Our book of the month is "This is Strategy" by Seth Godin. When this book was published, I knew I wanted to read it. I’ve been following Seth for years.

Rather than presenting strategy as an academic discipline or a collection of management frameworks, he describes it as a way of thinking about systems, incentives, and long-term change. The result is a book that is less about business tactics and more about understanding how meaningful change actually occurs.

His assertion is that what is taught in school consists of questions where the answer is known. If the teacher doesn’t know the answer, they can’t write a test to give you a mark. As a result, schools don’t teach you how to answer questions where the answer is not known. In fact, part of the job will be to define the question. The true underpinnings of strategy come from asking these types of questions.

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