🎙 Episode 39 – How To Add Knee Pain Niche

In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin break down why chronic knee pain is one of the most overlooked and profitable niches chiropractors can add once spinal decompression is dialed in.

They unpack the data, clinical realities, equipment, pricing, and simple internal marketing strategies that make a knee program a powerful second niche without ads, funnels, or added burnout. This is a practical, experience-driven conversation rooted in real clinic outcomes, not theory.

You’ll learn:

Why chronic knee pain affects nearly 25% of U.S. adults and represents a massive, underserved patient base
Why knee osteoarthritis is especially well-suited for non-surgical, technology-driven care
The essential tools for an effective knee protocol (knee decompression, laser, shockwave, and supporting therapies)
What a typical knee decompression care plan looks like and how practices price single vs bilateral cases
The most common clinical and perception-based pitfalls doctors face when adding knee care
Why internal marketing beats paid ads for launching a knee program
Simple systems to identify knee pain in existing patients and stack revenue sequentially
How addressing knee and hip issues can dramatically improve spinal decompression outcomes
Why knee patients are often highly motivated, active, and ideal candidates for care
How a staff-driven, technology-forward knee program protects the doctor’s energy while adding a strong revenue stream

If you’ve optimized spinal decompression and want to add another high-impact, high-demand niche without complicating your practice, this episode lays out exactly why knee care deserves serious consideration in 2026.

🎧 Tune in to learn how a dedicated knee program can help patients avoid surgery, restore activity, and create a simpler, scalable growth path for your practice.