Maria Weaver has led massive teams, shaped culture across media giants, and built brands at the highest level. But her latest chapter might be the most intentional of all.

In this episode of THE POWER OF RE:INVENTION, I talk with Maria about her journey from acting as a child in New York City to rising through the ranks at HBO, Comcast, and Warner Music Experience. We discuss the decision to step away from corporate life to raise her daughters, the challenges of re-entry, and the many ways she Reinvented along the way.

Maria shares how a quiet passion—handmaking gemstone bracelets for herself and loved ones—evolved into XO Maria Louise, a jewelry brand built on story, spirituality, and self-belief. She explains how she used every tool from her marketing and leadership career to build a business with heart, intention, and structure.

If you’ve ever felt the tug to create something that’s yours, Maria’s story offers the blueprint—and the nudge to start.

Key Takeaways:

A creative pivot can begin long before it becomes public
Resilience is a superpower, especially in times of transition
You don’t have to choose between impact and intuition
Building something personal can be your most meaningful work
Side hustles deserve real strategy and heart
Your next Reinvention might already be with you—you just haven’t launched it yet

Explore XO Maria Louise

https://xomarialouise.com/

Follow Maria

Instagram (brand): https://www.instagram.com/xomarialouise/

LinkedIn: https://www.linkedin.com/in/msmariaweaver/

For more inspired content, blogs, podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit THE RE:INVENTION EXCHANGE: https://www.thereinventionexchange.com

IG: https://www.instagram.com/kathisr_chief_reinventor/

FB: https://www.facebook.com/kathi.sharpeross/

LinkedIn: https://www.linkedin.com/in/kathisharpeross

Amazon Book Link: https://www.amazon.com/REINVENT-YOUR-LIFE-WHAT-WAITING/dp/1733393005

EP 151: C-Suite to Soul work: How Maria Weaver Built XO Maria Louise

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