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Scott Galloway
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Scott Galloway
Welcome to Office Hours with Prop G. This is the part of the show where we answer your questions about business, big tech, entrepreneurship, and whatever else is on your mind. If you'd like to submit a question for next time, you can send a voice recording to office hours of propagmedia.com Again, that's officehoursofprovgmedia.com or post your question on the Scott Galloway subreddit. And we just might feature in our next episode. Our first question comes from Rachel Si on LinkedIn. Rachel says, I'm an upcoming college graduate. What would you do differently when you first started your career? Any advice for navigating early career life? Huh? What your first job most likely will be is something you hate and that is young kind of. Or first time jobs are usually shitty jobs, usually doing all the work that people who have some power don't want to do. So if you find yourself, if you wake up and think, wow, I don't love this, that's probably where you should be. What do you want in your first job? You want a place where you're going to learn not only skills but Learn what you like and don't like. One of the biggest blessings I greatest things I got from Morgan Stanley was one in attention to detail. It was an incredibly abusive environment. And I don't, I mean, I quite frankly think that was good for me. It kind of toughened me up. A lot of guardrails, you had to show up in a tie. You had to be well prepared. I would read prospectuses backwards to try and find the difference. If I'd said base rental payments, apostrophe S or S apostrophe and then go back through the document. This was before AI and it was incredibly taxing and stressful. But I kind of needed a swift kick in the ass. And also the brand itself and the platform I think obviously helped me for the rest of my life and helped me get into business school. And I was around really talented people. So what do you want to do in your first job? You want to find a place where you can learn, ideally a good platform or brand. I think the office is a feature, not a bug. I would really, really advise against taking doing remote work when you're young, you need to find friends, mentors and mates. One in three relationships begins at work. And HR people hate that. But show me an HR person who's putting in all these strict policies around dating. I'll show you someone who, you know, found his wife at work. So get into the office, try and get to a good platform if you're working or try and go somewhere that'll let you run flat out. One of the things I did, and this sounds strange, and you couldn't do this now or they wouldn't let you. I wasn't as skilled as the other 87 analysts in the class of 89 at Morgan Stanley. They all went to Ivy Leagues. They were better educated than me. Not because UCLA wasn't a great education, but because I see above 2.27, I didn't really do much. So I thought, okay, what is my advantage? I don't have a girlfriend. I don't have dogs. I'm living at home. I didn't even have a lot of friends at that point because most of my friends had scattered. Every Tuesday morning I'd go in at 9am and I would stay till 6pm the following Wednesday because I wanted to send a signal that I was here to play. And unfortunately, Morgan Stanley was the kind of abusive behavior where they sort of rewarded that. I think they used to give us a clean white shirt the next morning. At the end of the year, they'd line up all the analysts and count how many white shirts or how many of them had pulled all nighters. But it was important for me. I was what I'll call, despite having shitty grades, I was physically strong. I rode cruise. So I felt like I knew how to push my limits. So what did I did that was smart? I got into a good platform, I worked my ass off, I was very focused on work. I took down the alcohol and the pot intake for a couple years and I just wanted to show that I was here to play. Because the sad truth of your career is that people say, oh, enjoy your 20s and have fun. Anyone who tells you to do that is already fucking rich. Unfortunately, in a capitalist society, your 20s sort of dictate your trajectory into your 30s and 40s. And your ability to kind of get to the right positions in your 30s and 40s to really then aggregate influence and economic security are somewhat a function of the trajectory or the scale or the velocity you establish in your 20s. The metaphor I would use is a projectile or a rocket getting into space. And that is the majority of the fuel expectorated in a launch vehicle, whether it's a Falcon Heavy rocket or Saturn rockets or whatever. It's in the first few miles, the lower orbit is soupy. It is really hard to get traction right outta school. So you wanna burn a lot of fuel. What does that mean? You wanna work really fucking hard. You wanna try really hard. You wanna invest in relationships, be seen as a good ally, do shit work, have a great attitude, just be curious, you know, just try and be the most pleasant, hardworking version of yourself, if you will, right out of school. The