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Join us for a deep dive into The Choice Factory by Richard Shotton. We analyse how 25 behavioural biases influence consumer behaviour and purchase decisions. Discover how to recognise these psychological triggers to optimise your marketing strategy and gain a competitive advantage by working with human nature.

Join us for a deep dive into Essentialism by Greg McKeown. We explore the disciplined pursuit of "less but better" to help you prioritise what truly matters. Learn how to organise your life by discerning the vital few from the trivial many, ensuring you live by design, not default today.

In this episode, we dive into Shelle Rose Charvet’s Words That Change Minds. Discover the LAB Profile, a tool to predict and influence behaviour. We explore the fourteen patterns to help you recognise motivation triggers and productivity traits. Master the language of influence to improve communication and lead high-performance teams.

Join our deep dive into Phil Knight’s memoir, Shoe Dog. We analyse the strategic grit and athlete’s mindset required to organise a global empire from a "Crazy Idea". Explore how Knight utilised relentless persistence and unconventional labour to navigate financial crises, ultimately transforming a small startup into the legendary Nike.

Join us for a deep dive into Sheena Iyengar’s The Art of Choosing. We explore how cultural narratives and biological instincts organise our decisions. From famous jam studies to complex medical dilemmas, we examine the colourful reality of choice overload and realise how to recognise the daily limitations of volition.

This deep dive explores Oliver Burkeman’s Four Thousand Weeks, a guide to time management for mortals. We discuss recognising our finitude and escaping the efficiency trap. Rather than mastering time, Burkeman suggests embracing our limitations to lead a more meaningful existence focused on what truly matters in our brief lives.

Join us for a deep dive into Pitch Anything by Oren Klaff. We explore neurofinance methodised for the "crocodile brain", focusing on frame control and situational status to captivate audiences. Learn how to bypass neocortex filters, trigger hot cognitions, and win deals without displaying any desperate behaviour or seeking validation.

Join our deep dive into Influence Is Your Superpower by Zoe Chance. We explore how to engage the instinctive 'Gator' brain to optimise your impact. Discover why ease and kindness are your human advantage to organise change, while learning that ethical behaviour is the secret to winning hearts and minds.

We take a deep dive into Michael E. Gerber’s The E-Myth Revisited. Discover why small businesses fail and how to avoid the fatal assumption. We explore the three essential personalities, the importance of organising your systems, and why you must work on your business rather than simply working in it.

Michael Lewis’s The Undoing Project explores the fascinating collaboration of Daniel Kahneman and Amos Tversky. This episode dives into how they identified systematic biases and heuristics like representativeness. We’ll analyse how these mental shortcuts lead to errors when humans attempt to recognise patterns or predict complex outcomes under uncertainty.