Podcast
The Private Practice Success Podcast
Hosted by Gerda Muller · EN
Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.
34episodes
Episodes
Newest firstAll episodes
60. Salutogenesis: In Treatment & In Business
Jan 2500:48:52Tap to summarizeIn Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base. Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms' and how aiming for true wellbeing creates better outcomes, stronger retention, and a more sustainable, fulfilling business. In this Episode, you will learn (among others):How applying this framework can reduce clinician burnout, improve client retention, and make your business more sustainable.How to prevent 'flight to health' (when clients exit therapy too soon) and instead facilitate lasting change, not just symptom relief.The untapped opportunity in prevention and how to ethically expand your impact (and your market) beyond those in crisis.Who This Episode Is For:Clinicians and practice owners who want to do more than just treat symptoms and are ready to lead clients (and themselves) toward real, sustainable wellbeing.Allied health professionals interested in prevention, positive psychology, and building a business that stands out for all the right reasons.Practice owners who want a new lens for growth, sustainability, and personal fulfilment.Tune in for a thought-provoking, hope-filled conversation that will challenge the way you think about therapy, business, and your own potential and help you build a practice you can’t stop smiling about :)FREE LIVE Webinar: The Private Practice Business AssessmentFor more details or to register CLICK HERE. Want more info on The Ultimate Admin Training Course?You can find the complete course outline including how to register HERE. Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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59. Delivering a 10/10 Client Session
Jan 1800:47:33Tap to summarizeIn Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time.This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently. In a market where competition is increasing and tech and AI are becoming more common, the quality of the human experience that gets delivered in-session is becoming one of the biggest differentiators your practice will have.In this Episode, you will learn (among others):How to deliver a 10/10 client session as seen through the lens of the client, the clinician and the business.What it really means for a client to feel seen and heard.The behind-the-scenes compliance pieces that must happen for a session to truly be 10/10.The simple confirmation habit that protects retention and reduce cancellations, without feeling salesy or pushy.Who This Episode Is For:Solo and group practice owners who want to lift client experience, engagement and retention.Clinicians who care deeply about doing great work and want a practical framework to measure it.Practice owners who want their team delivering consistent, high-quality sessions, beyond just ‘good enough’.Tune in for a practical, values-based conversation that will help you deliver better sessions, strengthen your brand, and build a practice you can’t stop smiling about.Want more info on The Ultimate Admin Training Course?Email Gerda at gerdam@private-practice-success.com and she’ll send you all the details. Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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58. Busting the 10 Biggest Myths about Group Private Practice - PART 2
Jan 1400:36:27Tap to summarizeIn Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice.If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works.Gerda unpacks the beliefs that keep capable clinicians playing small, choosing “safe” options that quietly cap their growth, and hesitating because of fear, imposter syndrome, or the judgment of others. And she replaces those myths with what she knows to be true from years of running two group practices and mentoring hundreds of group practice owners.In this Episode, you will learn (among others):The belief that keeps smart clinicians “waiting until they’re ready” and what actually creates readiness.The popular model choice that feels safer at the start but which can quietly limit stability and growth later.Why “staff drama” isn’t usually about staff and what changes when leadership gets clearer and more consistent.The personality story that stops a lot of capable owners before they even start (even though it’s not a real barrier).The unspoken judgment that makes people shrink their vision and how to lead anyway, without apologising.Who This Episode Is For:Clinicians thinking about starting a group practice but are feeling held back by self-doubt or fear.Group practice owners who want to grow sustainably, but feel stuck in comfort-based decisions.Tune in for an honest, empowering conversation that will challenge outdated beliefs and help you step into the next level of leadership so you can build a practice you can’t stop smiling about.Want more info on The Ultimate Admin Training Course?Email Gerda at gerdam@private-practice-success.com and she’ll send you all the details. Connect with Private Practice Success & Gerda here:Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.
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57. Busting the 10 Biggest Myths about Group Private Practice - PART 1
Jan 1100:51:58Tap to summarizeIn Episode 57, Gerda busts the first 5 of the 10 Biggest Myths about Group Private Practice.Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout.If you’ve ever considered building a group practice (or you’re already in one and quietly thinking, what the hell have I done?) then this episode will help you separate myth from reality. Gerda shares what she knows to be true after running her own two group practices and mentoring hundreds of group practice owners over the past decade.In this Episode, you will learn (among others):The myth about practice owners and money that keeps the industry divided and what’s actually going on behind the scenes.The common contracting myth that creates resentment and the mindset antidote to fix it.The belief about risk that keeps practices small and owners stressed.The story owners tell themselves about burnout and why it’s not inevitable.The fear of losing control and what control actually becomes as you grow.Who This Episode Is For:Clinicians thinking about starting or joining a group private practice and wanting the truth (not the rumours).Group practice owners who feel stuck, overwhelmed, or like they’re constantly on the brink of burnout.Practice owners who want to grow sustainably, without losing quality, control, or their wellbeing.Tune in for an honest, no-fluff conversation that will challenge what you’ve been told and help you build a group practice you can’t stop smiling about.Want Gerda's Help with your Business?Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. Here to help you build a practice you can't stop smiling about :)Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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10: 7 Pitfalls of Growing to Fast