other thing I would suggest is that you, you try and find mentors, ask people out for coffee, develop a kitchen cabinet of people who advise you. When you ask people for help and they say yes, they become emotionally invested in your success. The most loyal or patriotic Americans are veterans. Why? Because they've invested so much in America. And my first boss, this guy, Carter Cordner, I used to constantly be in his office asking for advice and he started taking me to UCLA basketball games and he took a shine to me. I think it may be one of the few reasons I wasn't fired. I was not very good at that job and. But he really liked me and was invested in my success. Wrote my letters to Rec and I really invested in the, in the relationship, if you will. So this is a time to work your ass off. Find a platform where ideally it's a good brand, where you're going to learn a lot Absolutely. Get into the office, try and invest in relationships, and also just realize it's a soupy atmosphere and you're going to burn a lot of fuel. You need to try really hard and work really hard, and also forgive yourself if you don't like what you're doing. That's a gift. I figured out almost right away I was not cut out to be an investment banker. And that's a gift, too, because I realized what I didn't want to do. But that's fine. Your 20s is for workshopping, not only finding what you like to do, but what you don't like to do. Now, having said that, give everything at least two or three years. Try really hard, show up, be on time. And the objective in your 20s is not to find your passion. It's to find something you could be good slash great at. And so every job you're in, think, okay, could I be in the top 10% of whatever it is I'm doing within, say, five years? And could I be in the top 1% in a decade? Because if you're in the top 10% of something, you're going to make a really good living at it. And if you're in the top 1%, you're going to get prestige, relevance, camaraderie. That will make you passionate about whatever that thing is. So that's my advice. But I think the key thing is invest a ton of relationships early, work hard, be nice, be supportive of your peers. I was too fucking competitive and too jealous of my peers. So immature. Should have invested more in their success and tried to establish stronger relationships. And also recognize if you don't love your job and it's hard, that's exactly where you should be. And, you know, realize that it's just as much about figuring out what you don't want to do as what you want to do. Oh, my God. That was a word salad. Thanks for the question. Question number two comes from poor me Ajarber on Reddit. Pour me a jarber, they ask. Hi, Scott. You've been one of the clearest voices calling out the damage social media platforms have done to society, especially young people. But I haven't heard the same level of criticism toward dating apps. It seems these platforms have had an equally corrosive impact on expectations of the opposite sex and how money and status get signaled through a scre. Think dating apps have been just as reckless in contributing to loneliness and social withdrawal. Should they be included in the same resist and unsubscribe category? And if not, why do they Get a pass. Super interesting question. All right, so just some data. About a third of us adults say they've used a dating app. Among young people, it's closer to half. Men significantly outnumber women. It's about 60%. By the way, the ultimate dating app where it flips is College at 60 40, female to male. Some data from our newsletter, no mercy, no malice, unhinged. The top 10% of men receive 60% of the likes. Women, it's 45%. So again, more of that portion. Polygamy. On the Internet, everyone has access to everyone, and the digitization of the market results in. I already said that. So part of the Resistance unsubscribe movement is sort of this Genghis and Khan. Is it Genghis and Khan or Genghis and Khan? But he basically went after. He would go after a single city, kill all the dudes, rape all the women, burn the place down, and then point to the next city and say, we're about to do the same thing here. Or you can just lay down your weapons and we're actually fairly decent people, join our army. There doesn't need to be any bloodshed. But you went after one city at a time. And what I'm actually thinking about with Resistance Unsubscribe is narrowing it down to a smaller number of targets, maybe even just one target in March. Kind of go Genghis on them, Go GK on them. Anyways, dating apps, yeah, I don't think they should be on Resistance and unsubscribe because they don't have a market cap big enough. But essentially, the digitization of any environment or any market creates a winner. Take most environment, you digitize retail. Then you end up with one company, Amazon, who, through great execution and access, cheap capital, gets 50% of all online commerce. Same thing's happened in dating, except more on the supply side. What do I mean by that? Essentially, when everyone has access to everyone and it becomes digitized, then everybody wants the same people, especially women who are more choosy. The