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This is an I Heart Podcast.
Host 2
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Host 1
Hello everybody, and welcome back to the psychology of your 20s, the podcast where we talk through some of the big life changes and transitions of our 20s and what they mean for our psychology. Hello, everybody. Welcome back to the show. Welcome back to the podcast. New listeners, old listeners, wherever you are in the world, it is so great to have you here back for another episode. As we of course break down the psychology of our 20s, today, we are diving into a fascinating, increasingly prevalent aspect of modern life. We're talking about parasocial relationships. You might be thinking, what in the world is a parasocial relationship? I can almost guarantee that you've experienced one. Have you ever felt a very strong connection to a YouTuber or a podcaster whose voice you hear every week? Do you follow a specific celebrity on Instagram and are really invested in their relationship, in their friendships, in what they're doing? Personally, do you find yourself genuinely happy or deeply sad based on what's happening in a fictional character's life from a TV show or from a book? Is there a musician you admire or someone you admire who you have been following for years and their struggles and their triumphs for feel like your own? If you answered yes to any of those questions, congratulations, you have been in a parasocial relationship. A parasocial relationship is essentially a one sided bond that we form with media figures, celebrities, fictional characters, even online influencers. And in our 20s, this phenomena is particularly amplified. We are often very immersed in digital media. We are constantly consuming content. We are also really trying to find connection. So these seemingly safe and accessible connections that we have with fake versions of people that we see online are incredibly potent and meaningful. And it might sound a little bit abstract, like how can you have a relationship with someone that you've never met? But there is a lot of psychology that proves that the feelings that we feel towards the celebrity figure are incredibly real. The excitement, the disappointment, the sadness, the grief, whatever it is that we feel towards someone in a public eye is felt deeply in our bodies and in our minds and in our brains. Sometimes this can even go very, very far. Starting to stalk a celebrity, we see examples of people who meet a famous singer and they touch them and they grab them because to them this person is familiar. But to the singer, they are a stranger. We forget that. Think of like all these instances recently that have been happening with celebrities like Chapel Roan and DOA Cat. All of those examples come from it or derive from a parasocial connection that fans have with the people that they support. So we are going to explore what exactly is going on there, what's happening in our brains when we form these seemingly non reciprocal bonds. How does social media really supercharge these connections? How online personalities make make you fall in love with them and make you connect with them from a psychological perspective. And why these relationships are often a form of escapism. I also want to talk about my own parasocial bonds. You know, I have relationships, relationships like these, if that's what we want to call them. And there's no shame here. I'm going to give you some insights into my own parasocial tendencies. The celebrities that I may worship and follow. Just so that we can bear it all, we can have a really honest discussion around why this happens. It's so interesting, it's so fascinating, it is very much real. So without further ado, let's get into the psychology of parasocial relationships. We have to begin by truly understanding what this relationship actually is. Because it's not like a normal relationship, is it? Obviously it's a parasocial one. So this term parasocial relationship, it wasn't just pulled out of thin air. It was specifically coined back in the 1950s by, by two pioneering sociologists, Donald Horton and Richard Wall. It's really important to remember their names because they are the ones who really founded this whole idea. And they wrote this really influential paper. It was called Mass Communication and Parasocial Interaction Observations on Intimacy at a Distance. And they were writing this paper, they were doing this research at a time when the media landscape was like rapidly changing. Television was like a relatively new phenomenon. A lot of people were only just starting to get TVs into their homes. People were getting hooked. You know, they never viewed or engaged with people this way, you know, through a screen. And these researchers were meticulous, like meticulously observing how this was influencing our social minds. Kind of out of fear, fear that it was changing who we are, who we were as creatures. I feel like that fear often comes with the introduction of any kind of new technology. And as they were doing this research, they noticed a very curious pattern. Viewers weren't just passively consuming content, they were in a sense, engaging with TV personalities, news anchors, talk show hosts, actors. And they were engaging with them emotionally in a way that really mimicked real life social interactions. Even though the audience obviously couldn't physically respond and they weren't being acknowledged, they would still instinctively nod along, they would smile, they would laugh, they would genuinely feel like they were having A personal interaction with the person on screen. They would even start bringing up characters or news anchors names in conversations with family and friends, just like they were another person they knew. Like, oh, did you see that Dr. Phil got a new haircut? Oh, did you see that? You know, Nancy, her boyfriend broke up with her. They'd never met these people. All they knew about them was from tv, a TV channel that thousands, millions of others were watching. And yet they couldn't help themselves. So these researchers described this as a very intimate personal connection that did not have two way reciprocity. A one sided relationship. It was a relationship that existed parallel to social interaction. You could see interaction between them and someone else taking place. You could imagine interacting with them, but it wasn't actually occurring. And that's where the term para social came from. So let's talk about some of the core characteristics that define these relationships and how to tell if you kind of may or may not have one. Parasocial relationships are always one sided, always. But they are also incredibly emotionally engrossing. So this is arguably the most critical and defining characteristic in a genuine friendship or with a genuine person that you care about and you love. There's mutual recognition and interaction. However, in a parasocial relationship, the media figure has no personal knowledge of you whatsoever. You know about them, their life, their thoughts, their preferences. They have no awareness of your existence. And that feels very, very hard to grasp. This fundamental asymmetry is what sets these relationships