In this Post Shift Shot crossover with the Bread & Butter Collective Podcast — a series created by restaurateurs Sam Jones and Calen McNeil to share the real, non-scripted side of running hospitality businesses — Shawn Soole sits down with the hosts to dig into what it really takes to build, grow, sustain, and lead in this industry.

From cash flow realities to brand identity, team development to strategic decision-making, this is hospitality business talk without the hype — rooted in experience, accountability, and real-world frameworks.

The Bread & Butter Collective Podcast pulls back the curtain on hospitality business secrets — from financing and licensing to culture and community building.

🧠 What You’ll Learn

• The foundational business principles every hospitality operator must understand

• Lessons on building a business that can endure staffing swings, market fluctuations, and consumer behaviour shifts

• Why survival isn’t strategy — and what strategic sustainability actually looks like

• How community-driven brands (like Big Wheel Burger and 2% Jazz) are rethinking performance, culture, and purpose

• Practical business tools and mindset tweaks that separate operators who survive from those who thrive

⏱ Timestamp Highlights (Approximate)

• 00:02:30 – Introduction: why hospitality business talk still matters

• 00:10:45 – The basics of business fundamentals — cash flow, margins, and runway

• 00:23:00 – Culture as currency: hiring, retaining, and defining values

• 00:36:15 – Strategy over hustle: building systems that scale

• 00:48:30+ – Live Q&A: real business scenarios, pitfalls to avoid, and leadership takeaways

🎯 Who It’s For

Operators, owners, general managers, beverage directors, and hospitality leaders at any stage of “business thinking” — from concept validation to multi-unit scaling. This isn’t theory: it’s grounded in lived experience.

✅ If You Loved This Episode

• Smash the Like

• Subscribe and ring the 🔔 for more real discussions on hospitality business and culture

• Drop a comment with your biggest business takeaway — or your toughest question for operators right now

• Share this episode with your team, partners, or anyone building in hospitality

About Bread & Butter Collective: A peer-driven podcast and community led by restaurateurs Sam Jones (2% Jazz) and Calen McNeil (Big Wheel Burger), focused on sharing the honest realities of hospitality business ownership, from financing and licensing to culture, collaboration, and long-term sustainability.