basic anthropological incentives are the following. Men want to spread. Men have millions of sperm. Women have one egg. So men feel it's their job to spread their seed to the four corners of the earth. We're just much less choosy and quite frankly, hornier. Women are. Put up a much finer screen to pick the smartest, fastest, and strongest feed. That's why your kids will likely be smarter and taller than you. Now, how does millions of seed get through this much finer screen? Typically, it's been work Friends, religious institutions, school, where people meet. Those used to be the top places for people to connect. And one of the keys to those environments was that people had a chance. Specifically, men had a chance to demonstrate excellence. The difference was back in the olden days, until the dating app took over, men had venues to demonstrate excellence. Women say, well, I didn't like him at first, but I liked how kind he was to his parents. I liked his hands, I liked the way he danced. He had wonderful friends, he was really funny. They got a chance to demonstrate excellence over time. With dating apps, you don't really have a chance to demonstrate excellence. It's been distilled down to a small number of observable digital criteria. What's happened with dating apps is that the choosiness versus lack of choosiness has gone crazy. And the stat is, and I hate the incel movement that 80% of women want the same 20% of men. But there's some truth to the notion that most of the women will all be attracted to the same men. And unfortunately it's kind of a few basic things. It's sort of height and perceived resources. So I hate this term, but people use it 6ft 6 figures. When you see all these women being interviewed about dating, they say, well, at a minimum, six feet, six figures. Because six feet, if you will, or height is measurable. Height was an issue when I was younger and mating, but it wasn't the issue it is now. Online dating has taught taught people to think, okay, here's a distillable analytical, measurable metric. Height. And then your money, where you went to school, the watch that's accidentally the Rolex that actually slips into your profile where you live. But over time, men got to demonstrate excellence in person. Now those venues were demonstrating excellence. People aren't going to school as much remote work, they're not going to religious institutions. Men ages 20 to 30 are spending less out time outdoors than prison inmates. So the dating apps have really, what have they done? They have aggregated currency to the most attractive. And in sum, if you're a dude on a dating app, if you're in the top 10% of attractiveness, it's fucking disco, right? You can have a date every night, which unfortunately doesn't lead to good long term behavior or investing in long term relationships because you kind of think, why should I? And I think generally for women it's just shittier, a little bit shittier all around. And the bottom 90% of men end up just very discouraged and unfortunately start developing kind of misogynistic tendencies because they hold women accountable for their rejection or their lack of self esteem because they don't have a place to demonstrate excellence. And also, there's generally a rule of threes that I apply to some of the young men I coach. And that is if you want to be in the top 5% of men in terms of attractiveness, you need to do only three things, especially young men. Work out at least three times a week, work at least 30 hours a week outside of the home, and put yourself in the agency of strangers, in the company of doing something bigger than yourself at least three times a month. That puts you, no shit in the top 5%. And if you're in the top 5% long enough, you're gonna find a potential mate or really interesting friend. So what has online dating done? It has consolidated the market. It's been great for the top and it's been really harsh on the bottom 90. But I don't think in terms of resistant, unsubscribe. I wanna go after whatever it is. Is it flutter? No, that's a gaming1match.com. They're just not worth it. They're not worth as much. Me going after dating sites. I don't know, I think they're bigger, bigger game to go to, fell, if you will, or to go after. But the digitization of the dating market has become a winner. Take most attributes, similar to the way America is being run. And I think it has really been harmful to most young people who are very discouraged, especially the bottom 90 of men. But also it sort of leads men to give up on dating. Supposedly about 62% of men under the age of 30 aren't even trying to date. And I fucking hate the INCEL movement. You're not an incel, you're a V cell. You're voluntarily celibate. The majority of men through 99% of history have been involuntarily celibate. Yeah, you gotta level up. There's very few things men would rather be doing than having sex, okay? But you've gotta earn it. You gotta work out. You have to have a plan, you have to be nice, you have to persevere, you have to have resilience. Need to put on a fucking clean shirt, smell nice, groom, and then put yourself in the company of strangers where you