Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB!

Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders.

Here's What You'll Learn

Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time.
DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers.
Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains.
Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety.
Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters.

https://programmaticdigest14822.ac-page.com/sell-side-workshop

About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamps

00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop

06:13 – Curation explained: beyond the buzzword

07:35 – CTR vs. Conversions: real performance examples

13:37 – From data to insight: how curation drives smarter optimization

18:21 – Efficiency and scale: working with the right curation partner

20:48 – Collaboration, trust, and better partnerships

23:16 – Final takeaways: the "Refuse to Lose" mindset

Meet Our Guests:

GDB:

https://www.gdb.net/

John deTar:

https://www.linkedin.com/in/johndetar/

Felipe Matheus Ramos:

https://www.linkedin.com/in/boyzao/

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

https://programmaticdigest14822.ac-page.com/sell-side-workshop