Transcript
Scott Galloway (0:00)
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Jessica Tarlov (1:57)
Scott. Scott. Scott.
Scott Galloway (1:59)
Scott.
Jessica Tarlov (2:01)
Scott.
Scott Galloway (2:01)
Scott. Scott. Scott. Hello, I'm Greg Gutfeld.
Jessica Tarlov (2:07)
Welcome back.
Scott Galloway (2:08)
And this is the six Wrong show. Oh, my God, even I am blushing. That was good, right? That was wonderful. That was. The Dear Leader is back. Jesse. Folks, welcome to Raging Moderates.
Jessica Tarlov (2:19)
I'm Scott Galloway and I'm still Jessica Tarlov. You've had me the whole time, but now you have Scott back. It's Scott. Full September.
Scott Galloway (2:26)
That's right. Do you know so and there's actually a business learning in here because a bunch of people. I've done a bunch of speaking gigs because I'm still a total fucking whore when it comes to money. You know, August is supposed to be about reconnecting with my family. No, no, no, no, no, no. Connect the dots. The reason we're in fucking Nantucket is daddy takes every speaking gig. Anyway, so they asked me about managing your brand and I think one of the things that people don't appreciate in terms of it's got serious fast in terms of real brand equity. Hermes has three to four times the market capitalization of Nike. And it's based on one word and it's scarcity. They have created this illusion of scarcity. I bought someone a Birkin bag. Nicest gift I've ever purchased for anybody. Because she wouldn't stop talking about it. But anyways, when we went in, they did this big presentation. And at the end, she said. She looked around and she gave us the impression she genuinely liked us. She's like, if you want, I can put you on a list for the next bag. And I'm like, yes. I didn't even know what it was. She could have said, I'm putting you on a list. I don't know. Sell your kidney. I was there. And they have created this tangible illusion of scarcity that's also, quite frankly, the genius of Bitcoin because of this strategy where you have to throw numbers at a computational algorithm that gets harder and harder every time something is mined. They've created a tangible sense of scarcity. And one of the reasons I take August off is, one, I'm lazy. Two, I think it's important to create once you get to a certain level of awareness. And I'm everywhere all the time. But to go dark for a little while and create a sense of scarcity. Anyways, I don't know if it's working, but that's my theory. Jess, how was your August?