can take risks and realize if someone's not interested in you and you're polite and excuse yourself, you're both going to be fine. Right? Instead they give up, start blaming immigrants for their economic problems, start blaming women for their romantic problems and they become, quote unquote, incels like it's a badge of honor. No, it's not, brother. No, it's not. The majority of us have been incels, but you know, we do. We fucking level up. And men in America today have more agency than men have had through 99% of history. Throughout history, 80% of women have reproduced and only 40% of men. The natural state of being in the mating market throughout history is portia polygamy. And that is a small number of men, through inheritance or exceptional talent, aggregate a lot of influence and power and have multiple sexual partners. And the bottom half of men have none. So what do we do to level up people? We need more third places. We need to put more money in the pockets of young people and also young people, especially men. Recognize the dating apps are not the dating world. And if you're not successful in dating apps, don't get too discouraged. Find real world places where you can meet people and demonstrate excellence and level up. You have more agency. Only 40% of men have reproduced through history. In America, it's 80% of women that hasn't changed, but it's 75% of men. So all you have to do if you're interested in having a family, which supposedly is the number one priority for men on the right, is be in the top three quarters. And you know how you end up in the lower quarter? You give up and you start resenting people for your fucking problems. No, boss, you're not involuntarily celibate. You're voluntarily celibate. Welcome to the fucking work week. Level up. Support for the show comes from LinkedIn. It's a shame when the best B2B marketing gets wasted on the wrong audience. Like imagine running an ad for cataract surgery on Saturday morning cartoons. Or running a promo for this show on a video about Roblox or something. No offense to our Gen Alpha listeners, but that would be a waste of anyone's ad budget. So when you want to reach the right professionals, you can use use LinkedIn ads. LinkedIn has grown to a network of over 1 billion professionals and 130 million decision makers according to their data. That's where it stands apart from other ad buys. You can target your buyers by job title, industry, company role, seniority, skills, company revenue, all so you can stop wasting budget on the wrong audience. That's why LinkedIn Ads boasts one of the highest B2B return on ad spend of all online ad networks. Seriously, all of them spend $250 on your first campaign on LinkedIn ads and get a free 250 credit for the next one. Just go to LinkedIn.com Scott that's LinkedIn.com Scott Terms and conditions apply.
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Scott Galloway
Support for the show comes from VCX, the public ticker for private tech for generations, American companies have moved the world forward through their ingenuity and determination. And for generations, everyday Americans could be part of that journey through perhaps the greatest innovation of all, the US Stock market. It didn't matter whether you were a factory worker in Detroit or a farmer in Omaha, anyone could own a piece of the great American companies. But now that's changed. Today, our most innovative companies are staying private rather than going public. The result is that everyday Americans are excluded from investing and getting left further behind, while a select few reap all the benefits. Until now. Introducing vcx, a public ticker for private tech. VCX by fundrise gives everyone the opportunity to invest in the next generation of innovation, including the companies leading the AI revolution, space exploration, defense tech and more. Visit getvcx.com for more info. That's getvcx.com carefully consider the investment material before investing, including objectives, discharges and expenses. This and other information can be found in the Fund's prospectus@getvcx.com this is a paid sponsorship. Welcome back on to our final question, which comes from Tate and Stormy on Instagram. How should I approach a business partner that I feel is taking on too many other projects? Have your experience this? I have always started businesses with partners. I travel a lot for business and inevitably, wherever I'm somewhere amazing, I'll be in Paris. I used to work with LVMH or advise them and Clarence and Chanel. Inevitably, if I'm alone, I end up getting upgraded to the Presidential suite with a view of the Eiffel Tower. And when I'm in a hotel alone in some amazing place, if I'm not with someone, it's like it didn't happen. And so building businesses with other people, it's just very rewarding. It's like building a life with someone else. It doesn't really happen. I remember from the age of 20 to 30. I just didn't have very many people in my life. And then when my mom died, I felt like when anything good happened to me, it didn't really happen because there was no one to celebrate it with. So I really enjoy building businesses with