Podcast Summary: The Portrait System Podcast – “Boosting Your Sales with TikTok with David Suh” (Re-release)
Hosted by Sue Bryce Education
Release Date: January 29, 2025
Introduction
In this re-released episode of The Portrait System Podcast, host Nikki Klosser welcomes David Hsu, a dynamic portrait photographer who has skyrocketed his business through TikTok. David shares his journey from traditional photography to becoming a TikTok sensation, and how this platform has transformed his client acquisition and business operations.
David Hsu’s Journey into Photography
Timestamp: [03:49]
David begins by recounting his early passion for creative activities like dance and videography. His interest in photography was ignited in high school when he secured an upgraded camera for the family, which he used to capture everything from yearbook photos to sports events. This hands-on experience laid the foundation for his career in photography.
David Hsu [04:21]: “I just went around everywhere with the camera and became that kid in high school, just the kid with the camera.”
Despite growing up in Korea and Hong Kong with parents who envisioned a stable career for him, David pursued his passion relentlessly, initially treating photography as a hobby before recognizing its potential as a full-time profession.
The Transition to TikTok
Timestamp: [00:35] & [05:36]
David explains his initial skepticism about younger demographics valuing his work, which led him to focus on women aged 35 to 55. However, TikTok changed everything by opening doors to a broader audience, including millennials in their twenties who actively engaged with his content.
David Hsu [00:35]: “Millennials will not see the value in what I do. So like, I just shut that out too.”
The platform’s unexpected reach allowed him to connect with a diverse client base, transforming his business dynamics.
Content Creation and Authenticity on TikTok
Timestamp: [11:19] - [18:54]
David’s TikTok strategy revolves around creating authentic, engaging content that reflects his personality and expertise in posing. His videos blend educational content with humor, making complex photography concepts accessible and entertaining.
David Hsu [17:42]: “There's always gonna be people who just wanna nitpick.”
He emphasizes the importance of being genuine and avoiding the pressure of monetizing content, advocating for a joyful approach to content creation that naturally attracts clients.
Handling Criticism and Building Confidence
Timestamp: [14:49] - [17:47]
David candidly discusses challenges, including negative comments and trolling on TikTok. He shares his strategy of addressing criticism from a place of confidence rather than defensiveness, focusing on maintaining a positive mindset.
David Hsu [16:44]: “I need to find my value in me and just like really myself as David.”
This approach has not only helped him manage online negativity but also strengthened his personal and professional confidence.
Impact of TikTok on Business Operations
Timestamp: [18:17] - [24:27]
TikTok has exponentially increased David’s client bookings, allowing him to achieve a high sales average and streamline his business operations. With nearly 2 million followers, his assistant now handles bookings, enhancing efficiency and client interaction.
David Hsu [19:15]: “People love her. She's so relatable.”
The platform’s visibility has also empowered his assistant, who has become a beloved figure in their TikTok presence, further humanizing the business and fostering client trust.
Clientele and Pricing Strategy
Timestamp: [25:38] - [28:00]
Initially targeting women aged 35 to 55, David’s TikTok success has diversified his clientele to include millennials in their twenties. His transparent pricing—starting at $1,800 per session—reflects his commitment to quality and value, with packages offering comprehensive services including styling and a two-hour shoot.
David Hsu [24:30]: “The average package is around $3,000.”
This clear and upfront pricing structure has streamlined the booking process, reducing negotiations and allowing clients to understand the value they receive.
Authenticity and Branding
Timestamp: [32:07] - [35:43]
David delves into the significance of personal identity in branding. By showcasing his authentic self and addressing broader topics like self-confidence and toxic masculinity, he differentiates his brand in a saturated market.
David Hsu [33:12]: “Comparison is the thief of joy.”
He emphasizes the importance of valuing oneself beyond professional labels, fostering a brand that resonates on a personal level with clients.
Advice for Aspiring Photographers
Timestamp: [36:13] - [52:05]
David offers practical advice for photographers considering TikTok as a marketing tool:
-
Passion-Driven Content: Create content for the joy it brings, not solely for marketing purposes.
David Hsu [37:21]: “Do it because you enjoy it.”
-
Authenticity: Be genuine and showcase your unique personality and interests to connect deeply with your audience.
-
Differentiate: Avoid mimicking others; instead, highlight what makes you unique.
David Hsu [50:44]: “Do it differently. Really truly think about what makes you happy.”
-
Embrace Your Strengths: Utilize your strengths and preferred mediums to build your presence authentically.
David also highlights the importance of balancing content creation with business operations, dedicating significant time daily to both aspects.
Personal Insights and Hobbies
Timestamp: [43:08] - [48:13]
Outside of photography, David enjoys streaming on Twitch and gaming, which allows him to connect with friends and the TikTok community in a relaxed setting. This hobby underscores his belief in maintaining a balanced, joyful life, further enhancing his authentic persona.
Inspirational Quote and Final Thoughts
Timestamp: [48:42] - [50:33]
David shares an inspiring quote by Gandhi that encapsulates his philosophy on personal growth and the impact of positive thinking:
David Hsu [49:15]: “Your beliefs become your thoughts. Your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, and then your values become your destiny.”
He encourages new photographers to find joy in their work, maintain authenticity, and leverage their unique strengths to build a successful business.
Where to Find David Hsu Online
Timestamp: [52:22]
David can be found across multiple platforms under the handle @DavidSuh, including Instagram, TikTok, and YouTube, where he continues to inspire and engage his growing audience with his authentic and insightful content.
Closing Remarks
Nikki Klosser wraps up the episode by applauding David’s achievements and encouraging listeners to embrace their unique paths in photography. She also reminds listeners of the exclusive 50% membership discount available at theportraitsystem.com using the promo code PODCAST50.
Notable Quotes:
- David Hsu [03:49]: “I just went around everywhere with the camera and became that kid in high school, just the kid with the camera.”
- David Hsu [14:49]: “I need to find my value in me and just like really myself as David.”
- David Hsu [25:38]: “The average package is around $3,000.”
- David Hsu [33:12]: “Comparison is the thief of joy.”
- David Hsu [37:21]: “Do it because you enjoy it.”
- David Hsu [50:44]: “Do it differently. Really truly think about what makes you happy.”
- David Hsu [49:15]: “Your beliefs become your thoughts. Your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, and then your values become your destiny.”
This episode provides invaluable insights into leveraging social media, particularly TikTok, for business growth in the photography industry. David Hsu’s authentic approach and strategic use of content creation serve as a blueprint for photographers aiming to elevate their brands and connect deeply with their audiences.