Scott Galloway (41:26)
I'll flip this back to you, but when I was younger, when I was, you know, in my 20s, 30s, and even into my 40s, everything was about more. I wanted more money. No matter how much money, I want more money. Relevance. I want more relevance. No matter how fabulous my experiences are. The people I was hanging out. Could I hang out with more interesting people? Well, I'm in Saint Barts for New Year's. What about F1 for New? I just. More. I want fucking more. Just never quite sated. And the only time I have ever felt sated is when I'm with my boys and my partner, Beata, and we look at each other and we know we've done something right. And it's a hassle and it's the end of the night and the kids instinctively throw their legs over ours and we're all on the couch or. I know they're safe. I know they're protected. I know they're loved. I know they love me immensely. It's the only time I've ever had a moment where I thought, okay, I get it. I could go now. I Don't want to go now, but I get it, this is it, this is enough. Only time in my life where I've ever felt sated and what I would say to I didn't want to get married, I didn't want to have kids, I just didn't. I thought, you know, being single and alone in New York is an empty and meaningless experience. But as far as empty and meaningless experiences go is pretty damn good. And then I found someone who wanted to have kids and said, I'm not interested in a long term relationship with kids. I'm like, fine, we'll have kids. And now hands down, and all the research shows this, the happiest people are generally part of a family. And I think the part of masculinity is the greatest reward I feel is making them feel like they're noticed and they're loved. Being a provider for them, making them hopefully that they feel protected. But it is the most unexpected means of finding purpose and meaning in my life and the most wonderful thing. It's not even making money that's great. It's making it with people, it's making it with a team. When I met my wife, I had no money, she had no money. We built a great life together. We had no kids. We have these two boys who get less awful every day. But doing that with someone else when you don't. When my mom passed away, one of the hardest things about that was every time something good happened to me, I would call my mom. I got my first bonus from Morgan Stanley. Call my mom. And you know, your mom can just wax on and she just loves hearing about great things. I met a woman at a coffee line and I got her number. Well, good for you. That's so wonderful. You're so handsome. It's no surprise, you know, and for a good five, 10 years, every time something good happened to me, it was as if it didn't happen. Because without calling my mom, it wasn't cemented, it was like it just didn't happen. And so now with a wife and kids, it's like good things happen again. Like we are building something together. And hands down, the most rewarding thing in my life and if I could have any sort of public policy. In sum, we need to put more money into the pockets of young people such that they can afford to mate and build loving, secure families. 60% of 30 year olds used to have at least one child 40 years ago. Now it's 27%. And it's not some cool anti kid thing. Oh, they're worried about the climate, they can't afford to. And also when you have a lot of young men who aren't economically viable, we don't like to have an honest conversation about mating. Men mate socioeconomically, horizontally and down. Women horizontally and up. Beyonce could work at McDonald's and marry Jay Z. The opposite is not true. 75%. It's the truth folks. 75% of women say economic viability is key to a mate. Only 25% of men. So when men are not doing well economically, we have an absence of mating. We have an absence of what is the opportunity to do the most rewarding thing in the world. And that is build a family where you get to that point of building something with someone else. And without those opportunities, you know, it's tough on women, but it is absolutely disastrous for men because without the guard, guard posts or the guideposts of a relationship, a man really comes off the tracks. So the question is, how do we figure out a way to lift up all young people which I think will disproportionately benefit men right now because they're kind of falling off of the tracks. And that is they don't have the money, the confidence or the skills to find a partner. And when I think about the most, it just makes me very upset and rattled to think that the most rewarding thing in my life is effectively off limits. Marriage is a new lux item. 4/5 of people in the top quintile of income earning households get married. Only one in five men in the lowest quintile ever have an opportunity to mate. And unfortunately that's more the average or more typical in history. Only 80% of women have reproduced in our species on the planet, only 40% of men. Because the natural state of kind of barbarism and a society just left where it doesn't redistribute money back to the middle class. The natural order is Porsche polygamy, where the few men who are anointed money or so talented or lucky, they get a lot of money, they have multiple mates and the majority of the lower 90 of men don't have any. And a society collapses on itself because those men get angry. And the most dangerous person in the world is a lonely, broke young man. If you look at the most unstable, violent societies in the world, they have a disproportionate number of young men without a lack, who have a lack of economic and a lack of romantic opportunities. And I think right now the reason why we have elected an insurrectionist president is because young Men are failing. And young people pivoted hardest from blue to red, 20 to 24. And the second group that pivoted hardest was 45 to 64 year old women. And my thesis is that's their mothers. Because if your son isn't doing well, you don't give a shit about territorial sovereignty in Ukraine or transgender rights. You just know your kid, your son, isn't doing well. So I think we have all sorts of reasons to make a huge investment in younger people. Not just men, all younger people. Right? The $40 billion a year tax credit for children gets stripped out of the infrastructure bill. The $120 billion cost of living adjustment for Social Security flies right through Congress. Old people have figured out a way to vote themselves more money. Our elected representatives are a cross between the golden girls and the land of the dead. And they keep transferring more money from young people to old people. A person under the age of 40 is 24% less wealthy than they were than a person that age 40 years ago. People our age are 72% wealthier than they were 40 years ago. What does that mean? It means young people are struggling. They're more anxious, they're more obese. And it is especially hard on young men because we don't like to talk about this, but when a young man has fewer opportunities to be a provider, he is harshly judged in society. Women are disproportionately and unfairly evaluated on their aesthetics. Men are unfairly and disproportionately evaluated on their economic viability. And we are producing way too many economically unviable men. It is bad for household formation. It robs young men of the greatest opportunity for happiness. To build something with someone else. And it makes a nation unstable and violent. We'll be right back.