Podcast Summary: The Real Time Show – "Time To Watches: AnOrdain and Paulin"

Release Date: June 25, 2025
Hosts: Rob Nudds & Alon Ben Joseph
Guests: Lucy from Paulin and Lewis from AnOrdain

1. Introduction and Brand Connection (00:00 - 02:07)

Rob Nudds kicks off the episode by welcoming listeners to the "Time to Watchers" event 2025, emphasizing the familial relationship between the two featured brands, AnOrdain and Paulin.

• Rob Nudds: "Could you explain to us the connection between AnOrdain and Paulin?" [00:31]
• Lewis: "Paulin became part of AnOrdain a year or two ago and we've taken it in house as our sister brand. It's assembled by the same watchmakers..." [00:31-01:06]

2. Introducing Lucy and Her Role (01:06 - 04:27)

Rob introduces Lucy, who shares her journey to Paulin. Initially visiting to explore the watchmaking studio, Lucy transitioned into marketing and community building for the brand.

• Lucy: "I thought I was heading up there to check out the watchmaking studio... ended up having a chat with Lewis about marketing..." [01:16-01:41]
• Alain: Clarifies her social media presence, ensuring no confusion with other brands. [02:21-02:35]

3. Content Creation and Objectivity (03:12 - 05:08)

The discussion shifts to Lucy's approach to content creation, balancing her role in promoting Paulin while maintaining objectivity in her reviews.

• Alain: "Can you really be objective and independent and share your thoughts?" [03:12]
• Lucy: "I don't review purely watches... if she does, they have to be bad reviews. Otherwise it's a little biased." [03:22-03:36]
• Rob highlights her honest feedback on Paulin's Land Dweller. [03:54-04:27]
  • Lucy: "I love how thin it is. Love the bracelet... Personally, it's not for me, but the watch world will eat it up though." [03:58-04:27]

4. Focus on Craftsmanship and Enameling (05:08 - 13:15)

Rob delves into the technical aspects of AnOrdain and Paulin watches, particularly the emphasis on aesthetics and artisanal craftsmanship over movement innovation.

• Rob: "Annordain and Paulin are more focused on the aesthetics and the artisanal side of things." [05:08]
• Lewis elaborates on the enameling process, a cornerstone of their craftsmanship. [05:48-07:24]
  • Lewis: "Enameling is our core... we've got a team of about nine enamellers..." [05:48-06:11]

5. Challenges and Innovations in Enameling (09:58 - 13:15)

The conversation explores the complexities of enameling, drawing parallels to historical craftsmanship and modern challenges.

• Lewis: Discusses the intricate process of enameling and its historical significance. [09:58-10:16]
• Alain introduces the concept of "painting with glass," simplifying the technicalities for listeners. [10:16-11:13]
• Lewis compares traditional techniques to modern applications, highlighting the durability and complexity of enamel work. [12:01-13:15]
  • Lewis: "The tolerances are so far away... you have to put enamel on both sides to prevent warping." [12:35-13:15]

6. Paulin Brand Insights and Offerings (13:15 - 18:34)

Lucy provides an overview of Paulin, focusing on the brand's collaboration between art and solid watchmaking, offering a diverse range of watches to cater to various preferences.

• Lucy: "Paulin is the collaboration between the art design world and a solid foundation of watchmaking..." [14:12-14:49]
• Rob and Lucy discuss the variety in Paulin's offerings, including quartz, automatic, and manual wind watches priced from £450 to £990. [14:49-15:23]
• Market Expansion: Lucy outlines plans for global events, retail partnerships, and enhanced online presence to increase brand visibility. [15:50-18:34]
  • Lucy: "We're in the process of moving workshops... we offer free shipping and free returns." [16:07-16:22]

7. Market Demographics and Retail Strategy (18:34 - 27:54)

The hosts and guests analyze Paulin's target demographics, emphasizing the brand's appeal to Millennials and Gen Z who seek niche, design-focused timepieces over traditional luxury brands.

• Alain: Discusses the appeal of Paulin to design enthusiasts and offers insights into consumer behavior. [27:54-30:39]
• Rob adds that Paulin's dual offering of quartz and automatic movements broadens their market appeal. [30:39-32:59]

8. AnOrdain's Current Standing and Future Prospects (32:59 - 38:47)

Alain shares personal experiences and insights into AnOrdain's exclusivity and the challenges of obtaining their watches due to long waiting lists.

• Alain: "I will do so if I can now... the design and the elegant slimness are appealing." [32:59-34:26]
• Rob provides technical details about AnOrdain's movements and discusses potential future developments to enhance watch slimness. [34:03-38:47]
  • Rob: "Enamel dials are by their nature quite thick, but increasing the case diameter helps ... they have a custom decorated movement..." [38:14-38:47]

9. Upcoming Releases and Collaborations (38:47 - 22:53)

Both Lewis and Lucy tease upcoming products, including new watch models, luminescent wall clocks, and collaborations with artists, signaling continued innovation and expansion for both brands.

• Lewis: Announces new watches and movement designs set to launch in the next year. [21:15-21:44]
  • Lewis: "We've got new watches, new movement design... a custom decorated movement designed by one of our in-house designers." [37:50-38:14]
• Lucy: Highlights upcoming luminescent watches and collaborations. [22:27-23:00]
  • Lucy: "There are some really exciting things coming out for Paulin, specifically a brand new model... and some awesome collaborations coming up this year as well." [22:32-23:00]

10. Host Reflections and Closing Remarks (39:19 - 23:08)

Alain and Rob share their admiration for the brands and their guests, praising the synergy between AnOrdain and Paulin and anticipating future growth and innovation.

• Alain: "They're both a force to be reckoned with... fantastic sense of humor... Lucy is a true watch nerd." [23:53-25:48]
• Rob: Encourages listeners to follow Lucy on Instagram and highlights the brands' unique offerings. [25:48-32:59]
• Closing: Rob invites listeners to engage with the show's online platforms and thanks the guests for their participation. [39:54-23:08]

Notable Quotes with Timestamps

• Lewis on Brand Connection: "Paulin became part of AnOrdain a year or two ago and we've taken it in house as our sister brand." [00:31]
• Lucy on Content Creation: "I don't review purely watches... they have to be bad reviews. Otherwise it's a little biased." [03:22]
• Lewis on Enameling: "Enameling is our core... we've got a team of about nine enamellers..." [05:48]
• Alain on Paulin's Appeal: "There's a big customer, especially the younger ones... that never want the mainstream brands." [27:54]
• Rob on Movement Innovation: "The quartz is incredibly cool... it's a great value proposition." [30:39]
• Lucy on Upcoming Models: "There are some really exciting things coming out for Paulin, specifically a brand new model..." [22:32]

Conclusion

In this episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph engage in an insightful conversation with Lucy from Paulin and Lewis from AnOrdain. They explore the deep-rooted connection between the sister brands, delving into their shared commitment to artisanal craftsmanship, particularly enameling. The discussion highlights Paulin's vibrant and diverse watch offerings catering to a broad demographic, while AnOrdain's exclusivity and innovative designs position it as a niche yet highly sought-after brand. Both hosts and guests emphasize the importance of design, quality, and community engagement in shaping the future of these brands. Listeners are left with an anticipation of upcoming releases and collaborations that promise to further elevate AnOrdain and Paulin in the watchmaking industry.

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