Podcast
The Product Boss with Jacqueline Snyder
Hosted by Jacqueline Snyder · EN
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
132episodes
Episodes
Newest firstAll episodes
768. The Sales Channel Strategy That Protects Your Product Business
2d ago00:28:34Summary readyWhat happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying too heavily on Amazon, Etsy, or any other third-party platform can leave you vulnerable, why healthy profit margins give you more room to navigate changes you can't control, and why I've been teaching multiple sales channels since the beginning of The Product Boss. Tune in to learn how to diversify your sales channels, build your own email list and website, and create a product business that can keep growing even when the platforms around you change.In This Episode, You’ll Learn:00:00 What happens when 400+ Amazon bestsellers push back against the platform?02:15 Why building your business on someone else's platform comes with risk.03:30 How healthy profit margins give you more flexibility when the rules change.05:15 What Amazon’s advertising business means for sellers dealing with rising fees.08:45 Why your business shouldn’t depend too heavily on one sales channel.10:00 How to build a brand that can move when a sales channel changes.11:45 How much of your business is built on rented land?14:30 Ways to start growing your email list across different sales channels.16:00 What happens when you have an email list but never use it?17:45 The numbers to look at when evaluating your sales channel profitability.20:30 How much of your revenue should come from a single sales channel.22:00 The 2 assets every product business should keep building.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary767. How to Build a Product Business That Gives You Your Freedom Back
1w ago00:14:29Summary readyIs your product business giving you the freedom you dreamed of, or does it feel like you're working harder than ever? In this Dear Jacq episode, I share why so many product business owners reach a point where their business depends on them for everything. I break down the leadership shift that helped me stop treating my business like a job I owned, why chasing balance isn't the answer, and the exercise that can help you start creating more space for the life you built your business for. Tune in to discover how to build a business that gives you the freedom you wanted from the very beginning.In This Episode, You’ll Learn:00:00 What happens when the business you built for freedom no longer feels freeing?03:00 Why doing more doesn't give you more control over your business.05:45 The Blend framework that helps you make room for business and life.07:00 5 questions to help you see what your business has been costing you personally.09:00 The lesson from a $5 million business owner who finally took a real vacation.10:15 3 reminders to help you lead your business instead of letting it lead you.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary766. Why Business Success Won’t Make You Feel Like You’re Enough
2w ago00:21:00Summary readyAre you building a successful product business but still feeling like you have something to prove? In this episode, I talk about the “not enoughness” wound and why more revenue, bigger opportunities, and business success won’t automatically make that feeling disappear. I share how this belief can show up in your pricing, your profit margins, the opportunities you avoid, and even the constant pressure to create more products. Tune in to find out where you’re still trying to prove you’re enough and how to stop letting that belief make decisions about your pricing, your opportunities, and the future of your business.In This Episode, You’ll Learn:00:00 Why success doesn’t always stop you from feeling like a fraud.03:15 Why more revenue or recognition won’t make you feel like you’re enough.05:30 How not feeling “enough” can lead to chronic underpricing.07:30 Are you over-delivering at the expense of your profit?08:30 Is feeling “not ready” keeping you from bigger opportunities?09:15 Why do you keep adding new products instead of selling what already works?11:30 The 3 shifts that can help you start breaking through “not enoughness.”13:45 How to use the Performance Audit to separate strategy from proving yourself.15:00 The one thing to stop and one thing to start in your business this week.16:00 Why inner work and business strategy need to happen together.Resources + LinksFREE Weekly Training: Learn How to Build a Million-Dollar Product Business Without Becoming the Bottleneck - Grab Your Seat HEREReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary765. How to Overcome Fear of Success in Your Product Business
3w ago00:13:24Summary readyCould the biggest obstacle to your next level be the version of yourself you're holding onto? In this episode, I answer a question that many entrepreneurs think but rarely say out loud... what if you're actually afraid of succeeding? I talk about why this fear is more common than you think, how it creates invisible ceilings in your business, and share a mindset exercise to help you become the CEO your growing business needs. Tune in to start becoming the version of yourself your next level is waiting for.In This Episode, You’ll Learn:00:00 What if you're not afraid of failure… but success?02:30 Why fear of success is more common than most entrepreneurs realize.03:30 How success changes your identity, responsibilities, and role as CEO.04:45 What's the difference between being capable of more and being willing to hold more?06:15 The "Bigger You Inventory" exercise for your next level.07:45 The breakthrough that helped one founder grow to a $2 million business.09:45 3 shifts in thinking to help you move beyond fear of success.10:30 This week's challenge to step into your next-level self.Resources + LinksDM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode!Register for the FREE Live Workshop: Discover How to Scale Your Product Business to $1M HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary764. How to Pay Yourself Consistently From Your Product Business
Jul 1600:11:58Summary readyDo you ever wonder why your business is thriving on paper, yet you still can't pocket a consistent paycheck? In this episode, I answer a question from a product business owner facing this exact dilemma, even though the numbers show her business is profitable. I share why profit and cash flow tell two very different stories, the money habits that keep founders feeling stuck, and the weekly financial check-in that can change how you lead your business. Tune in to learn how paying closer attention to your cash can help you build a stronger, healthier, and more sustainable business.In This Episode, You’ll Learn:00:00 Why a profitable business can still leave you without a consistent paycheck.02:15 Why profit and cash flow are two very different numbers.03:45 What's really keeping many founders disconnected from their finances?05:30 The 3 financial numbers you should review every week.06:45 How one weekly habit helped improve a business owner's cash flow.08:00 Lessons every product business owner should remember about money.08:45 The one financial habit I want you to start this week.Resources + LinksDM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode!Register for the FREE Live Workshop (Every Monday | Next Session: July 6): Discover How to Scale Your Product Business to $1M HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary763. The 4-Step Q4 Planning Framework for Product Businesses
