bye.
David Hsu
Bye.
Nikki Klosser
Thank you so much for listening to the Portrait System podcast. Your 5 star reviews really help us to continue what we do. So if you like listening and would you mind giving us a review wherever you listen, I also encourage you to head over to subryseducation.com where you can find all of the education you need to be a successful photographer. There are over 1000 on demand educational videos on things like posing, lighting, styling, retouching, shooting, marketing, sales, business and self value. There's also the 90 day startup challenge, plus so many downloads showing hundreds of different poses. We have to do checklists for your business lighting PDFs. I mean truly everything to help make you a better photographer and to make you more money. Once again, that's sue briceducation. Com.
Podcast Summary: The Portrait System Podcast – “Boosting Your Sales with TikTok with David Suh” (Re-release)
Hosted by Sue Bryce Education
Release Date: January 29, 2025
In this re-released episode of The Portrait System Podcast, host Nikki Klosser welcomes David Hsu, a dynamic portrait photographer who has skyrocketed his business through TikTok. David shares his journey from traditional photography to becoming a TikTok sensation, and how this platform has transformed his client acquisition and business operations.
Timestamp: [03:49]
David begins by recounting his early passion for creative activities like dance and videography. His interest in photography was ignited in high school when he secured an upgraded camera for the family, which he used to capture everything from yearbook photos to sports events. This hands-on experience laid the foundation for his career in photography.
David Hsu [04:21]: “I just went around everywhere with the camera and became that kid in high school, just the kid with the camera.”
Despite growing up in Korea and Hong Kong with parents who envisioned a stable career for him, David pursued his passion relentlessly, initially treating photography as a hobby before recognizing its potential as a full-time profession.
Timestamp: [00:35] & [05:36]
David explains his initial skepticism about younger demographics valuing his work, which led him to focus on women aged 35 to 55. However, TikTok changed everything by opening doors to a broader audience, including millennials in their twenties who actively engaged with his content.
David Hsu [00:35]: “Millennials will not see the value in what I do. So like, I just shut that out too.”
The platform’s unexpected reach allowed him to connect with a diverse client base, transforming his business dynamics.
Timestamp: [11:19] - [18:54]
David’s TikTok strategy revolves around creating authentic, engaging content that reflects his personality and expertise in posing. His videos blend educational content with humor, making complex photography concepts accessible and entertaining.
David Hsu [17:42]: “There's always gonna be people who just wanna nitpick.”
He emphasizes the importance of being genuine and avoiding the pressure of monetizing content, advocating for a joyful approach to content creation that naturally attracts clients.
Timestamp: [14:49] - [17:47]
David candidly discusses challenges, including negative comments and trolling on TikTok. He shares his strategy of addressing criticism from a place of confidence rather than defensiveness, focusing on maintaining a positive mindset.
David Hsu [16:44]: “I need to find my value in me and just like really myself as David.”
This approach has not only helped him manage online negativity but also strengthened his personal and professional confidence.
Timestamp: [18:17] - [24:27]
TikTok has exponentially increased David’s client bookings, allowing him to achieve a high sales average and streamline his business operations. With nearly 2 million followers, his assistant now handles bookings, enhancing efficiency and client interaction.
David Hsu [19:15]: “People love her. She's so relatable.”
The platform’s visibility has also empowered his assistant, who has become a beloved figure in their TikTok presence, further humanizing the business and fostering client trust.
Timestamp: [25:38] - [28:00]
Initially targeting women aged 35 to 55, David’s TikTok success has diversified his clientele to include millennials in their twenties. His transparent pricing—starting at $1,800 per session—reflects his commitment to quality and value, with packages offering comprehensive services including styling and a two-hour shoot.
David Hsu [24:30]: “The average package is around $3,000.”
This clear and upfront pricing structure has streamlined the booking process, reducing negotiations and allowing clients to understand the value they receive.
Timestamp: [32:07] - [35:43]
David delves into the significance of personal identity in branding. By showcasing his authentic self and addressing broader topics like self-confidence and toxic masculinity, he differentiates his brand in a saturated market.
David Hsu [33:12]: “Comparison is the thief of joy.”
He emphasizes the importance of valuing oneself beyond professional labels, fostering a brand that resonates on a personal level with clients.
Timestamp: [36:13] - [52:05]
David offers practical advice for photographers considering TikTok as a marketing tool:
Passion-Driven Content: Create content for the joy it brings, not solely for marketing purposes.
David Hsu [37:21]: “Do it because you enjoy it.”
Authenticity: Be genuine and showcase your unique personality and interests to connect deeply with your audience.
Differentiate: Avoid mimicking others; instead, highlight what makes you unique.
David Hsu [50:44]: “Do it differently. Really truly think about what makes you happy.”
Embrace Your Strengths: Utilize your strengths and preferred mediums to build your presence authentically.
David also highlights the importance of balancing content creation with business operations, dedicating significant time daily to both aspects.
Timestamp: [43:08] - [48:13]
Outside of photography, David enjoys streaming on Twitch and gaming, which allows him to connect with friends and the TikTok community in a relaxed setting. This hobby underscores his belief in maintaining a balanced, joyful life, further enhancing his authentic persona.
Timestamp: [48:42] - [50:33]
David shares an inspiring quote by Gandhi that encapsulates his philosophy on personal growth and the impact of positive thinking:
David Hsu [49:15]: “Your beliefs become your thoughts. Your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, and then your values become your destiny.”
He encourages new photographers to find joy in their work, maintain authenticity, and leverage their unique strengths to build a successful business.
Timestamp: [52:22]
David can be found across multiple platforms under the handle @DavidSuh, including Instagram, TikTok, and YouTube, where he continues to inspire and engage his growing audience with his authentic and insightful content.
Nikki Klosser wraps up the episode by applauding David’s achievements and encouraging listeners to embrace their unique paths in photography. She also reminds listeners of the exclusive 50% membership discount available at theportraitsystem.com using the promo code PODCAST50.
Notable Quotes:
This episode provides invaluable insights into leveraging social media, particularly TikTok, for business growth in the photography industry. David Hsu’s authentic approach and strategic use of content creation serve as a blueprint for photographers aiming to elevate their brands and connect deeply with their audiences.