Podcast
The Pursuit of Purpose with Amy Austin
Hosted by Amy M Austin · EN
Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one's intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you've discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence.
The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand.
Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
10episodes
Episodes
Newest firstAll episodes
How to build brand confidence
Aug 22, 202200:12:02Tap to summarizeBrand confidence is the result of clarity and consistency. In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113. Show notes
Transcribe →The power of consistency
Jul 30, 202200:14:03Tap to summarizeIf you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list. Clarity paired with consistency are two important elements of building a brand. Clarity of who you are as a business and a brand contribute to clarity in marketing and messaging. But clarity of branding and marketing will not mean a thing without consistency. Show notes
Transcribe →Clarity is critical for success
Jul 17, 202200:16:29Tap to summarizeClarity is critical for success in so many aspects of life - ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them - or that it is for them? As Brene Brown has said - Clear is kind, Unclear is unkind. A lack of clarity creates more work for your prospective clients, your clients, and your team. Clarity guides decision making and ultimately saves you and your team money, and helps you earn more too. This episode dives into the areas of marketing and branding where a lack of clarity may be hurting your business. Show notes
Transcribe →What'd I miss?
Jun 30, 202200:09:08Tap to summarizeMore to the point, where I've been? Excellent question and one I needed to answer before I was ready to start releasing new content. I've done that - this episode will give you some insight into what I've been doing and why I haven't released a new episode since February. Show notes
Transcribe →Know your through line
Feb 2, 202200:10:33Tap to summarize"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities. As you think about acting on all those business ideas swirling around in your head, think about what connects them to the vision of your business. That connection is what I mean by a through line. If you are feeling as though you have too many business ideas, concerned that people may not understand the connections, or maybe you haven't recognized the connection yet…. I'm guessing it is there, hiding in plain sight. It's likely already visible to those around you. You just need to step back and allow it to become visible to you.
Transcribe →Bringing purpose to 2022
Jan 14, 202200:11:42Tap to summarizeMy goal at the end of the year was to bring purpose to 2022. I paused production of the podcast, spent time with friends and family, and directed my creative energies to art and the opportunities that have come from it. How have you started 2022 with purpose?
Transcribe →Engage your customers in a conversation
Nov 22, 202100:10:50Tap to summarizeHow hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that? Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality of the work or service we provide? Or is it that we've become too focused on all the internal workings of the business that we've lost sight of the fact without customers, we don't have a business? Honestly, I think it is a combination of all these factors. Bottom line, engaging customers in a conversation is good for business.
Transcribe →Resistance comes from living your purpose
Oct 27, 202100:12:54Tap to summarizeIt was a Speaking Your Brand episode that inspired the primary focus of this episode. In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes living the truth of our purpose. And if we are not feeling one of those maybe we need to dig deeper into our search for purpose. Resistance can come in internal and external forms. External examples might come from others criticizing or judging you and the way you lean into your purpose. Internal are obstacles we put in front of ourselves such as imposter syndrome, perfectionism, or people-pleasing. Show notes
Transcribe →Three steps to get better feedback with Carole Stizza
Oct 19, 202100:43:42Tap to summarizeWhat if I told you there were three steps to get better feedback? Three steps that would lessen the stress you feel when faced with a performance evaluation. Carole Stizza has developed a formula that will do just that. When we go into a performance evaluation or ask for feedback from a client, we often start with a prescribed form. And as a result, we listen to the responses but neglect to ask questions. Carole shares this is often because we view an evaluation as a one-way conversation rather than an open dialog for questions and conversation. Her research lead her to realize when we did ask questions, the questions were too broad or didn't include the context of what would make the responses relevant. Show notes
Transcribe →Return on relationship
Oct 12, 202100:15:39Tap to summarizeWhat is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important than ever. How do you figure out where your relationships stand? Think about the purpose. Is the original purpose of the relationship still valid? Has it evolved over time? Has it diminished? Maybe the purpose or the value of it no longer exists? In this episode of The Pursuit of Purpose, I discuss how to evaluate the return on relationship for a variety of key relationships in both our personal and professional lives. Check out the show notes for a variety of resources and a valuable worksheet to assist in determining the purpose of the relationship.
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