Jul 900:15:11Summary readyDo you wait until fall to think about Black Friday and the holiday season? In this episode, I share why the most successful product-based businesses don't wait until fall to prepare for Q4. Instead, they use the slower summer months to build the inventory, marketing, operations, and team they'll need when holiday demand arrives. I break down my 4-part planning framework. I teach my clients so you can avoid last minute chaos, maximize holiday sales, and head into Q4 with confidence. Get ready to build your strongest holiday season before it even starts.In This Episode, You’ll Learn:00:00 Why Q4 success is determined long before October arrives.03:15 The 4-step framework to prepare your business for Q4.05:00 How to prepare your holiday marketing before the busy season begins.06:45 Why your fulfillment systems need to be ready before September.07:45 When should you hire and train seasonal support?09:15 How one founder transformed her holiday sales by planning ahead.11:45 What should you prioritize this week to get ahead for Q4?Resources + LinksDM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary762. Sales DON’T Have to Slow Down In The Summer. Here’s The Playbook
Jul 200:17:52Summary readyAre slower sales making you question everything you've built? In this episode, I talk about why June and July are some of the toughest months for product-based businesses and why that doesn't mean your business is broken. I share the buying patterns behind seasonal slowdowns, why successful brands create demand instead of waiting for customers to start shopping again, and the strategies you can use to create momentum even during quieter months. Get ready to stop reacting to slow seasons and start using them to build a stronger, more profitable business.In This Episode, You’ll Learn:00:00 Why are your product sales slowing down this summer? 02:30 The "J-month" pattern every product business owner should understand.05:45 What Amazon Prime Day teaches you about creating demand during slow seasons.08:00 How can a Christmas in July promotion boost summer sales?09:45 Why bundles often outperform discounts alone. 11:00 Ways to reconnect with past customers and generate new sales.13:15 Why slow months are the best time to prepare for a successful Q4.14:45 Which strategy should you implement before Monday?Resources + LinksDM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode!Register for the FREE Live Workshop on July 7: Discover How to Scale Your Product Business to $1M HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary761. The Hidden Belief Keeping Your Product‑Based Business from Scaling
Jun 2500:15:23Summary readyAre you the person your business relies on for everything? In this episode, I answer a question from a founder who feels like her business only works because she’s constantly holding it together. I share why hustle, control, and doing everything yourself can keep your business stuck, even when revenue is growing. I also break down how to identify where you're still operating like the founder of a smaller business and what needs to change if you want to build a company that can thrive without your constant involvement. Get ready to trust your team and create more space for sustainable growth.In This Episode, You’ll Learn:00:00 Why business growth can sometimes feel more exhausting than rewarding.02:45 The moment successful founders outgrow their old way of operating.03:45 What beliefs are keeping you stuck as the bottleneck?06:45 The audit that shows what you should (and shouldn’t) be doing.07:45 Which tasks are taking up time that should no longer be yours?09:15 The shift that helped a multi-million-dollar founder step away.11:00 How to recognize when your business has outgrown your current leadership style.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary760. How Do I Make $10k Without Launching Something New
Jun 1800:12:08Summary readyDo you immediately start thinking about a new product every time you want more sales? In this episode, I share where I would look first if I needed to make an extra $10,000 in my product business without creating anything new. I break down the 7 places where product-based business owners commonly leave money on the table and explain why growth is often about activating what's already working instead of constantly chasing the next thing. Tune in to learn how to generate more revenue by making the most of what you already have.In This Episode, You’ll Learn:00:00 What’s the biggest mistake founders make when revenue feels tight?04:45 The 7 places to look for untapped revenue.05:45 The opportunity many founders miss with wholesale buyers.06:15 Can maximizing your best-sellers and tweaking your pricing increase revenue without increasing sales?08:00 The 3 lessons every product business owner should remember.08:30 The one action step I want you to take this week.Resources + LinksDM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode!Register for the FREE Live Workshop on June 22: Discover How to Scale Your Product Business to $1M Without It Breaking, Stalling, or Running You Into the Ground HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Summary759. How to Get Your Product Brand Found by AI with Gloria Chou
Jun 1100:31:42Summary readyAre you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from.In This Episode, You’ll Learn:00:00 Why AI is changing the way customers discover products.03:45 How is AI influencing purchasing decisions today?05:15 How PR creates the trust signals AI looks for.08:30 How can small brands compete with larger companies?10:00 The PR strategy that helps brands get discovered.12:00 How can Perplexity help you find media-worthy angles?15:30 5 ways product business owners can use AI for PR.17:45 How competitor research can strengthen your marketing strategy.19:15 How media coverage successfully improves AI discoverability.24:15 How PR helps reduce reliance on platforms you don't own.25:30 The first AI prompt Gloria recommends trying today.28:30 How to start building AI visibility for your brand right now.Resources + LinksListen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGloria Chou: @gloriachoupr
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