partners. Now what you need to do is just have very fluid, open, respectful communication. I've typically started businesses with people that, you know, I like or could be friends with, and I have started business with the friends because the first thing you have to bring to a partnership is generosity, because at some point you'll be adding more value than your partner or they'll be more. Adding value, adding more value than you. And if you're constantly measuring each other's contribution and arguing with each other, there's nothing that tears down a great small business like the partner's feuding. That is oftentimes that can just kill a business. So if your partner is working on too many things at once, what I would suggest is you're open and honest and say, look, in a small business, we need to be snipers. Here it's gotta be a sniper rifle, not a buckshot. It has to be, you know, the specific crowds out there. General. One of the key advantages of a small company is it can be so focused on such a small niche, you can just own it. You know, at L2, we were competing against McKinsey, and I'm not exaggerating, we were beating them because, like, we benchmark the digital footprint of prestige brands. That is just what we do. That's all we do. We don't do anything else. We're not going to do your supply chain. We're not going to do Gaddafi's PR. I mean, whatever else McKinsey does, we're not going to figure out the right shipping routes or ship. You should acquire a company. We're about. Okay, Vuitton. How does your Instagram and your mobile and your E Commerce measure up against Bottega Veneta or whoever they perceive as their competition? So focus is super important. And what I would suggest you have a conversation with your partners is just express your fears that we're spreading ourselves too thin. That as a small company, our advantage is focus. And if you guys continue to not get along, you may want to bring in a coach or even if you can. I always tried to assemble boards even when I didn't need them because I thought they were helpful, just to work through issues, get their advice or get for contacts. But you guys may want to enlist a coach or someone who you both like and trust to kind of mediate. I have a friend who has a sports league and his partner. They have built something amazing but quite frankly they don't get along. And by the way, I always get caught. I'm boasting now, but oftentimes I have found I go on boards. I get put on boards by a friend of mine who's a distressed credit investor who's this brilliant, hard charging guy and more often than not I end up being Switzerland or the buffer zone or the 55th parallel between him and the CEO. Usually some alpha male who thinks he's never wrong either. And within about three board meetings they're locking horns. So having someone that you guys can meet with regularly, maybe assembling a kitchen cabinet to say no, these two or three things are worth taking risks on your partner trust. Or they can say, yeah, this guy's right, you're spread too thin. You need to these all may be great opportunities, but maybe not great opportunities for you right now because you need to be focused. In sum, open, honest, generous dialogue. And two, if that's not working, bring in an outside party that you both respect and trust to discuss through these issues and help you make decisions. Thanks very much. That's all for this episode. If you'd like to submit a question, please email a voice recording to office hours of profitmedia.com that's officehoursofftymedia.com or if you prefer to ask on Reddit, just post your question on the Scott Galloway subreddit and we might feature it in an upcoming episode. This episode was produced by Jennifer Sanchez and Laura Geniere. Cami Rica is our social producer, Brad Williams is our editor, and Drew Burrows is our technical director. Thank you for listening to the Prophecy Pod from Prophecy Media.
In this Office Hours episode, Scott Galloway responds to listener questions covering three key areas: advice for upcoming graduates entering their careers, the societal consequences of dating apps, and strategies for handling conflict with business partners. Scott offers his signature blend of practical guidance, candor, and humor, drawing on personal experience and contemporary data to tackle challenges facing young professionals and entrepreneurs.
(Starts at 01:38)
First Jobs Often Suck, and That’s Normal:
Most people dislike their first jobs; these roles involve “doing all the work that people who have some power don't want to do.”
“If you find yourself, if you wake up and think, 'Wow, I don't love this,' that's probably where you should be.” (02:00)
Look for Learning and Strong Brands:
Early roles should prioritize learning (skills and what you like/dislike), and, if possible, joining a respected organization.
“One of the biggest things I got from Morgan Stanley was an attention to detail. It was an incredibly abusive environment... but it kind of toughened me up.” (02:24)
Work Hard, Show Up in Person:
Remote work is discouraged for young professionals; being present accelerates relationship-building and mentorship.
