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Scott Galloway
Welcome to Office Hours with Prop G. This is the part of the show where we answer your questions about business, big tech, entrepreneurship and whatever else is on your mind. If you'd like to submit a question for next time, you can send a voice recording to office hours@provgmedia.com again that's officehoursovgmedia.com or post your question on the ScottGalloway subreddit and we just might feature it in our next episode.
Caller Ty
Question number 1 hi, my name is Ty. I live in the Boston area. Longtime listener, first time caller here. Your career advice video actually led me to move to Boston four years later. I have a great relationship and a financially rewarding start to my career, so I feel like I owe Profge a significant debt. Thank you. My question focuses on finding top tier talent. I currently work at a business and on a team that sources almost exclusively Ivy League talent. I'm the lone exception, but I did have to get an engineering degree and go to grad school to break through. I'm trying to think about how we can build a richer set of perspectives on our strategic planning team because I've noticed that There are some common ways we look at business challenges and consumers. As a group of people from only Ivy League backgrounds, I think we're losing sight of what the true consumer may actually be experiencing in some ways, especially as we're trying to target premium price tiers with our business and a younger consumer demographic that can't realistically support that spending. How have you gone about finding top talent outside of Ivy Leagues when there's no brand name to give you a heuristic?
Scott Galloway
Thanks for the question. So I started a strategy firm my second year of business school and it created grew fast and we needed to hire people fast. And I was very fond of big brand names, specifically branded elite universities. Right. I was really excited to hire someone from Stanford or MIT or Harvard or Berkeley or what have you. And generally speaking, what you find with small firms is that, and this has probably changed a little bit, but the best people at Harvard, MIT and Stanford are going to work for hedge funds, tech companies that are scaling. They weren't going to work for small companies like mine. And the ones I was able to attract, generally speaking, were the B players from those schools. And the B player from Harvard is just a B player. And we have a tendency to fetishize these universities and think that everybody there is amazing. The Ivy League generally attracts two cohorts, freakishly remarkable kids and the children of rich people. And disproportionately, increasingly more the latter than the former. The former is used as Vaseline to smear over the lens of income inequality and the fact that we're letting in, you know, that the kids from the top 1% income earning households are 77 times more likely to get into an elite university. This is what you do as a small firm. One, there's a recognition in their studies that the top 10% at any university are pretty similar. So your job is to find a local university where you have connections and identify the top 10%. The top 10% at CUNY Buffalo are as good as the top 10% at an MIT or a Boston College or what have you. Now, having said that, the elite schools, generally speaking, the median is a little bit better. There is a value, there is a selection process where they get to populate their student body with just incredibly impressive kids in addition to the rich kids. And to be fair, most of the rich kids are at a certain level to get into most universities, unless you're really, really rich. But your job is to identify the top 10% at a local university as a small firm. And then the secret weapon in hiring is the following Reference Hiring the first thing I do when someone is good is I sit them down and I offer them a bonus and really incent them and ask them to identify amongst their friends and their classmates, a group of of really smart together people. You can identify two or three really solid men and women that you know who are just incredibly smart, incredibly good at what they do. I almost am entirely now Reference Hiring and that is if someone I always use the example of Ed Ellison, who's my co host on property markets, a woman named Joanna Coles called me and said I have someone you have to hire. And I said for what role? And she said it doesn't matter, that's my British accent. And so I will hire someone on the spot that someone I trust says I must hire because I get fooled in interviewing. I think recruiting is a difficult process to try and find the smartest people. I get fooled all the time. So in terms of finding top talent, don't fetishize the Ivy League. Find the Try to find the top 10% at a local college that has some connection to your company or to staying in the region. But more than anything, good people can help you find other good people. Reference hiring question number two comes from Reddit zesty POV2 says hey Scott, recently heard a Compounders podcast claiming that young people who can't afford a home will actually be better off in the long run because they're buying stocks instead of paying off a 30 year mortgage. Does this make sense to you? Would love to hear your take on the theory. So just some data. According to Zillow, the median U.S. home sale price has risen 53% over the last six years, while borrowing costs have more and doubled over the same period. More than half of US homes lost value last year, the highest share since 2012. JP Morgan Global Research projects US home prices remaining flat in 2026, with slight improvement in demand, likely offsetting any increased supply. Fixed mortgage rates are projected to remain above 6% and the Fed or if the Fed begins easing, which I don't see, adjustable rate mortgages could fall, but I don't think it's going to happen anyways based on the latest the latest inflation report. So what's the case against homeownership? According to a January Lending Tree analysis, renting is now cheaper than owning in every large metro area in the U.S. and again, it's situational. But most U.S. cities, when you do the math, and that is what you could buy the place for versus what it cost to rent, you're better off Renting and essentially you look at the yield. If something costs $100,000 to buy or 200,000 is more realistic, that's not even realistic and it costs $1,000 a month. That's 12,000 into 200. What is that about a 6% yield? There's a number where if it's above or below, you want to rent versus buy and I would look at that. Homeownership forces households to concentrate their wealth in a single illiquid leveraged asset in one geographic market, leaving them with less capital for diversified financial assets, including equities, which have historically produced higher risk adjusted returns in housing over long periods. Now why might homeownership be worth it over the long time? Paying a mortgage is non negotiable and equity accumulates over time. And research from the Journal of Economic Perspectives found that over the long haul owning has been financially superior to renting for most households. According to the Fed's 2022 Survey of Consumer Finances, among households age 55 to 64, homeowners have significantly higher net worth than non homeowners in the same age range. A product of decades of forced savings and leverage. So okay, what to do? I think you look at the ratios of that yield of the cost of rent to buy in your area and if it seems, I just think it makes. Unless you have a lot of money, I don't think it makes sense to buy right now in New York or LA or San Francisco. I just think you're better off renting and that's probably true of most metros. Having said that, if you can get in at what isn't an outrageous multiple or ideally an attract. I bet the ratio in St. Louis or El Paso is pretty good right now. Or Las Vegas. I think they're struggling right now. Is that true? Anyways, I would buy and I would err on the side of buying.