apart from traditional social bonds. They also have a real powerful illusion of intimacy. So despite the lack of direct interaction, often there's a lot of information about this person that is accessible. Either they have made it accessible or, you know, certain news sites or tabloid magazines have made it accessible. So for example, you know someone like Taylor Swift, like people constantly talk about her dating life and so you have this level of information about her that you wouldn't normally have about a stranger. But you also know that you don't actually know her. It's just that this level of information blurs the lines and it feels like you know all these intimate things and so they are known by you. It can almost sound like, you know, you're on the receiving end of this media figure confiding in you. You know all these things about their life, stuff that you would only know about someone if you were close to them, and yet you're not. Our brain kind of gets confused. This emotional resonance, it's not superficial. Like it is very real. And it fosters loyalty and protectiveness. So this is another part About a parasocial relationship that people rarely talk about is the sense of loyalty, the fact that you would defend them to the ends of the earth, the fact that you are offended if someone else criticizes them, even though you don't know them, even though they don't know you. Because of this illusion of intimacy. And it is an illusion, there's also a non reciprocal flow of information. So in a real relationship, information flows back and forth. You share something, they share something, you tell them a secret, they tell you a secret. You're vulnerable together, but again, you learn a lot about them, they don't know anything about you. And what it can sometimes lead to is people you know dming famous celebrities, people sending them insane long emails, giving them all this information about them almost to make it feel like they know them or meeting a celebrity and telling them like the most personal, intimate thing about them. Because our brain is like, okay, we need to bridge the gap. It kind of understands that this is an illusion and goes, well, the illusion will feel less severe if I start just telling people things. The thing is, is that you are one of thousands of people who DM a celebrity like Billie Eilish or a famous influencer. But you only see your message, you only see what you're giving. And so the level of investment you put in, it's not matched, it cannot be matched, but it feels like a lot from your direction, whereas the other person still has no idea who you are. These relationships are also formed through repeated exposure. Consistency, as we know, is a key ingredient in the formula for perceived closeness, for building any kind of relationship. Any relationship does not form overnight. It needs to be cultivated through consistent, repeated interactions. Or in this scenario, repeated consumption of content, whether it's watching a show weekly, whether it's listening to a podcast daily, whether it is following an influencer stories who post multiple times a day. This continuous exposure fosters familiarity, you know, what's going on in their life and a deep sense of closeness. That's a very natural reaction. The more frequently and consistently you engage with their content and the stronger the feeling of a developed relationship becomes. That is why TikTok has done so well for making people famous, because it runs on people sharing as much of themselves as possible. It runs on people being content machines. And it gives that sense of consistency and exposure, this consistent presence. It also cultivates a real strong sense of anticipation. Right? You are waiting for the next thing that they're going to talk about. You're waiting for the next haul they're going to post. You're waiting for the next point of character development. Researchers have identified that this anticipation also strengthens an emotional investment in this person. You start to give them money, you start to buy their merchandise, you start to attend events, you start to subscribe for paid content, you start to give them more of your time. And this financial commitment, this investment of energy and time and resources further solidifies the bond that you believe you have now. Whilst this concept originated with very traditional broadcast media like TV and radio, of course the digital age, it's just caused an explosion and a radical transformation of parasocial relationships. Because you can now find any kind of person who looks like you, who has the same interests as you, you can kind of pick and choose who you want to relate to because there's so many Internet personalities available, whereas previously, like you kind of only had the traditionally famous individuals to choose from. Online personalities are also really unedited. They sell a highly authentic Persona because they know that this is what people want to see. They know what scientists have been saying for a very long time. Either they know it from research or they know it through trial and error. They know that when someone shares vulnerable information, when someone talks about the breakup, when someone posts blooper reels, when someone films themselves without makeup, and when they maintain a consistent Persona through series, through whatever it is, they are often perceived as more relatable and trustworthy. As someone who has kind of been behind the scenes in this industry, I have to tell you, a lot of what you are seeing is not real. Even if it looks really authentic, that authenticity has been created. Those interesting reels, or those interesting storylines, or those dramatic moments, those tea times, like a lot of it isn't real. People know that this is a marketing, that this is a way to market themselves. Even if you think that you are immune to it, the way that our brain works sometimes means that you're not. Our brains are very ancient organs and they are meticulously wide, over millennia for social interaction, I guess, survival within a tribal context. For hundreds of thousands of years, any face or voice that we encountered was almost unequivocally indicative of a real reciprocal social partner. Someone we'd potentially interact with directly, form alliances with, or even be threatened by. And our brains, as remarkably adaptable as they are, haven't fully caught up to the rapid advent of mass media. They still lie largely process any interaction using the same neural machinery and mental shortcuts as they would a real world interaction. And this modern day concept is really explained by something called media equation theory, which essentially Posits that humans often interact with media as if it were real people or places. It's why people love to go to the friend's apartment in New York. It's why people who play fictional characters on TV shows amass an abundant personal following. Our human brain is fundamentally a social brain. It's perpetually on the lookout for connections, and it interprets the cues from media figures through that ingrained lens. It sees their behaviors, reactions, emotions, stories like our own. It compares them to what we're going through, so they also feel