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Transcript35 lines
- [00:00]
A
Foreign.
- [00:06]
B
Watch fans and welcome to another edition of the Real Time show from Villa Sara San for the Time to Watches event. We are hosting an impromptu interview now with our new friend from Munich and Monaco. This is Nico from Chrono Cash and Monaco Watch Club.
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A
Almost, almost, almost.
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B
Nailed it.
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A
Starts with a C. Also starts with.
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B
A C. Okay, so Nico, you are visiting this event to brands, correct?
- [00:33]
A
Yes, absolutely right. We, well originally we are pre owned watch dealers with a store in Munich and Monaco. We are doing like more watches which we're showing on the Watches and wonders. So Rolex, Patek Philippe, Police, Notorious, etc. But we are also very interested in newcomers from the watch industry. So this is why we booked our stay in Geneva not only for one day or for two days and stayed at the fair over there for two days. But we said we have to visit this fair on the next day because there are many, many watch manufacturers or smaller watchmakers, brands who are not recognized by the world. What is a pity because as I said before, before the mics turned on, nowadays it's not enough to be just a watch dealer, you have to be an influencer. You have to put your face in the camera, you have to give their product a voice and there are many people who just don't have the time for it or not. The type of a personality who is ready to talk or to put his face in the camera. So it makes fun, but it's very hard. Like we, we underrated this part of the business for many years, didn't do it at all, but now we started it, it goes well, but that's a tough road. Definitely.
- [02:06]
B
But you've seen the uptick in sales or engagement from the content you've been creating at events like this.
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A
Definitely, definitely. And we realized that nowadays if you're not on the Internet, if you're not on Instagram or YouTube, you're like you're not existing.
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B
Yeah. My colleague, my co host, Alain Ben Joseph always says if you don't, if you don't post, you don't exist. He doesn't say it like that. That's not what he sounds like. But you know, that's what I hear.
- [02:31]
A
Yeah, I heard kind of joke about it like, yes, I've been, I don't know, to a fancy restaurant last night. Didn't see it on the stories on the real. So why you're lying.
- [02:41]
B
Yeah, that's a step too far for me. But I do think these events do deserve some coverage and obviously that's why we've got this glass Igloo set up outside Villa Sarasond to try and accrue as many opinions and, you know, news about novelties as we can while the event is actually in progress. So you've been around the whole villa. In fact, you're not too far away from flying out of town. Right. So tell me what you think were the highlights for you. Which brands would you like to work with in the future?
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A
Well, there was one very special highlight. Let's point out to watch companies which appeared in my as very interesting for the future because we're also looking for potential partners for the future. There was a company I'm very bad at with names, so it takes a while, but there was a company who was producing very interesting colorful dials in the dials are produced in Vietnam handmade. It takes at least 20 hours to produce the dial. The technique of making these colors is unique because all pigments of the color are natural based.
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B
20 layers.
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A
Yes, 20 layers. You heard about it? I guess Awake.
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B
Yeah, Awake is the name.
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A
Awake. Right, right, right, right. Awake. From my perspective, this is a very interesting brand. Also the guys found Blackout.
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B
Oh yeah.
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A
Because the idea to make the tourbillon in this way affordable for a huge amount of people. It can be debated if it's good or not because the Tourbillon is like one of the most complications of the world and Breguet invented it and etc. But. And now anybody in the world who has four grand can afford a flying tourbillon if. Yeah, but I like the design of the brand. I like the fact that the open to say that they get the base for it from China but then they change certain parts of it to make it more efficient, more trustful.
- [04:39]
B
Yeah.
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A
And I like the guys behind it because what we also when we started the social media thing, even if the Monaco watch company existing already 12 years and Chrono Cash for seven years, but we didn't hold our faces in the cameras and we started the social media thing about, I don't know, one and a half year ago. And what we realized is that different, I will say different, when we started we said we will not pretend to be somebody who we are, not who we are. So. And if you, if a younger or if you think about watchmakers, watch or watch dealers, you say, you think about the official jewelry houses where everybody's wearing white gloves, everybody's very polite wearing a suit.
- [05:28]
B
You're none of those things.
- [05:29]
A
That's not our type. It's not our type. Right. But we still selling watches for 350,000 or for 50,000 etc. But I don't have to wear a suit and a tie to do it and to. To make the person in front of me to understand that I'm serious and can be taken serious also. And, and this is the thing what I liked about the guys. They are authentic.
- [05:49]
B
Yeah.
- [05:49]
A
Yes. They're young, they're dynamic, they have a vision and they are also this theme was discussed by us because this is a very important point from my point of view and the third thing I want to point out and this I already said to my colleagues in my partners, my friends, my employees. The best watch I have seen in the complete two days periods including Watch Some Wonders yesterday was the small brand again the name which just launched the first series of watches with 25 pieces in gold with the blue dial which telling the the history of the Lake Como. Okay, it is. I can ask my friends what is the name of the. Of the. Of the watch I like the most? What is the name of the brand? What is the name of. Brava.
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B
Braver. Braver.
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A
Yes.
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B
Well, yeah, Braver's getting a lot of pop this week. It's something everyone's.
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A
Incredible. Yeah incredible. And I also talk to. To the girl on at the. At the desk and said that this is very nice product and it's very good priced because from my perspective and I'm a watch dealer for many years this can be an alternative for somebody who has everything already and also high complicated pieces and thinks about something completely different but still having something complicated, well done and not known to. To wear this watch to be separated from others because this is also becoming a part of luxury to to have something what others people. Other people don't have. But nowadays there are so many watch brands and even like Rolex is called the waiter watch.
- [07:44]
B
Like I mean I would guess that that's always been at least a component of many definitions of luxury. The question is now whether or not those special pieces, that specialness is accessible or not. Because in many ways some people attribute luxury to inaccessibility and that by its nature means that other people don't have the same thing. But it also means in that definition that many people just can't have the same thing. But if you can have it and other people don't have it, then that maybe is where we're going now it's a little bit more powerful maybe. Why limited editions are still very popular amongst collectors and watch enthusiasts. And yeah, I think that Bravo is really off well off to a good start. Not really what to say, but, like, it's on a good track, shall we say. And I think it's definitely something that a lot of people like you will be engaged with in the coming years. So do you hope to stock some of the brands that you've seen in Villa Saracen? Is that your goal?
- [08:38]
A
This is the main, main goal. Why we came here to this fair today, to see what's going, going on in the market and to see if there are different companies which could match our expectation.
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B
Yeah.
- [08:53]
A
And for whom we can be a trustful, reliable partner in future, giving our options of the physical shops to have these watches, which we also like. Because something I don't like, I cannot sell that passion as something that I really like. And if. If I take instead of 10 brands, I take only seven, because the three other brands I just don't like, I would prefer to stay with seven. But to stand behind every single product.
- [09:23]
B
I sell, I mean, that's how you got to do it. You got to keep the passion there. Nico, thank you for your time. It was a real pleasure to speak to you. Safe flight home and see you next time.
- [09:30]
A
Thank you very much. It.