Success in real estate isn’t just about market trends. It’s about mindset, adaptability, and leadership. On this episode of The Real Experts Podcast, Brett Jennings sits down with Spring Bengtzen, CEO of Utah Life Real Estate Group.

Spring’s journey into real estate wasn’t planned. She started her career in cosmetology, but a chance dinner conversation led her into a role she never expected. Her first six months in the industry were spent shadowing an agent, learning everything she could. Until one day, she closed her first deal over the phone. "I just repeated what I had heard the agent say a hundred times: 'Would you like to make an offer?' And the answer was yes." That moment changed everything.

But real estate success isn’t a straight line. When the 2008 financial crisis hit, Spring had to pivot...fast! She went from selling luxury homes in a resort town to handling short sales and foreclosures, an experience that reshaped how she viewed the industry. "Homes will always sell in any market. You just have to be willing to adjust."

Over the years, Spring built her team, but growth wasn’t immediate. She ran a small, elite group of agents, each closing over 40 homes a year until a mentor challenged her to scale. That moment of reflection led to a complete rebuild of her business model, shifting from a tight-knit unit to a high-growth team of 80+ agents.

In this episode, Spring shares how she overcame self-doubt, the game-changing lessons from coaching, and why she believes that vibration and energy are the real currencies of success. She also discusses her next chapter, which includes expanding beyond real estate into coaching and mentorship.

Here are the key takeaways:

(2:23) First real estate breakthrough after rejection

(7:47) Owning a small market & making 30 under 30

(9:47) Overcoming stagnation & learning to scale

(12:05) Making the same money for 17 years

(13:24) Burnout, marriage, and finding a bigger purpose

(14:53) The NLP training that changed everything

(19:02) Understanding mindset and energy in business

(22:34) Finding your zone of genius

(24:18) Why market downturns are a blessing in disguise

(25:28) The decision to step out of the bubble and grow

(28:15) How to scale fast as a small team

Curious about what it really takes to scale a real estate business while staying aligned with personal growth? Tune in now to hear Spring’s story and how her mindset shift took her from surviving to thriving.

About Spring Bengtzen

Spring Bengtzen is the CEO of Utah Life Real Estate Group and an associate broker at eXp Realty. Leading one of the top real estate teams in the country, she and her team sold 750 homes in 2023, totaling $350 million in volume. She speaks across North America, sharing strategies with real estate team owners on building successful businesses. Outside of work, she enjoys spending time with her family and being outdoors.

Contact Spring at:

Utah Life Real Estate Group

Spring B

LinkedIn

About Brett Jennings

Brett Jennings is the founder of Real Estate Experts and a recognized figure in the real estate industry, known for his expertise in luxury home marketing and negotiation, certified by Harvard Law. His achievements include being named in the top 1/10th of the top 1% of real estate groups by the Wall Street Journal. Beyond accolades, Brett is passionate about coaching clients through real estate decisions to impact their lives positively. His unique approach combines real estate knowledge, financial insight, and life coaching, ensuring clients navigate the market confidently.

Contact Brett at:

LinkedIn

Website