familiar. And because of that, we automatically see online personalities or media personalities similar to how we see our friends and family. There's a sense of likeness there. Another critical reason for this lies in the perceived control that parasocial relationships offer, which I think is also why they are on the rise. Unlike real life friendships, which demand consistency, they demand effort. You have to make time, you have to make plans. Sometimes there is conflict, sometimes there is awkwardness, there is vulnerability. Parasocial relationships are always available and they're always kind of easy. There's virtually no risk of direct rejection because they don't actually know you. There's no conflict, there's no social anxiety that is often associated with, you know, traditional interpersonal interactions. You are in complete control. You decide when to watch, when to listen, and crucially, when to simply turn it off. This aspect can be incredibly appealing, especially for individuals who might struggle with social anxiety or who might harbor a real deep seated fear of rejection in their real world interactions. Parasocial relationships, Their power is that they can offer a low risk avenue for experiencing social connection. It's also important to understand that not all parasocial relationships are created equal. They operate on what we call a continuum of intensity. So it's not that they simply exist or don't exist. There's different levels to it. In particular, there are three different levels of parasocial relationships that we might develop. At the mildest and most common end, you have entertainment, social parasocial relationships. This is where your engagement is primarily for enjoyment. You appreciate a celebrity's work. You appreciate Beyonce's albums. You might casually follow their life updates. You might, you know, chat about them with your friends. It's light, it's fun, it's relatively low stakes. It doesn't involve a deep emotional investment. It's not taking away from your daily life. It's just really like enjoyment and passive entertainment. Moving along the spectrum, we encounter intense personal parasocial relationships. Here there is a considerably stronger emotional investment. You feel like they can Influence your decisions, influence your purchasing decisions, influence what you're wearing. You experience strong empathy, empathy, deep loyalty. You might even perceive them as a friend or a kindred spirit. Whilst you typically still like, retain the cognitive awareness that it's not real life, it's not a two way relationship, there is this real emotional depth. You do sometimes think like, huh, I could probably be friends with that person, like, if I had the chance to meet whoever it was, like, we would get along. There's a strong sense of pride in their achievements as well a genuine sadness in their setbacks. So for individuals with entertainment, social and even intense personal parasocial relationships, the benefits might actually be quite significant. A very groundbreaking 2024 study that was published in Nature actually discovered that parasocial bonds actually alleviate feelings of loneliness and they also help with emotional regulation. So you're sad, you're angry, you're heartbroken, you listen to your favorite artist, you feel comforted, you listen to your favorite podcast, you feel better about a situation, not just because of the information they're providing, but because of the fact that it feels comforting, it feels like a friend. Another study that was done in 2018 for the Journal of Broadcasting and Electronic Media found that parasocial relationships can also buffer the negative effects of social isolation, particularly when we are really limited in terms of social contact. So if you think about it, during COVID this was incredibly powerful. Why do you think TikTok so many people got famous on TikTok during COVID Because people were looking for ways to interact with others that mimicked real life contexts, that mimicked real life joy and friendship. And it provided a sense of healthy distraction from stress. I think really valuably parasocial relationships, they also serve as a really powerful source of social learning and role modeling in a modern, you know, media landscape. People like, I don't know, I'm trying, I'm trying to come up with names like people like Alex Earl, people like Taylor Swift. Think about your favorite influencer, your favorite artist. They provide a template for how you want your life to be. In a way. They help you define your values, your ethical stances, they help you envision potential career aspirations, they help you make fashion choices, they help you make, you know, career and education choices, relationship choices. They kind of provide like a subtle social script for growing up and for interacting with the real world. A lot of people who are lifelong fans of certain musicians or certain actresses or certain people will tell you like, they first discovered them when they were quite young. This person has followed them through their life Chapters. You know, I know I'm talking about Taylor Swift a lot, but she's probably the person I have the deepest parasocial relationship to because, you know, when I was six, that's like the first album that my dad bought me. And when I was 14, you know, I went to New York and I went to all of her favorite spots that she talk about in. She talked about in, like, a Vogue interview. And it was almost like, oh, she is this guidance for me. And, like, her albums would bookmark certain life experiences I was having that she went through before my friends went through. And so you really see that. It's like they're a companion for life. They feel like someone you can trust because they'll never hurt you. And they. Because they are wealthy and famous and often beautiful, there's this lifestyle they have that you think, wow, if my life was more like that, it would be much better. That's a core part of how they really make money. It's not just that they seem like a friend. It's that there's a part of them that's unattainable. And there's a weird kind of economics to the fact that because they're unattainable, they can sell you things with the idea that if you have that thing, you'll be more like them. If you drink their branded drink, you'll be more like them. If you wear the clothes that they wear and that they sell, you'll be more like them. If you listen to their music, if you adopt their lifestyle, if you buy the same pettico, whatever it is, you could be like them. And wouldn't your life be so much happier? Wouldn't you just be a better version of you? So they're comparison targets sometimes as well that this I. They present this idea of who we might want to be, who we can aspire towards. Whether that's a good or a bad thing, it's up to you. For some people, you know, that kind of upward social comparison is quite motivating. For other people, it can make them feel really terrible, and it can lead into a more sour kind of connection. The relationship becomes all consuming. It becomes intense. This is what I want to explore after this short break. What happens when a parasocial relationship turns unhealthy? Stay with us.
Host 2
Hello, my lovely listeners.
