Fresh off the UXHI conference, Pua shares her nuanced take on AI, breaking down why even many top leaders in tech and UX design believe AI won’t replace thoughtful design. She lays out the current issues with “AI slop,” the self-licking ice cream cone problem, and why critical thinking, user empathy, and real conversations still beat formulas. Because ultimately, the goal is to create content that builds trust, not volume.

In a world where AI is in all of our thoughts and starting to take root in many of our processes, Pua reminds us that while AI can accelerate workflows, it can’t replicate human creativity, intuition, or integrity. True impact still comes from the designer’s ability to connect emotionally, think critically, and craft real, human-centred experiences.

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