Podcast Summary: The Real Time Show – "Time To Watches: Aerowatch"
Release Date: June 13, 2025
In this engaging episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph delve deep into the storied legacy and contemporary endeavors of Aerowatch, a venerable watchmaking brand celebrating 115 years. Through an in-depth conversation with Jean Sebastian, co-owner of Aerowatch, listeners gain valuable insights into the brand's evolution, challenges, and future prospects in the ever-competitive watch industry.
1. Introduction to Aerowatch
The episode kicks off with Alon Ben Joseph introducing Jean Sebastian from Aerowatch, highlighting the brand’s centennial legacy. Filmed live from the glass igloo at the Time To Watches 2025 event in Geneva, the setting underscores the brand's prestige and longstanding heritage.
Jean Sebastian responds, emphasizing the need to educate more people about Aerowatch:
“I think like me, the more people that should learn about the brand, because I do not know much about you guys.”
(00:34)
2. The Rich History of Aerowatch
Jean Sebastian provides a comprehensive overview of Aerowatch's origins and its commitment to pocket watch manufacturing:
- Founded in 1910 in La Chaux-de-Fonds by the Gutman family during an era when aeronautics was booming.
- Maintained uninterrupted production of pocket watches for nearly 90 years.
- 1942: The Crevoisier family from Neuchâtel took over, continuing the legacy until 2001.
- Transitioned to wristwatches in 2004-2005, marking a significant shift from solely producing pocket watches.
“Aerowatch is an old brand which was founded in 1910... almost three years. And you know, pocket watch is a niche product and the market is changing a lot.”
(00:50 - 02:00)
3. Transition from Pocket Watches to Wristwatches
The conversation explores the historical context of pocket watches, noting their popularity from the late 19th century through the mid-20th century, especially in corporate gifting and among American consumers.
Jude Aloman Joseph draws parallels between the decline of pocket watches post-World War II and current market trends:
“There’s a direct correlation with the demise of pocket watches.”
(03:38)
Jean Sebastian discusses Aerowatch's strategic pivot:
“We decided to continue to produce a small range of pocket watches... always respect your heritage.”
(05:24)
4. Modern Pocket Watch Innovations
Aerowatch has reimagined the traditional pocket watch for the modern era, incorporating contemporary design elements and enhanced functionality.
Jean Sebastian highlights recent innovations:
“We create something with different shape in satin matte finish with sapphire crystals. This is also a pocket watch which is waterproof...”
(05:32)
Features include:
- Sapphire Crystal: Enhances durability and clarity.
- Waterproofing: Adds practicality for everyday use.
- Unique Patterns: Inspired by the Jura mountains, adding a regional touch.
- Sandblasted Movements: Industrial design meets classic aesthetics.
5. Production Volume and Market Niche
Aerowatch maintains a delicate balance between heritage and limited production to sustain exclusivity.
Jean Sebastian shares production figures:
“We produce what actually between 12 to 15,000... pocket watches represent still only 10% probably of the.”
(07:57 - 08:03)
This indicates an annual production of approximately 1,200 to 1,500 pocket watches, catering to a niche market of individual enthusiasts rather than corporate clients.
6. The Impact of Smartwatches and the Future of Mechanical Watches
A pivotal discussion centers on the relevance of mechanical watches in the era of smartwatches.
Jude Aloman Joseph poses a critical question:
“With the arrival of smartwatches, do you think that mechanical wristwatches are doomed to have the same future as pocket watches?”
(09:34)
Jean Sebastian offers an optimistic perspective:
“I don't think so. Because for me the Swiss watches are real, have real world value... we have to educate the young generation to the watchmaking horology.”
(11:12)
He believes that the inherent value and craftsmanship of Swiss mechanical watches will continue to resonate, especially as Aerowatch engages directly with consumers at events like Time To Watches.
7. Participation in Time To Watches Geneva 2025
Aerowatch's presence at Time To Watches 2025 underscores its commitment to revitalizing the brand and expanding its reach.
Jean Sebastian discusses the benefits:
“We have the possibility to have contact with the press people... very professional and it's a nice discovery for us.”
(13:45)
Key objectives include:
- Networking: Engaging with distributors, agents, and retailers.
- Marketing: Building brand awareness with a limited marketing budget.
- Consumer Interaction: Directly connecting with watch enthusiasts and collectors.
8. Perspectives from Hosts Rob and Alon
Post-interview, Rob Nudds and Alon Ben Joseph share their reflections on Aerowatch.
Alon expresses intrigue about Aerowatch’s persistence and market strategy:
“It's interesting that they're able to do that without shoving marketing down your throat... it's a sleeper brand that has a huge potential.”
(20:02 - 22:54)
Rob adds insights into Aerowatch's retail presence and market positioning:
“It seems like this is a sleeper brand that is very much about ROI. They are self-sustaining because I don't think they do a lot of marketing.”
(20:39)
Both hosts recognize Aerowatch as a brand with significant potential, particularly in emerging markets and among consumers seeking unique, heritage-rich timepieces.
9. Final Thoughts and Future Outlook
The episode concludes with Jude emphasizing the importance of showcasing independent watchmakers and brands like Aerowatch to a broader audience. He encourages listeners to explore Aerowatch's offerings through their website, fostering greater appreciation and awareness.
“If you want to discover more, check out their website. It's aerowatch.com.”
(17:38)
Jean Sebastian expresses gratitude and optimism:
“Thank you very much, Alon. It was a pleasure being here.”
(18:02)
Conclusion
This episode of The Real Time Show serves as a comprehensive exploration of Aerowatch’s enduring legacy and adaptive strategies in the modern watchmaking landscape. Through thoughtful dialogue and expert insights, listeners gain a nuanced understanding of how a century-old brand navigates contemporary challenges, embraces innovation, and seeks to reconnect with a new generation of watch enthusiasts.
For More Information: Visit Aerowatch's official website at aerowatch.com to explore their collection and learn more about their heritage-driven timepieces.