Host 1
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Host 2
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Ryan Seacrest
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Host 1
So we're talking about parasocial relationships. The good, the great, the bad, the ugly. What makes these kind of pseudo relationships almost dangerous? So at the extreme and rarest end of that parasocial scale we were talking about before, you find boys, borderline pathological parasocial relationships. My God, say that seven times. Borderline pathological parasocial. Yeah, See? Can't even say it once. These are the least common and potentially the most concerning to navigate. So in these cases, the individual can begin to lose control over their thoughts and their feelings concerning the media figure. Sometimes the lines of reality are incredibly blurred. They might develop delusions of actual reciprocity. They might believe that the media figure truly knows them or will one day respond to their affections. You hear stories of people believing that, you know, Drew Barrymore is sending them messages through their TV to come and whisk her away. Or of people breaking into celebrities houses because they think that they have been invited. What factors cause someone to create this more intense form of parasocial activity? Well, it's definitely linked to certain mental health disorders, particularly psychosis and schizophrenia. But individuals experiencing chronic loneliness, heightened social anxiety, introversion, lower self esteem, or who have a stronger psychological desire for escape may be a lot more prone to forming these intense relationships. For example, there is this model known as the Absorption addiction model that helps explain why people often engage in extreme celebrity worship. And essentially what it says is that they do that to compensate for some other kind of deficiency in their life. Something is lacking in their life. They have a difficulty forming intimate relationships. They lack identity, they lack career stability. They're having difficulty adjusting to life's like psychological demands. And having this fictional relationship with someone fills that hole for them. It fills that sense of yearning and longing. So according to this model, initially the intense focus on the celebrity gives someone a real sense of satisfaction. This motivates them to become even more intensely attached. This is the absorption stage of the model. They absorb parts of this person into their own identity. This fulfillment then becomes addictive. The more they engage with content, the more they feel a sense of belonging. The more they feel welcomed into a community, the more that they feel like someone is really speaking to them, the more likely it is for them to engage in thrill seeking behavior, stalking, trying to gain some sense of mental, physical, emotional closeness to the individual. These relationships act as a secure base for that individual, especially if real life attachments are inconsistent. But what that actually what actually ends up happening is it becomes completely demented, it becomes completely overwhelming. And because they've spent so much time in the world and the mind of this person they admire, they can't distinguish what is normal behavior and a normal approach to this individual. The biggest risk, beyond obviously danger to both parties that comes from these intense kind of parasocial relationships is that they can become a replacement for real reciprocal bonds. If parasocial relationships fill the void left by a lack of genuine friendship or family bonds, it can actually lead to greater isolation in the long run. There's an over reliance, particularly because there's an ease, it's easier to be and to relate to someone who you're never going to meet versus having to maintain face to face connections. But what happens when the person at the center of these parasocial relationships doesn't live up to our expectations? What happens when they do something wrong? When they express political views that are different to yours, when they do something scandalous? You know, Charlie xcx, like did a bunch of work for H and M and a lot of people were like, that's not who I thought, you know, brat girl, summer was or whatever it is. You know, these people are real humans with their own motivations and teams of people telling them what's best. And they deal with every other, every emotion that you've experienced, they are experiencing. But obviously like under the limelight, they're not always going to do everything right. But if we have an intense psychological and parasocial connection to them, it can feel like they've done something wrong to us. There's severe grief, there's anger, there's a sense of disappointment. There's a sense of, like, having to unfriend them, almost not engage with them anymore like you would with a friend who also hurt you. This is where this idea of ownership over public figures and influencers comes in. It's this overly inflated sense of entitlement or an expectation of, you know, relatability and reliability that no one can promise you. You know, this person does not know who you are. Like, I feel like I've said that so many times, but they would have millions. Some of these people have millions, billions of people who really adore them and who like them. And they can't make every single person happy. It's just absolutely impossible for them to keep everyone happy and also continue to build a fan base. Because obviously what's required for building a fan base, authenticity. Authenticity leaves a lot of room for disagreement. And it's so interesting that people, you know, someone will do something wrong. And yes, there are definitely things like when people do wrong that you're like, oh, that's really terrible. But people will just do something wrong that they didn't even realize, or they'll use a brand that, you know, they didn't know was bad or whatever it is. And people will go at them in the comments and it's like, I can't.
Host 2
Believe that, that I ever followed you.