“The office is a feature, not a bug... You need to find friends, mentors, and mates.” (03:01) “One in three relationships begins at work. HR people hate that.” (03:12)
Sacrifice Early, Reap Later:
Career trajectories are shaped in your 20s; hard work and investing in relationships then sets up opportunities in your 30s and 40s.
“Anyone who tells you to enjoy your 20s and have fun... is already fucking rich.” (04:30)
Find Mentors & Build Your Network:
Actively seek advice and support from colleagues and bosses, making them emotionally invested in your success.
“When you ask people for help and they say yes, they become emotionally invested in your success.” (05:10)
Don’t Obsess Over Passion:
Aim to become excellent at something; passion often follows competence and achievement.
“The objective in your 20s is not to find your passion. It's to find something you could be good slash great at.” (07:22) “If you're in the top 10% of something, you're going to make a really good living at it. And if you're in the top 1%, you're going to get prestige, relevance, camaraderie.” (07:40)
Embrace Discomfort and Failure:
If you dislike your job, use that to clarify what’s not for you—valuable self-knowledge early on.
“It’s just as much about figuring out what you don’t want to do as what you want to do.” (08:03)
(Starts at 09:12)
Digitization Distills and Exacerbates Mating Markets:
Dating apps concentrate attention and success at the very top, mirroring ‘winner-take-most’ dynamics seen in tech and retail.
“When everyone has access to everyone... everybody wants the same people, especially women who are more choosy.” (09:59)
Imbalance in Attention & Outcomes:
The top 10% of men capture 60% of the likes, while most men struggle; this skews expectations and satisfaction for all.
“If you're a dude on a dating app, if you're in the top 10% of attractiveness, it's fucking disco... And the bottom 90% of men end up just very discouraged.” (12:40)
Loss of Context for Excellence:
Real-world cues and opportunities for genuine connection are lost; apps reduce mate selection to a few measurable (and often superficial) traits.
“With dating apps, you don't really have a chance to demonstrate excellence. It's been distilled down to a small number of observable digital criteria.” (11:30)
Rise of Loneliness and Involuntary Celibacy:
Young men, especially, are increasingly giving up on partnership, leading to toxic online movements and social withdrawal.
“Supposedly about 62% of men under the age of 30 aren't even trying to date. And I fucking hate the INCEL movement... You're not an incel, you're a V cell. You're voluntarily celibate.” (15:37)
Practical Advice for Young Men:
To stand out and find connection:
“That puts you, no shit, in the top 5%. And if you’re in the top 5% long enough, you’re gonna find a potential mate.” (13:26)
Real-World Spaces and Agency Are Essential:
The solution isn’t more app swiping, but more “third places” (community spaces), work, and persistence in the real world.
(Starts at 18:42, post-ad break)
Value and Joy in Partnerships:
Building businesses with others is likened to building a life.
“Building businesses with other people, it's just very rewarding. It's like building a life with someone else.” (19:10)
Generosity and Directness are Essential:
Expect imbalance—sometimes you or your partner give more—and address issues openly but without scorekeeping.
“At some point you'll be adding more value than your partner or they'll be adding more value than you... If you're constantly measuring each other's contribution and arguing... that can just kill a business.” (20:05)
The Power of Focus:
Small businesses must stay narrow and execution-focused; pursuing too many opportunities dilutes their greatest advantage.
“As a small company, our advantage is focus. And if you guys continue to not get along, you may want to bring in a coach or even... a board.” (21:15)
Practical Steps for Resolution:
Direct Communication:
Express specific concerns about dilution of focus and personal workload frankly and supportively.
Scott’s responses throughout are direct, unfiltered, and often laced with humor and pointed advice. He weaves personal anecdotes and current data, advocating for hard work, persistence, and real-world engagement over shortcuts or blaming external factors.
For those who haven’t listened, this episode delivers a no-nonsense blueprint for success and resilience, both in early career moves and personal life, with memorable metaphors (“projectile into orbit,” “level up,” “sniper rifle, not buckshot”) and genuinely actionable takeaways.