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Wendy (Caller)
We have a 15 year old daughter and she is a social media influencer. We've made her older siblings buy their own cars and they probably had six to $7,000 to buy a car when it was time. But obviously her situation is going to be much different and we aren't necessarily in agreement as to, my husband and I, as to how much money we should allow her to spend on her car.
Financial Expert 1
What is she earning? This is crazy.
Wendy (Caller)
It is crazy. Her manager says that in the next year she'll make a hundred thousand dollars. Currently she, she has a fully funded Roth IRA. She has 32,000 in a brokerage, and she's averaging about 8 to $10,000 a month right now.
Financial Expert 2
Wow.
Financial Expert 1
So what does she want to spend on a car.
Wendy (Caller)
To get what she wants? She'd want to spend around $50,000.
Financial Expert 1
Wow. Okay. I can understand your conundrum. Is that, Can I just ask, Can I just ask honestly, is that more expensive than your car?
Wendy (Caller)
Yes.
Financial Expert 1
Wow. This is something.
Financial Expert 2
Yeah. Okay. Oh my gosh.
Financial Expert 1
This is, this is juicy. This is a good call.
Financial Expert 2
And this is, this is, this is how I would feel as a mom. And I don't have a 15 year old. Let me just say that neither do I. I have a 10 year old. So I take this with a grain of salt. I always hate giving parenting advice when there's. I won't even say this is advice. This is like what just came up in me. Wendy, as a mom, we'll just be, we'll just be girlfriends, just chatting.
Financial Expert 1
I like that.
Financial Expert 2
What rose up in me is less about the dollar amounts and more about what I am. What am I? What am I helping her as a mom? See, that is important in life.
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Financial Expert 2
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Financial Expert 1
It just takes that stress out of.
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Financial Expert 2
What am I helping her as a mom? See, that is important in life. And she's in an Industry, which I'm not mad about. I'll link a dress or two. I'm not mad at the influencing world. I'm really not. That's how I buy half my clothes. As I see someone, I'm like also.
Financial Expert 1
A lot older and you've had a lot more maturity to grow over time.
Financial Expert 2
It can be, it, it's like the, it can be a very vain self, inward looking type industry in general. I'm not saying that's your daughter. I'm just saying the industry, the industry, right. Hollywood has an industry influencer, has energy like every, everything has pros and cons. So as a 15 year old, what I want to facilitate in her is that our stuff cannot own us. And that's from a debt perspective, but it's also from an identity contentment perspective. Our stuff is not going to make us who we are. And the moment we live in a world where our stuff starts to define us. And if you took all the stuff away, if you took the hair extensions and the eyelashes and the cars and the clothes, who am I? Who am I? Take everything away. Who am I? So like I would be pushing a message so hard, Wendy, to her of this is incredible. Number one, what she's doing. Like, like her, her tenacity to go out and do stuff and she, I mean it's amazing. It's absolutely incredible. So I don't want to squash this entrepreneurial side of her, but there's just a lot of caution and flags that this is going to be the first big purchase that she makes that could go take her down a road to say how much does stuff influence who I am as a person? And to have the restraint to say I want this $50,000 brand new car. But also I'm going to understand that I am 16 years old. I'm going to have a level of common sense with my life and I don't need a $50,000 car at 16. And it would show a lot of maturity and a lot of confidence as a mom to her if she was like, you know what, mom, I get it. Like I want a $50,000 car. What does she want? Is it like a. I don't even know what that would be.
Wendy (Caller)
A Jeep wrangler. The wrangler.
Financial Expert 2
Okay, it's that, what if we went and bought a used Jeep? Right, right. Like go and buy a used version. Like what does that do to your identity? Does that make sense? Like I'm trying to, I'm trying to kind of poke on the triggers of what I don't want to be magnified for her as an adult in her 20s. So like, how do you make a purchase that that doesn't influence it?
Financial Expert 1
I think what you. Rachel, I think you're right spot on on that. I also think there's part of it and again, there, it's, there's part of this that's hard to put into words. There's. There's also part of it where it's just about building a maturity. You said building a maturity level, but it's almost like her, her following. Right. She didn't immediately start with a million followers. She had to work to build that up. And as you go through those stages, your character also builds to be able to hold it a little bit more and a little bit more and a little bit more. Right. And so I think the same can be true from a financial perspective with large purchases. With large purchases, when you're gifted large amounts, there also has to be a part of your personality that can carry that. Because here's the thing. She's going to. If she does a $50,000 car, there's a lot that's going to come with that. There's going to be expectations from her friends. There's going to be things that she feels like now I have to be here or I'm projecting this to the world. Now I have to be here. It's almost like it's. And again, I don't have kids this age, but it's almost like when I was in eighth grade and I wanted to start wearing makeup. I didn't have a bad reason for wanting to do that. I just wanted to improve my. The way I looked as a eighth grader. But my mom saw ahead and was like, hey, you're just not there yet. Like you bringing makeup is going to bring a different type of attention. It's going to bring more. You know what I'm saying? That just there's more that goes along with these things than we than meets the eye. So I'm with you on not doing a $50,000 car, but I think it's fair for her to have more than a 6 or $7,000 car to reflect the work she's done 100% y.
Financial Expert 2
So maybe it looks more like I don't know what's reasonable for a 16 year old.