Host 1
You don't deserve any more of my attention. You're a terrible, disgusting person. I feel betrayed. Think about what it would be like to be on the other end of being like, you feel betrayed. Like, I don't even know who you are and you're having such a strong, visceral, emotional reaction to me, and obviously this person's going to take it on. But how did, like, can you see how odd that is to be, like, the subject of so much anger and upset that you obviously don't want to cause, but then you also don't particularly feel responsible for, but also don't really know how to handle because it's not like this is a friend who you actually owe things to. It's someone who feels like you owe them something even though you don't even know their name. So you can see how this gets really complicated, right? People are obviously entitled to their opinions and people are entitled to expect certain things of celebrities and people who have made A name from being public. But. But it's not a normal relationship. It's not a normal way to interact with people. It's completely abnormal. And I think it's a real contributor. These parasocial relationships we've been speaking primarily about positive ones, as in it's bringing a sense of worthwhile and bringing a sense of fulfillment to your life. But there's also negative parasocial relationships that can lead to online abuse and hate comments and trolls where people get a kick out of really hurting someone and bringing them down. And they get a kick out of seeing their words and their actions hurt someone they've never met. Like I used to have a troll like that who I don't even know who this person is, but they were so awful to me. And every time I would block an account, a new account would pop up or yeah, I knew I couldn't tell if it was the same person, although I was pretty sure would pop up and, and just start all over again. And I always had this fear, I was like, is this someone I know? Is this someone whose feelings I've accidentally hurt in the past? Because how could anyone be this invested in harming me if they didn't actually know me? And turns out it's really not all that uncommon these days. The rate of celebrity stalking, the rate of celebrity worship, the rate of thrill seeking behavior towards celebrities, the rate of online harassment is going up. All comes down to this strange relationship that we feel like we have this strange sense of ownership over people online. I think it's really important with that in mind to be really mindful with how you engage with individuals who you believe you are forming a parasocial relationship with. To be really self aware around the fact that this is not real a relationship is a two way street. This is a one way street. As much as you might really care about them and much as you are very invested in their life, the moment that you start to feel like they owe you something, the moment that you start to feel like your emotions are tied to what they're doing, the moment that you start to find that you are going to their page, going to their Instagram, going to their website, whatever, it is so repeatedly that they are a major thought pattern for you and take up a lot of mental space, you do need to kind of pull it back, monitor whether this over reliance on this fictional person or this online Persona or this celebrity is maybe making up for a deficiency in another area of your life. It's really important to understand that if you are leaning to like too far into this person's Persona or to the world they've created. Can you identify if there is perhaps another need that is not being met? For example, a sense of companionship, if that's what you're struggling with. I have a whole episode on making friends in your 20s, but you really need to start seeking out real world interaction. Go to the same places, the same clubs, the same gym classes, the same cafes as part of your routine at the same times. Meet people that way. Go and do friendship nights or meetups or dinner with strangers in your local area. Ask to be introduced to mutual friends. Put more effort in with work colleagues. Note and notice that an over reliance on what's happening in someone's online life life might be because of a lack of something happening in your offline life. And really understand that although a parasocial relationship might be might feel perfect, you're missing out on a really core ingredient when it comes to nourishing relationships, which is the messiness and the vulnerabilities. That's what makes love and platonic intimacy and connection so real and necessary for longevity, is that it challenges us and it allows us to grow and it allows us to feel trust and vulnerability and to feel growth and attachment to someone. There is no replacement for this. There is no replacement for that at all. Nothing in this world that someone, an online media Persona could ever fill. So just make deliberate, concentrated efforts to mindfully engage to have a few digital detoxes every now and again. Regularly schedule and commit to breaks from social media or a particular kind of content that's really going to help reduce that constant exposure and really critically evaluate the content you're consuming, especially when it comes to influencers promoting certain products or lifestyles. Let me tell you this once more. A lot of that is curated to sell you something. A lot of what you see from very famous influences is a lot of trial and error from their part until they've found something that clicks and that works, and then replicating that over and over again in a way that might feel authentic for you, but is perhaps not. There's a lot of filters going on, there's a lot of body modification through online editing that goes on. There is so much that you don't see. And I know you might not need that reminder because you're a smart, intelligent person, but even if you think you're immune to it, you are not. I. I am not. And I've. I'm friends with people like this and like not people who are inauthentic but I'm friends with people who work in media who we talk about this all the time. And even then I'll see someone's life online and be like, my life would just be better if it looked like that. That's parasocial. It's unhealthy comparison. It's unhealthy obsession with a life that is being displayed that is not real. So we really need to find our reality point when you really need to find a way of assessing this. Truthfully, I also saw this really amazing video the other day around the difference between consuming and applying. If you find that you are constantly like consuming content because you want inspiration and because you want to feel like you like sometimes consuming content feels like you're doing something. It's not the same as actually doing the thing thing. Consuming mass amounts of running content, consuming mass amounts of lifestyle content, of business content is not the same as putting those things into action. So this might be unrelated to parasocial relationships. Perhaps this is more around just genuine literacy and social media literacy. Make sure you are not confusing consuming and consumption and viewing as acting and doing and cultivating a life that you want. The hours that you spend online and engaged in these online fictional worlds is. Is. Is time wasted. Most of the time, you know, it really is. Like social media is for dopamine and dopamine only. And so if you're finding that that's all you want to all you feel drawn to, how can you turn consumption into creation and into cultivating a good life beyond the screen Screen. Okay, we're going to take a short break, but when we return, I want to answer some of your questions. Dilemmas, conundrums around parasocial relationships. There are some incredible questions for this episode, so stay with us.
Host 2
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Skills let's get into our listener questions for this episode.
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Any questions you may have.
