In today’s episode of The Real Stuff, I’m sitting down with Samantha Diamond, CEO and co-founder of Bird & Be, a company born out of her personal experience with PCOS, pregnancy loss, and the deep gaps in reproductive health education. Despite being married to an OB/GYN, Samantha realized she still didn’t understand her cycle, fertility window, or the silent struggles that so many women face—until she became one of them.

We talk candidly about how hormonal birth control masked her PCOS for years, her experience with pregnancy loss and infertility, and why fertility is not just a woman’s issue (hi, sperm!).

We also discuss the shame and confusion so many couples face while trying to conceive, and how she used her background in beauty and CMG to build a company that’s changing the game for modern fertility support.

Bird&Be offers everything from at-home fertility tests to prenatals for both men and women, but this episode isn’t just about products; it’s about empowerment.

Samantha opens up about the emotional toll of TTC, how the packaging of fertility products made her feel unseen, and why redefining pregnancy culture is so important.

Whether you’re navigating PCOS, thinking about your fertility future, or supporting someone through a difficult season, this conversation is for you.

Visit birdandbe.com and use code REALSTUFF for 15% off your first purchase.

Follow Samantha on IG: @startupmamma

Watch this episode in video form on YouTube: https://www.youtube.com/playlist?list=PLjmevEcbh5h5FEX0pazPEtN86t7eb2OgX

To apply to be a guest on the show, visit luciefink.com/apply and send us your story.

I also want to extend a special thank you to East Love for the show's theme song, Rolling Stone.

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The Mental Weight of Infertility: Why Men Need To Show Up (Samantha Diamond)

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