Financial Expert 1
16 or 20?
Financial Expert 2
Yeah, 20, 25. I don't know what's reasonable for a 16 year old that has the cash too, which is incredible. And she's buying her own car. So I want to reward part of that in Her. But I think for a teenage girl and that whole world and all of it, I'm like, I just want to. Where I can steer the motivation in a healthy way so that that is what's magnified as she gets older versus just being like, oh, my gosh, you can afford. You know, like, you can afford it, so just get it. And I. Wendy, to a degree, I have restraints on myself. I'm such a spender. I love clothes. I'm such a spender where I'm like, I probably could go out and get more, but I'm like, for my own dignity and my own sake, like, in my own contentment, I have to say no to myself sometimes, even though I can financially afford things, sometimes that I'm like, I don't. Does that make sense? Like, there's something there for her at 15 that I just want to protect.
Financial Expert 1
I agree. And I'm looking at our audience out here, and I'm like, I don't know if everyone agrees. Are we on point? Are we saying things that make points? Or are you like, no, you've missed it.
Financial Expert 2
Should she get a $50,000 car at 16? Is there any. Hands up?
Financial Expert 1
All right.
Financial Expert 2
Okay.
Financial Expert 1
We.
Financial Expert 2
Okay, we got a good. We got a good.
Financial Expert 1
And it's most adults out there, by the way. What about, like, 25,000? I. I feel like could. Is that still too high?
Financial Expert 2
Oh, we're getting some down. Oh, we're getting some lower.
Financial Expert 1
20, 20.
Financial Expert 2
All right.
Financial Expert 1
Okay.
Financial Expert 2
Okay.
Financial Expert 1
So you guys think she should stick to the six. The seven to $10,000 range? Okay.
Financial Expert 2
This is like a price for getting mixed reviews. And, yeah, I'm going to give her some. I'm going to give her some money to spend.
Financial Expert 1
I'd be okay with 20, 25, honestly. Yeah, I would.
Financial Expert 2
Okay. And let me say this to Wendy. It's got to be in cash. And you said her manager said she could be making 100,000. That's not money in the bank.
Financial Expert 1
That's good point.
Financial Expert 2
So it needs to be reasonable with what she has now. And I don't know what. I don't know how much money she has right now on that account.
Financial Expert 1
Yeah, that's true when you just monologue.
Financial Expert 2
I apologize.
Financial Expert 1
But it also reflects our. Our teaching, which is even at 100,050, that would be too much at this point. She'd be right at the line. So even from a rule of thumb perspective, not just from a, I don't know quote, kind of like morality.
Financial Expert 2
Yes.
Financial Expert 1
Good call. Thank you for the call, Wendy.
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Episode Title: My 15-Year-Old Daughter Is An Influencer and Saved $100k For a Car
Date: August 19, 2025
Host: Ramsey Network (Financial Experts featuring Rachel Cruze)
Caller: Wendy
In this insightful and lively episode, the hosts field a call from Wendy, a mother whose 15-year-old daughter is a successful social media influencer. The daughter has managed to save an impressive sum, aiming to buy a new car—potentially for $50,000. Wendy and her husband disagree about how much their daughter should be allowed to spend. The discussion explores parenting, financial maturity, social pressures, and the role of material possessions in shaping identity, with both practical advice and broader reflections on values.
Rachel Cruze (Financial Expert 2):
Raises concerns about the messages being sent—especially in an influencer environment that can be "a very vain self, inward looking type industry" (03:07).
Emphasizes the importance of teaching that "our stuff cannot own us," warning against "letting your things define you" (03:27–03:39).
Encourages Wendy to use this as a teachable moment about identity, restraint, and contentment, rather than just a financial decision.
"If you took all the stuff away, if you took the hair extensions and the eyelashes and the cars and the clothes, who am I? Who am I? Take everything away. Who am I?"
— Rachel Cruze, 03:27
Both experts agree that while the daughter has earned the right to a better car than her siblings, $50,000 is excessive, especially for her age.
They discuss more reasonable figures, suggesting $20,000–$25,000 as generous yet appropriate, given her unique situation.
Advocates for buying a used car to help ground expectations and curb the potential for materialism.
"With large purchases, when you're gifted large amounts, there also has to be a part of your personality that can carry that... There's a lot that's going to come with that."
— Financial Expert 1, 05:24
Rachel Cruze (Financial Expert 2):
"Our stuff is not going to make us who we are... The moment we live in a world where our stuff starts to define us... that's what I want to push back against." (03:10-03:30)
Financial Expert 1:
"With large purchases... there also has to be a part of your personality that can carry that. Because... there's a lot that's going to come with that." (05:23-05:35)
Rachel Cruze (on personal discipline):
"Even though I can financially afford things, sometimes... for my own dignity and my own sake, in my own contentment, I have to say no to myself sometimes." (07:35)
Financial Expert 2, regarding projected income:
“Her manager said she could be making $100,000. That's not money in the bank...” (08:37)
This episode dives deep into the complexities of parenting a financially successful teen, offering grounded, thoughtful advice on balancing celebration and restraint. Listeners are encouraged to consider not just the “how much” of spending but the “why”—promoting healthier relationships with money, possessions, and personal identity from a young age.