Host 1
This first question is why are we so obsessed with celebrity gossip? It feels so unhealthy that we are so invested in the lives of people we will never know and tear them down as if we do. Okay, so this is deeply psychological. Actually, from a psychological perspective, our obsession with celebrity gossip really comes down to our, I would say, deep rooted evolutionary instinct around social hierarchy and status. We are inherently wired to monitor where we sit in the social hierarchy as tribal creatures, and particularly as well to monitor those at the top of the social ladder. Because historically that kind of helped us figure out our own position within a group. Celebrities are kind of like the modern day royalty, right? And so because of that, sometimes we are hoping that they will fail. In Australia we have this term, it's called tall puppy syndrome, whereby the tallest flower is the first one to get cut down. You know, the person to succeed is the first one to be for people to wish for their failure. And I think that happens when with celebrities a lot because if they fail, perhaps we think that there will be room for us or perhaps we think that that proves that no one is perfect and so we shouldn't feel bad about ourselves either. Especially considering that these individuals are often elevated as, yeah, being visions of perfection and being completely flawless. Gossip as well really plays into this as well. Gossip is a form of information sharing. It's a form of monitoring, I guess, moral and social rules. I also think that it's a form of escapism. So our lives feel less bad if we're able to compare them to the life of a celebrity who's having, you know, a really terrible time. It makes us feel like, ah, here is someone else who's struggling as well, who's experiencing a breakup, who's experiencing scandal or failure and. And it humanizes them. And it reminds us that wealth or beauty doesn't shield anyone from life's challenges, which is kind of nice. It kind of provides a sense of catharsis and a sense of relief. Also, there's a sense of entertainment as well. People love to be involved in things that are novel and new and scandalous, and celebrity gossip is a great way to do that because they don't feel real. So the consequences of saying all the terrible things that you think and feel won't be as significant as if you said them about someone else. So this next question, I kind of debated whether to include it or not, but I thought it, I thought it was interesting. If you will allow me to be, I don't know, self indulgent. I don't know, I feel strange. But I'll tell you the question. The question was, how does it feel for the receiver being you? So how do I deal with parasocial tendencies from listeners or from fans? I will say that the majority of people who come up to me or who I interact with, who love the podcast are super respectful, super cool. I always, I always say to people, like, I have the coolest listeners. Anytime I meet any of you, I'm genuinely like, so impressed. Like, just really cool, inspiring, smart individuals. You guys always have such interesting things to say and I really like talking to you. I think it becomes a struggle online, so something that I really encounter. Obviously, given the nature of what we talk about on the podcast, it's quite deep and vulnerable and emotional. And often people find those deep emotional episodes during really hard times for them. So I can occasionally receive messages that I don't think necessarily understand that I'm a stranger. And that when I'm checking my messages and I open a message without context, that tells me about something really terrible and traumatic that happens in your life. Like, it does impact people. Me. And sometimes I find that strange because I've never met you, I don't know you. I'm sure I would really like you if I did. But because there are, you know, at this stage, so many people in the community, I can't have those one on one relationships. So receiving those messages used to really stress me out. And I used to feel like I owed people a response because it would be really delicate stuff and I didn't want to ignore them. But I think I realized that it would, that it is more ethical to not respond versus to respond. It's more ethical for me to ignore the message because I think responding to Messages gives an indicator of trust and it kind of sends a signal that someone can continue to do that and that I will be there for them. And the thing is, is that I just can't be, you know, I have my own relationships, I have my own, own friends. I do, you know, I can provide solace and love and advice for them, but to do it for thousands of people would just be like really, really irresponsible. So, yeah, I think that's sometimes strange. I think also it's strange when I, I feel like I'm not particularly, like, I don't see myself as a public figure. Like, I've been very deliberate around not becoming like an influencer personality. Not because I think there's anything bad about it, just because I know how I handle public scrutiny and I don't handle it well and I, I just don't think I would enjoy it. So, yeah, I feel like there were opportunities for me to be more like an online personality and I didn't take them. And sometimes I wonder if I'm going to regret that because, you know, there's more money there and there's more, more listeners there and there's more appreciation there and you know, there's more attention there and I'm like, oh, did I give up on an opportunity to be that kind of, you know, to be a tick tock star or whatever. But no, I think I made the right decision. Not that I could have even really have done it. But yeah, there were definitely opportunities would be like, oh, do this ad series or do this collaboration or do this just general, general series. And I've been like, I don't really want to do that. So I think I kind of avoid a large part of it. But even with my like, like deliberate attempt to not be part of that kind of ecosystem, yeah, people do still sometimes overstep boundaries. And I do find it strange, especially when they make comments around like my boyfriend who I don't really share much about. I'm like, oh, you, you like I had someone comment like on our relationship recently and I was like, you don't know anything about me and anything about my boyfriend. And we have such an incredibly healthy relationship and it was so interesting to see this person coming in blind and really thinking that they were saying something impactful and genuine. They sound like they sounded like concern for me and I was like, oh, so this is what it's like when we judge other people's relationships. Like this is, this person knows nothing, but from their perspective, they really think they do. And yeah, it was kind of a. It was interesting. But yeah, I don't think I really struggle with it, probably because of the fact that I'm not. Not famous. The only way I think I struggle is when I feel like, responsible to people to respond to really delicate messages. But I've got a healthy relationship with that now. All right, our third question for the day. Can parasocial relationships be healthy? I think yes. I think there are a lot of situations where actually they can be a source of inspiration, they