Summary of "Overcoming Frustration & Unlocking Success with Sissela Johansson" (Re-Release) on The Portrait System Podcast
Introduction
In this insightful episode of The Portrait System Podcast, host Nikki Klosser welcomes Sissela Johansson, a passionate portrait photographer from Denmark now based in Connecticut. Sissela delves into her journey of overcoming business frustrations, personal struggles, and ultimately unlocking success by leveraging the business models taught by Sue Bryce Education.
Early Career and Initial Challenges [00:35 - 07:37]
Sissela began her photography career in Denmark, managing a modest business while studying textile design and communication. After relocating to the United States in 2014 for marriage, she faced significant challenges establishing her photography business in a new country.
"When I moved here, I knew that I would be pretty much unhirable. I don't have a useful degree. I don't have work experience here. Back then, I basically didn't exist, like on records." [07:13]
Starting with low-priced services ranging from $400 to $500, Sissela struggled to attract clients despite her passion and effort. Her initial approach relied heavily on exposure through Facebook groups and time-for-print (TFP) shoots, which yielded minimal results.
The Turning Point: Embracing the Portrait System [08:22 - 14:12]
A pivotal moment in Sissela's journey came when Natalia Lalor, a fellow member of the Sue Bryce Education community, advised her to raise her prices. Initially resistant, Sissela overcame her hesitation and implemented the Portrait System (IPS) techniques.
"Natalia was like the audacity to tell me what I need to charge. Oh, my God. But it was a great kick, and I'm forever grateful." [10:54]
Investing in a month of IPS education provided Sissela with the tools and confidence needed to restructure her pricing and business model. This shift led to her first significant sale, where a client purchased her largest package, validating the effectiveness of the IPS strategies.
"I started really deeply believing in my work and to a large extent in myself." [14:12]
Personal Struggles and Their Impact on Business [14:49 - 21:46]
Despite initial business success, Sissela faced personal challenges, including depression stemming from the stress of relocating and managing a new life in the U.S. These struggles adversely affected her ability to connect with clients and sustain business growth.
"I was miserable in my personal life, and I brought that with me. I no longer spoke the passion. I no longer felt it." [15:41]
Sissela realized that her personal well-being was deeply intertwined with her business performance, highlighting the importance of addressing mental health alongside professional pursuits.
Rebuilding and Rediscovering Success [21:46 - 36:19]
Through self-reflection and ongoing support from the IPS community, Sissela began to rebuild her business. She emphasized the significance of self-value and balancing creativity with business acumen.
"I have found a place where I could balance the money and the creativity." [34:55]
By focusing on co-creating art with her clients and maintaining her creative integrity, Sissela successfully attracted a clientele that resonated with her unique vision, leading to sustained business growth.
Current Business Model and Creative Approach [36:19 - 55:45]
Sissela now specializes in co-creating art with clients who are creatives themselves, typically ranging from ages 20 to 45. She offers flexible shooting locations, including studios she borrows from friends or client premises, and emphasizes minimal to no makeup to retain natural beauty.
"I want to be hired because people see my work and they’re like, oh my God, I want to see myself like that." [36:19]
Her packages range from $1,700 to $3,700, with the option for VIP memberships that include complimentary sessions. Sissela has also expanded into digital-only offerings and personal branding, allowing her to diversify her services while staying true to her artistic style.
Advice for Aspiring Photographers [55:45 - 60:47]
Sissela shares valuable insights for photographers starting their careers:
- Listen to Clients: "Shut up and listen. Listen to people who have been there. Listen to your clients." [58:57]
- Self-Value: Recognize and assert your worth without compromising your creative vision.
- Balance Creativity and Business: Strive to maintain your artistic integrity while implementing effective business strategies.
She emphasizes the importance of genuine connections with clients to produce impactful and soulful photographs.
Notable Quotes
- "Fear is not your enemy. Fear is the most amazing motivator." [57:14]
- "If someone comes to you and they want a headshot, then you'll end up being disappointed if you don't listen." [58:57]
- "Connection is definitely the most important thing for me at a photo shoot." [55:45]
Conclusion
Sissela Johansson's story is a compelling narrative of resilience and transformation. By embracing the Portrait System, prioritizing self-value, and maintaining a harmonious balance between creativity and business, she has not only overcome her initial frustrations but also built a thriving photography business. Her journey serves as an inspirational blueprint for photographers aiming to achieve both artistic fulfillment and commercial success.
Where to Find Sissela Johansson
- Website: bysissela.com
- Instagram: @PortraitsbySizzler
- Facebook: Photography by Sizzler
About The Portrait System Podcast
Hosted by Nikki Klosser, The Portrait System Podcast features interviews with successful portrait photographers worldwide who utilize the Sue Bryce Education business model. The podcast aims to provide actionable insights and real-life stories to help photographers expedite their success and transform both their art and business.