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Why?
Scott Galloway
It's forced savings. One of the keys to building wealth is that money isn't in your hands and it's almost like forced savings. Automatic deposit into ETFs or your company's equity, whatever it might be. And the thing about once you commit to a home is that you make that payment. Now granted you don't want to be house poor and get over levered and not be able to enjoy your life cause you're making a housing payment. But a bunch of the ancillary benefits of housing help you accrete wealth. One, it's a forced savings plan. Two, it lends itself towards mating and pairing and marrying and those things tend to be good for building economic power. So generally speaking I'm in favor of homeownership. I think the psychic benefits are real. It's more fun to fix over up a home you own, but you absolutely want to do the math initially. And if you're struggling to make that mortgage payment and you're going to put everything you have into it and you're in in a market that's frothy and it's a yield of 2% in other words, it's 50 times the annual rent to to to buy the place, then I would think about renting for a while. And so I think one okay, one do the math. Find out if it's if it's at a cyclical high or if the yield if just renting just makes a lot more choice, a lot more sense. But when you get close to it making some sort of financial sense, opt on the side of buying it's good psychic return. It's forced savings, it builds equity quietly and it has the ancillary benefit of establishing what I think are good relationships. It ends up that an increase in housing prices is a form of birth control, that for every 10% housing prices have gone up, birth rates have gone down 1%. I find it tremendously rewarding to own a home. So there is some psychic benefit there. Anyways, thanks for the question. We'll be right back after a quick break.
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Scott Galloway
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Welcome back.
Scott Galloway
Question number three comes from Jamie who emailed us. Hey Prof. G. I'm about to start my PhD at Stanford in a STEM field. I love the idea of running a small to mid sized firm that conducts its own research and builds great products from it. I got into research because I love learning, but there are times when I need to make decisions from highly incomplete information. This worries me a lot, especially when I'm working under the watch of experts. How do you learn to act as such decisively before you feel fully qualified? Especially when surrounded by people who know more than you do? Well, I think you answered your own question. I don't think you need to. I think you provide your opinion. The wisdom of crowds is staggering. A huge mistake I made at your age was believing that leadership and masculinity was to do a quick assessment of the landscape and then make a decision. And that the right thing was to talk everyone into my decision as Opposed to the right thing being to get to the right conclusion or decision, even if it meant acknowledging I was wrong. So if you're blessed in academia, the whole basis of peer reviewed research, which is incredibly powerful, is that a bunch of other smart people start poking holes in it. But I think what you want to do is show up with data driven research and opinions, not be emotional about it, be willing to accept feedback, be willing to say when you're wrong. But if you're surrounded by super smart people, as you will be pursuing a PhD at Stanford, Jesus Christ, you should be giving me advice. I think you take advantage of that peer network and even if you're thinking about starting a business, roll over to the business school or talk to some alumni and get their advice. I have totally gone 180 on this. Whereas I used to think leadership was making decisions in absence of information, I now don't make any decision without calling several people and asking their advice. And if you're blessed with the incredible brain power and judgment and research of being, you know, of your colleagues at Stanford, pursuing a similar field and access to people from different fields at Stanford, I think, I think the problem is in knowing when to decide. The problem is deciding too quickly. At some point you have to provide your view and make a decision. Okay, I get it. But you would be cheating yourself if you didn't take advantage of the environment you're in and your colleagues and ask them just a lot of questions and listen and then make your own decisions. But in terms of decisions around research, obviously you have to put forward your opinion and then maybe defer to the experts. But gosh brother, it's good to be you pursuing your PhD at Stanford. Jesus Christ. Well done. That's all for this episode. If you'd like to submit a question, please email a voice recording to officehoursoproptomedia.com Again, that's officehoursofproptomedia.com or if you prefer to ask on Reddit, just post your question on the Scott Galloway subreddit and we might feature it in an upcoming episode. This episode was produced by Jennifer Sanchez and Laura Gennar. Cammie Ric is our social producer, Brad Williams is our editor, and Drew Burrows is our Technical director. Thank you for listening to the Prophecy Pod from Prophecy Media.
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Scott Galloway
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Episode: Do Ivy League Degrees Actually Matter? Plus, When to Rent vs. Buy
Date: July 29, 2026
Host: Scott Galloway (Prof G)
Network: Vox Media Podcast Network
In this episode of The Prof G Pod, Scott Galloway tackles questions from listeners about the value of Ivy League degrees versus hiring for actual talent, the ongoing debate of renting vs. buying a home in the current real estate market, and how to act decisively with incomplete information—especially in high-pressure research and leadership contexts. With his usual candid, data-driven, and occasionally irreverent tone, Galloway offers actionable advice grounded in experience and research.
[01:38 - 08:45]
[06:12 - 11:29]
[14:15 – 16:35]
Prof G’s trademark blend of bluntness, research, and real-talking mentorship shines throughout this episode, delivering pragmatic answers to real-world dilemmas in career building, personal finance, and leadership.