can be a source of motivation, they can be a source of comfort. It even, especially when we are fans of someone who's going through similar struggles as us, similar struggles with their identity or with their body image or with their relationship or with finding themselves or with their gender or their sexuality. Like, it's really comforting to see that you're not alone. I think, especially if you are in an environment where you don't have role models like that, having a celebrity figure who is accessible and available does provide you with the script for how to live a life differently to how everyone around you is telling you to live. I think they're really crossed over when you don't have that important reality distinction or you don't have that part of you that's like, yes, but this person doesn't know who I am, or like, yes, but we don't actually have a relationship. So as long as you remain a fan, rather than thinking you have a friendship, I think that's. Then you're pretty safe. This final question, I just thought it was really cool and I thought it was interesting and I wanted to continue a discussion in the comments. Who is the best celebrity to worship? If you have made it this far, put a comment down below. Who is the best celebrity to worship? Who do you think is deserving of all the parasocial relationships that come their way? My answer is Dolly Parton. I think that Dolly Parton is the best celebrity in the world. World. She had this is podcast that was done on her a couple of years ago called Dolly Parton's America. It's like a six part series. It's so wonderful. And it traces the history of America through the story of Dolly Parton. It's crazy. You've just got to listen to it to understand what I'm talking about. And it just made me learn so much more about her. And I was like, wow, you are just such a cool lady and you do so much for the community and you have this beautiful relationship with her husband who's recently passed. That's parasocial of me that I know that that I was. Yeah. Anyways, I just really admired her. So I think Dolly Parton is up there. I think she's really really cool. She's the first one that comes to mind. If you have another example, leave it in the comments below. But I hope that this episode was interesting to you. I hope it taught you something. I hope that it helped you understand how to navigate these relationships in a very media saturated world world. Just remember our brains are completely simply wired for connection and these one sided bonds are just a sign of that inherent wiring. They're not bad. In fact they can be very valuable. But the ultimate goal is just to be mindful and conscious around how these figures are complementing your life rather than taking from it. I think by doing so you can really harness the benefits. So thank you for listening this far. Make sure you're following me on Instagram at that psychology podcast that you're following along. You're subscribed wherever you are listening right now. Leave a comment below based on that question I just asked. And until next time, stay safe. Be kind, Be gentle to yourself. We will talk very, very soon.
Host 2
Hello my lovely listeners. By now you know the more knowledge we have about ourselves and the way our bodies work, the more empowered and in control we are. And this is also true when it comes to our sexual health and what to do after unprotected sex. That's where Plan B comes in. It's emergency contraception with no age requirement that helps prevent pregnancy before it starts. And because it works by only temporarily delaying ovulation, it won't impact your ability to get pregnant in the future. We love a backup plan that puts us in control because the more we know, the more power we have. Learn more@planb1step.com users directed hey, it's Ryan.
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Podcast Summary: Episode 309 - The Psychology of Parasocial Relationships
Released on July 1, 2025 by iHeartPodcasts, hosted by Jemma Sbeg.
In this episode, Jemma Sbeg delves into the intricate world of parasocial relationships—a phenomenon where individuals form one-sided bonds with media figures, celebrities, fictional characters, and online influencers. Sbeg poses relatable questions to listeners, prompting them to reflect on their own experiences:
Jemma Sbeg (02:27): "Have you ever felt a very strong connection to a YouTuber or a podcaster whose voice you hear every week? Do you follow a specific celebrity on Instagram and are really invested in their relationship, in their friendships, in what they're doing?"
These rhetorical questions set the stage for an in-depth exploration of how these seemingly non-reciprocal relationships impact individuals, especially those in their 20s who are navigating digital immersion and the quest for connection.
The concept of parasocial relationships isn't new. It was first introduced in the 1950s by sociologists Donald Horton and Richard Wall. They observed the evolving media landscape with the advent of television and noted how viewers began emotionally engaging with on-screen personalities.
Jemma Sbeg (06:15): "Donald Horton and Richard Wall... wrote a really influential paper called Mass Communication and Parasocial Interaction: Observations on Intimacy at a Distance."
At a time when television was becoming ubiquitous, Horton and Wall meticulously documented how viewers felt personal connections with TV personalities despite the lack of reciprocal interaction. This foundational research laid the groundwork for understanding modern-day parasocial dynamics.
Parasocial relationships are defined by several key attributes:
One-Sided Nature: Unlike traditional relationships, these bonds lack mutual recognition. The media figure is unaware of the individual's existence.
Jemma Sbeg (08:45): "Parasocial relationships are always one-sided... the media figure has no personal knowledge of you whatsoever."
Emotional Engrossment: Individuals experience genuine emotions—joy, sadness, loyalty—towards the media figure, mirroring real-life social bonds.
Jemma Sbeg (09:30): "The excitement, the disappointment, the sadness... is felt deeply in our bodies and in our minds."
Illusion of Intimacy: Despite the lack of real interaction, the availability of personal information fosters a false sense of closeness.
Jemma Sbeg (10:05): "There's a powerful illusion of intimacy... you feel like you know all these intimate things..."
Non-Reciprocal Information Flow: Information flows only from the media figure to the individual, not vice versa.
Jemma Sbeg (11:20): "In a real relationship, information flows back and forth... but here, it's a one-way street."
Formation Through Repeated Exposure: Consistent and frequent consumption of content strengthens the perceived bond.
Jemma Sbeg (12:10): "Consistency is a key ingredient... repeated consumption fosters familiarity and a sense of closeness."
Social media platforms have exponentially magnified the prevalence and intensity of parasocial relationships. The constant stream of content, often curated to appear authentic, deepens the illusion of a genuine connection.
Jemma Sbeg (14:50): "Online personalities are also really unedited. They sell a highly authentic persona because they know that this is what people want to see."
