Transcript
Robin Arzon (0:00)
When things get hard, how do you talk to yourself? I'm Robin Arson, VP of Fitness Programming and head instructor at Peloton, and this week on my new podcast Project Swagger, I'm sharing my strategies for how to build better self talk. It's time to work on befriending yourself. Follow Project Swagger wherever you get your podcasts.
Scott Galloway (0:24)
For a lot of Americans, credit card debt feels like a fact of life.
Robin Arzon (0:28)
I think it's just important for people
Podcast Host (The Vergecast or Explain It To Me) (0:30)
to understand how credit can work for
Robin Arzon (0:33)
you or against you.
Scott Galloway (0:35)
Why that little piece of plastic has so much power. That's this week on Explain It To Me. Find new episodes Sundays wherever you get your podcasts.
Podcast Host (The Vergecast or Explain It To Me) (0:55)
You don't normally tune into a late night TV show expecting a rigorous debate about free speech, but somehow this is the world we live in. This week on the Vergecast, we're talking about how FCC Commissioner Brendan Carr has turned his agency into the Speech Police and why it's falling to people like Stephen Colbert and Jimmy Kimmel to fight back. That plus the gadgets we are and maybe aren't getting from Apple and others this year. And the latest in the chatbot force on the Vergecast. Wherever you get Podcasts.
Scott Galloway (1:30)
Episode 385385 is the area code covering Salt Lake City, Utah. 1985 the Breakfast Club premiered What? What do a pregnant teen and the fetus have in common? They're both thinking, shit, my mom's gonna kill me.
Podcast Host (Today Explained) (1:50)
Go, go go.
Scott Galloway (1:59)
Welcome to the 385th episode of the Prop Tube Pod. What's happening? It's almost the end of February, which means we've completed, or nearly completed a month of Resist and Uns. The idea was over the course of
Narrator/Commentator (2:09)
a month, to try and put a dent in big tech subscription growth and
Scott Galloway (2:13)
send a signal to the markets and
Narrator/Commentator (2:15)
to the President, believing that the only time the President checks back from irrational and sometimes depraved policies is when the bond market or the stock market declines. So we pulled together a list at Resist and Unsubscribe of what we call ground zero, that is companies, big tech companies mostly, that are very sensitive to subscription growth or lack thereof. And then what we call blast zone, and that is companies directly enabling ice. And the belief was that this was the string we could pull where 40% of the S&P is just 10 companies. And these companies are highly sensitive to any sort of check back in growth. The two objectives were 1 signal and 2 incentives. Signal trying to educate the American public that they have this weapon hiding in plain sight and that weapon is the most radical act in, in a capitalist society and that is non participation. The second was incentives. And that is have big tech executives ranging from Tim Cook to Jeff Bezos to Sam Altman check back and realize that it's just not a one way street. That if they enable, if they are sycophants, if they quite frankly just continue to ignore the depravity and the anti capitalist activities of this administration, that it'll be good for their shareholders and to send a strong signal that results in an incentive where they think twice before showing up at premieres or talking about supporting the president publicly when they're texting people, including myself, on how much they hate themselves. Well, we hate you too. That's not helping a lot. And also to recognize overpaying for documentaries or providing data that directly violate our rights to privacy and constitutional rights that there is a dual incentive. And that is it not only is good for shareholders to kiss up to the president, but could also be bad for shareholders. So let's review signal. We had over 22 million views of our social media posts. We were everywhere. By the end of February, we'll have approximately 2 million unique visits to the site. To give you a sense of how difficult that is, if you were to launch an e commerce site or a content site and try and drive 2 million unique visits, and you asked for a budget to try and inspire 2 million visits to a site that no one had heard of before, it would cost you somewhere between four and a half and $8 million. And that's sort of the first tactical learning. And that is we have a very strong social footprint that we've been working on for the better part of a decade and a half here at Profg Media, whether it was videos we did at L2, whether it was me doing a follower strategy after night feedings with my first son 15 years ago to build a Twitter following. We have consistently invested in social media. And while I think it's ripping at the fabric of our society, there's just no getting around it. Social media is now the means of driving traffic and influence across almost everything. And if I look at the different media vehicles, the traditional media did in fact play a role. And I have a lot of contacts there. And if you're sick of seeing my face, I get it. I have been everywhere from CNN to NPR to Ms. Now to name your media outlet, I've probably been on it. What we found is the traditional media creates a halo. But what has really moved the needle was some surprising things. An article posted to their website npr.org, an NPR article really moved the needle. A virality of celebrities posting When Chelsea Handler posted a video a reel of the thing she was unsubscribing for, it got over 120,000 likes and probably between 1 and 2 million views. And we spiked visits to the site by about 6 or 7,000. And if you do the math and that is conversion to actual unsubs number of unsubs revenue that has been lost by big tech times the multiple she alone probably took a million to $2 million out of the market cap. So traditional media not as effective. Podcasts very effective. But the virality of individuals posting on their own social media is probably number one. We got some mentions from elected representatives. Representative AOC and Kinzinger both mentioned it. Some senators mentioned did that drive traffic? We didn't see a blip. In sum, it looks as if new media continues, especially social media, continues to draft off of and suck oxygen from traditional media. What do we do moving forward? We are faced with some options to partner with other resistance efforts to keep going, maintain the current strategy to zero in our one or more companies. We seriously considered zeroing in on one or maybe two companies. The problem is one of the things we like about this movement is that we're not being arbiters of what you should or should not subscribe to when you resubscribe. This was meant to be a one month effort and so we are not going to actively promote the site, but we are going to leave it up and we're also going to highlight some other great efforts such as first off, quidgpt, the team behind quidgpt, argues that historically the most effective boycotts have two things in common. They're narrow and they're easy. If you're a one action kind of person, we encourage you to cancel ChatGPT from OpenAI. ChatGPT is Trump's biggest tech donor and a facilitator of ICE. Enough said. Also, there's good substitutes. The free version trading at a 40 times multiple of revenue. Just one cancel, one unsubscribe from the paid version of ChatGPT likely hits this firm's enterprise value of around $10,000. Second, the impact calculator. It takes our high level thesis and drills down into specifics showing the estimated financial impact of our individual consumer decisions. If you want to know the exact impact your action has on a company, it's worth exploring. And then, just as we wrap up here, the final objective was a more personal one and that is I have a tremendous amount of anxiety around what I see as happening in our country. I think many of the things that I have benefited so much from competition, rule of law, civil rights, a general respect or a camaraderie amongst citizens, a respect for immigrants, I think those things are directly under attack. And when I reverse engineer all of my success to the things that aren't my fault, a lot of those things are in fact under attack now. And I'm sick of just barking from the cheap seats on podcasts or getting angry or being profane or speaking to you and expressing my indignance, my actions behind a keyboard, if you will, need to foot to my actions in the real world. And also I find that action absorbs anxiety. And it felt really good to do something with other people. And I'm gonna continue to do those things. We're gonna have an event in Minneapolis in nine or ten days highlighting the brave work of the good men and women in Minneapolis. And one of the reasons I'm moving back to the US is I want to play a role in 26 and in 28. So what I would ask of all