Dec 25, 202400:38:49Tap to summarizeSend us a textIs your private practice experiencing rapid growth? While expansion can be exhilarating, it comes with its own set of challenges. In this episode, Gerda Muller explores the seven pitfalls of growing too fast and shares her personal experiences to help you navigate these challenges effectively.What You'll Learn:The 7 common pitfalls that accompany rapid business growth in private practice.How leadership and team exhaustion can impact your practice.The importance of maintaining strong hiring practices and cash flow management.Strategies to avoid over-capitalization and missed opportunities.The critical role of robust systems and processes in sustaining growth.Who This Episode Is For:Private practice owners experiencing or anticipating rapid growth.Allied health professionals looking to expand their practices sustainably.Business owners seeking to build a resilient and profitable practice.Join Gerda as she shares insights and strategies to help you grow your practice without falling into common traps. Whether you're just starting out or managing a growing team, this episode provides valuable guidance to ensure your practice thrives in the long run.Have you Registered for the 2025 Blueprint Planning Session?If not, jump on over to https://bit.ly/BluePrint2025 and book your spot. The planning is happening on Friday, 10 January 2025.Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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9: Dealing with the Stress of Running a Business
Dec 22, 202400:29:25Tap to summarizeSend us a textJoin Gerda as she shares her personal experiences and insights on dealing with the stress of private practice. Discover how to build resilience and create a support system that empowers you to thrive in your role as a practice owner. Whether you're a solo practitioner or managing a team, this episode provides valuable guidance to help you navigate the complexities of business ownership with confidence.What You'll Learn:Common stressors in private practice and how to manage them.Strategies for maintaining emotional regulation amidst business challenges.How to build a support system for sustained success and well-being as a business owner.Who This Episode Is For:Private practice owners feeling overwhelmed by daily challenges.Allied health professionals seeking strategies to manage business stress.Business owners aiming to improve their emotional regulation and decision-making skills.Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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8: The Down-Fall of Private Practice
Dec 18, 202400:24:25Tap to summarizeSend us a textWith industry voices forecasting a shift in practice sustainability, Gerda explores the challenges and opportunities that lie ahead.Importantly, she discusses how to adapt and innovate to ensure your practice not only survives but thrives in a changing landscape. Whether you're a solo practitioner or managing a group practice, this episode offers valuable insights to help you stay ahead of the curve.What You'll Learn:The current predictions about the future of private practice and their implications.How practice size may influence long-term sustainability and success.The importance of innovation and adaptation in maintaining a thriving practice.Strategies for avoiding the pitfalls of complacency and embracing change.Who This Episode Is For:Private practice owners seeking to future-proof their practices.Allied health professionals concerned about industry predictions.Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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7: Should you Out-Source your Social Media Marketing?
Dec 15, 202400:24:17Tap to summarizeSend us a textAre you overwhelmed by the demands of social media marketing for your practice? In this insightful episode, Gerda explores the pros and cons of outsourcing your social media marketing. Discover whether handing over this responsibility could be the right move for your practice, or if keeping it in-house might serve you better.What You'll Learn:Common pain points that lead practice owners to consider outsourcing.The essential purposes of social media marketing for private practices.How to determine if outsourcing is the right choice for your business.Key elements needed for successful social media management, whether in-house or outsourced.Who This Episode Is For:Practice owners considering outsourcing their social media marketing.Allied health professionals looking to improve their social media presence.Business owners seeking clarity on the role of social media in their marketing strategy.Join Gerda as she breaks down the decision-making process for outsourcing social media marketing. Learn how to effectively manage your practice's online presence, ensuring it aligns with your brand and supports your business goals. Whether you're contemplating outsourcing or refining your in-house strategy, this episode offers valuable insights to guide your decision.Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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6: Know your Place in the System
Dec 11, 202400:19:23Tap to summarizeSend us a textJoin Gerda as she shares her insights on the unique role of private practice in the mental health system. Learn how to navigate the challenges of systemic gaps while maintaining your focus and profitability. Reflect on your place in the system and empower your practice to thrive in its distinct role.In this Episode, you'll learn (amongst others):The distinct roles of the public, NGO, and private sectors in allied health.How to navigate the pressures of filling systemic gaps without overextending yourself.The importance of maintaining clear boundaries to prevent burnout.Why charging fair prices and operating profitably are responsibilities, not options.How to impact system accountability and improvement for the benefit of the industry and the community it serves.Who This Episode Is For:Private practice owners feeling overwhelmed by systemic gaps.Allied health professionals navigating their role in the broader system.Business owners seeking to balance innovation with sustainability.Healthcare entrepreneurs aiming to build and scale profitable businesses.Listen now to enjoy this thought-provoking episode, where Gerda explores the critical role of private practice within the broader allied and mental health system. This episode emphasises the importance of knowing the role and responsibilities of private practice business in the fight to prevent the burnout of clinical team whilst ensuring long-term sustainability in service provision.Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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5: When The Phone Stops Ringing...
Dec 8, 202400:28:23Tap to summarizeSend us a textJoin Gerda as she shares actionable strategies to revitalise your practice's client inquiries. As economic shifts and increased competition impact the allied health sector, it's crucial to adapt and implement effective strategies to keep your practice thriving. This includes learning how to leverage timely reporting, referrer relationships, and targeted marketing to ensure that your phone keeps ringing and your practice stays busy. In this Episode, you'll learn (amongst others):How economic and market changes has impacted your client inquiries.How timely communication with referrers can position your practice as a preferred provider.How building and maintaining relationships with referrers are essential for sustained client flow.The importance of crafting an effective marketing message that resonates with potential clients.Special Bonus:If you are keen to learn more about Gerda's highly effective client generating marketing strategies, then be sure to check out her in-depth training called "The Fully Booked Practice Diary" which she is making available for FREE to you as a listener of Episode 5. You can get that HERE.Who This Episode Is For:Practitioners experiencing a decline in client inquiries.Practice Owners looking to improve client acquisition, strengthen referral networks and refining their marketing strategies.Connect with Private Practice Success & Gerda here: Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.
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