Platforms like TikTok thrive on repetitive content and personal revelations that make influencers seem relatable and trustworthy. However, Sbeg cautions:
Jemma Sbeg (15:30): "A lot of what you are seeing is not real. Even if it looks really authentic, that authenticity has been created."
The Media Equation Theory is mentioned to explain how humans instinctively interact with media as if it were real, underscoring why parasocial bonds feel so tangible.
Jemma Sbeg (17:05): "Humans often interact with media as if it were real people or places... our social brain interprets cues from media figures through an ingrained lens."
Not all parasocial relationships are detrimental. In fact, they can offer significant psychological benefits:
Alleviation of Loneliness: By providing a sense of connection, these relationships can mitigate feelings of isolation.
Jemma Sbeg (19:40): "A 2024 study published in Nature discovered that parasocial bonds actually alleviate feelings of loneliness and help with emotional regulation."
Emotional Support and Comfort: Engaging with favorite media figures can offer solace during tough times.
Jemma Sbeg (20:10): "When you're sad, you listen to your favorite artist and feel comforted... it feels like a friend."
Social Learning and Role Modeling: Celebrities and influencers can serve as role models, shaping values, aspirations, and behaviors.
Jemma Sbeg (22:05): "They help you define your values, your ethical stances, envision career aspirations, and make lifestyle choices."
While beneficial in moderation, parasocial relationships can become problematic when they cross into unhealthy territories:
Pathological Attachment: At the extreme end, individuals may develop delusions of reciprocity, leading to stalking and invasive behaviors.
Jemma Sbeg (28:20): "People believing that Drew Barrymore is sending them messages through their TV to come and whisk her away."
Replacement of Real Bonds: Over-reliance on parasocial relationships can hinder the formation of genuine, reciprocal relationships, leading to increased isolation.
Jemma Sbeg (33:45): "They can become a replacement for real reciprocal bonds... leading to greater isolation in the long run."
Emotional Turmoil from Media Figure's Actions: When a beloved media figure falters or acts contrary to one's expectations, it can evoke intense grief, anger, and disappointment.
Jemma Sbeg (35:50): "When they do something wrong, it can feel like they've done something wrong to us... severe grief, anger, a sense of betrayal."
Online Abuse and Harassment: Negative parasocial relationships can lead to trolling and abusive behaviors towards media figures.
Jemma Sbeg (36:30): "Parasocial relationships can lead to online abuse and hate comments where people get a kick out of hurting someone they've never met."
Jemma offers practical advice on maintaining a healthy balance with parasocial relationships:
Mindful Engagement: Be conscious of how these relationships complement or detract from your life.
Jemma Sbeg (38:25): "Be mindful and conscious around how these figures are complementing your life rather than taking from it."
Digital Detoxes: Regular breaks from social media can help reduce overexposure and reliance on parasocial bonds.
Jemma Sbeg (40:10): "Have a few digital detoxes every now and again... schedule and commit to breaks from social media."
Prioritizing Real-World Interactions: Invest time in developing genuine, reciprocal relationships that offer the depth and vulnerability that parasocial relationships cannot.
Jemma Sbeg (41:20): "Seek out real-world interactions... meet people at the same places, clubs, gyms, and engage in community activities."
Critical Evaluation of Content: Especially when it involves influencers promoting products, assess the authenticity and underlying motives.
Jemma Sbeg (42:15): "Critically evaluate the content you're consuming... much of it is curated to sell you something."
a. Why Are We So Obsessed with Celebrity Gossip? Sbeg explains that the obsession stems from deep-rooted evolutionary instincts related to social hierarchy and status.
Jemma Sbeg (48:40): "Our obsession with celebrity gossip comes down to our deep-rooted evolutionary instinct around social hierarchy and status."
Gossip serves multiple psychological functions:
b. Can Parasocial Relationships Be Healthy? Absolutely. When maintained appropriately, parasocial relationships can inspire, motivate, and provide comfort.
Jemma Sbeg (55:10): "Parasocial relationships can be a source of inspiration, motivation, and comfort, especially when you relate to the struggles of the media figure."
However, it's crucial to maintain the boundary between being a fan and perceiving the relationship as genuine friendship to prevent negative outcomes.
c. How Does It Feel for the Receiver Being You? Addressing personal experiences, Sbeg shares the challenges she faces as the host in managing listeners' parasocial tendencies.
Jemma Sbeg (49:15): "Sometimes I receive messages that I don't fully understand because I'm a stranger to them... It impacts me emotionally."
She emphasizes the importance of setting boundaries and recognizing the ethical implications of engaging with listeners on a personal level.
Jemma Sbeg wraps up the episode by reiterating the dual nature of parasocial relationships. While they can offer significant psychological benefits, it's essential to approach them with mindfulness to prevent over-reliance and ensure they complement rather than replace real-life interactions.
Jemma Sbeg (58:40): "Remember, our brains are wired for connection. These one-sided bonds are a sign of that inherent wiring... harness the benefits by being mindful."
She encourages listeners to engage with content consciously, prioritize genuine relationships, and seek balance in their digital consumption to foster overall well-being.
Notable Quotes:
Final Thoughts: This episode provides a comprehensive exploration of parasocial relationships, balancing academic insights with practical advice. Jemma Sbeg effectively addresses both the positive and negative aspects, empowering listeners to navigate their digital connections thoughtfully.