She Drove $1B in Global IP. Now She's Building a BBQ Empire. Shannon Pruitt on Her Next Chapter

Shannon Pruitt is the Co-Founder and President of BBQ United and BBQ World Cup & Expo. She's spent 20+ years building franchises across FIFA, Formula 1, the NFL, MLB, American Idol, and Disney. She's driven more than a billion dollars in global IP revenue, was Global CMO of Stagwell, founded Dentsu's $23 million Story Lab.

And now she's Reinventing again—as a co-founder.

In this episode, Shannon talks about meeting her business partner during CES the night of the LA fires, and how a passing conversation turned into a new chapter. She gets into the mentors who changed her life and why mentorship often shows up in micro moments you don't recognize until later.

She's honest about the financial fear of leaving a corporate salary as a single mom of three, and why writing down what brings you joy is the simplest exercise that actually works.

We go deep on female friendships, the Friendsgiving she hosts every year, and the people who remind her of who she wants to become.

This one's for anyone asking what's next.

Connect with Shannon:

Connect with Shannon on LinkedIn https://www.linkedin.com/in/shannonsweenypruitt/

BBQ World Cup on LinkedIn https://www.linkedin.com/company/bbqworldcupandexpo/

BBQ World Cup on Instagram https://www.instagram.com/bbqworldcup/

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