Time To Watches: Atelier Jalaper

Summary

Podcast Summary: The Real Time Show – "Time To Watches: Atelier Jalaper"

Release Date: June 20, 2025

Hosts: Rob Nudds & Alon Ben Joseph

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Introduction

In the June 20, 2025 episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph welcome Louis Jalaber, the founder of Atelier Jalaper, to discuss his innovative approach to watchmaking. Filmed in their distinctive glass igloo in front of Villa Saracen, the episode delves into Louis's passion for blending automotive heritage with contemporary watch design.

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Introducing Louis Jalaber and Atelier Jalaper

Louis Jalaber introduces himself and explains the origin of his brand's name, a combination of his own name and that of his business partner, Simon Schlepper.

Louis Jalaber [00:39]: "It's the mix of my name and the one of my business partner, Simon Schlepper. And that's the name of the brand, Atelier Jalapel."

Judah, a co-host or co-participant, humorously remarks on the brand name choice.

Judah [00:48]: "Yeah. I would not have called the company Atelier Schlepper. Schlepper is not so much always a positive."

Louis acknowledges the positive spin they've given to the name.

Louis Jalaber [00:57]: "Positive, exactly."

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Spotlight on the Featured Watch

Judah showcases a Time To Watches: Atelier Jalaper timepiece, highlighting its design elements that blend contemporary aesthetics with 1950s-60s vibes. The watch features a 39mm stainless steel case, an aluminum dial, and a see-through case back.

Judah [01:38]: "It's very much a contemporary stainless steel watch that I think is 39 millimeters exactly. Beautiful steel dial aluminum."

Louis clarifies the movement powering the watch.

Louis Jalaber [02:02]: "It's Indeed a Sellita SW300 with the chronometer certified."

Judah estimates the watch's price and dimensions, prompting Louis to confirm.

Judah [02:18]: "If I had to guess, I think it's around 2000 and I hope it's around 17, 18, 1900."

Louis Jalaber [02:38]: "It's Swiss francs. It's 2,300 in that or without? With VAT?"

The hosts appreciate the watch's thickness and design, noting the contribution of the designer, Xavier.

Judah [03:17]: "Thickness wise, dear Louis, is it correct that's around 10 millimeters?"

Louis Jalaber [03:22]: "Yes, it's correct with the glass. Yeah. 10.5 something around 10.5."

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Design and Craftsmanship

Alon delves into the watch's intricate design, praising the chapter ring and the AJ logo's aesthetic reminiscent of classic manufacturing stamps.

Alon [03:33]: "Applied on the dial also is the AJ logo, which I hate modern logos most of the time, but this one actually works. It's a really cool thing that looks not just like a logo but also somewhat like a shield, like an old manufacturing stamp, like a maker's mark."

Louis shares the inspiration behind the dial's material, emphasizing sustainability and authenticity.

Louis Jalaber [04:23]: "We used to take a piece of the bonnets to make the dial. That's why it's made in aluminum. It's made out of a Jaguar E type, semi lightweight, which are the E type that are racing. And this way they are in aluminum to get a better performance."

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Sustainability and Authenticity

Judah probes into Atelier Jalaper's commitment to sustainability and the authentication of materials.

Judah [05:24]: "Are the lab grown natural, not gemstones? No. Do you guys prove that it's actually the bonnet from that particular E type and how."

Louis explains their meticulous process for certifying and transforming automotive parts into watch components.

Louis Jalaber [05:41]: "We record everything from the moment we have the bonnets and how we're going to transform it to cut it, get the paint out and transform it into dials."

He further clarifies that this documentation is available on their website.

Louis Jalaber [06:25]: "On the website, on the page of the product, on the project page. And yeah, it's available. You can see it's all the steps."

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Technical Challenges and Solutions

The conversation shifts to the technical challenges of creating a straight aluminum dial from the curved surfaces of classic cars like the Jaguar E type.

Judah [06:37]: "How do you make a straight dial?"

Louis Jalaber [06:53]: "It was quite complicated at the beginning to have flat tires. And, yeah, it's our little secret how to transform the aluminum without having tension into the aluminum to flatten them."

Louis confirms the evolution of their collection, noting previous models inspired by the Aston Martin DB5 and Lamborghini Miura, before introducing their latest E type collection.

Louis Jalaber [07:20]: "We started with a model based on Aston Martin DB5. Then we did one project with the Lamborghini Miura, and this is our now new collection made out of the E type."

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Versatility and Future Projects

Alon expresses interest in the possibility of Atelier Jalaper creating watches inspired by other vehicles or even different modes of transport like submarines.

Alon [08:05]: "Would you make a watch with a submarine dial?"

Louis remains open to expanding beyond cars, emphasizing their passion-driven approach.

Louis Jalaber [08:34]: "How it all started? It's really by Passions. My business partner, Simon and I, we are huge fans of cars and watches, and we wanted to blend those two universes into a unique and a different way."

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Attention to Detail: Hidden Features

Louis discusses the asymmetrical design elements of the watch, drawing inspiration from automotive features.

Louis Jalaber [09:32]: "Because there are a lot of hidden details. Like, for example, you notice how the screws are placed asymmetrically. And there is also something asymmetrical about this watch that we wanted."

This attention to detail not only enhances the watch's aesthetic appeal but also its wearability.

Alon [10:23]: "Because it's going to slightly sort of cause the watch to lean a little bit towards you, and so it'll stand up on an almost styloid very nicely."

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Exhibiting at Time To Watch

Louis shares his experience exhibiting for the first time at Time To Watch, highlighting the positive interactions and opportunities.

Louis Jalaber [11:05]: "First time, yeah."

Judah [11:07]: "How is the experience?"

Louis Jalaber [11:07]: "I love it. It's lovely. I've been the previous years, just as a visitor to check how was the fair and it's the first time. It's a very nice fair. Meeting a lot of clients, friends, retailers, press. It's amazing. Very good so far."

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Business Model and Sales Strategy

Judah inquires about Atelier Jalaper's business model, to which Louis outlines a direct-to-consumer approach supplemented by emerging retail partnerships.

Judah [11:27]: "What's your business model? Are you direct to consumer? Do you have wholesale retail? How do you guys work?"

Louis Jalaber [11:32]: "We are direct to consumer everything on our website. But since a few weeks now we are open to to retail and. And we are looking for a new point of sales. Yeah."

Alon lauds the watch's craftsmanship and encourages listeners to engage with the brand in person.

Alon [11:47]: "This is an incredible watch, by the way. Just a beautiful, beautiful object. Gorgeous. [...] I would encourage anybody that is in the vicinity of an event that Atelier will be attending in the near future to go along and have a chat with Louis because it really is great work."

Louis provides the website URL for interested listeners.

Louis Jalaber [12:16]: "Www.atelierjalapere J-A L A P E R dot com."

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Hosts' Perspectives and Final Thoughts

Post-interview, Alon and Judah share their impressions of the Atelier Jalaper watch.

Judah [12:42]: "I wanted to hate it and I didn't like that it was Louis Jalaber founding the Atelier Jalapeno. But you know what, he's a lovely guy. The watches actually really, really impressed me."

Judah draws parallels between Atelier Jalaper and other brands that incorporate unique materials into their timepieces, emphasizing the brand’s distinct style and sustainability efforts.

Judah [13:09]: "I immediately thought of them the first time I heard of the brand Atelier Jalapel and I'm like, okay, guys, what are you bringing new to the table. [...] It seems it has been done, but I think it's still romantic. I think it's cool."

Alon adds that Atelier Jalaper is ahead of its time, particularly in their conceptual approach to watchmaking.

Alon [14:48]: "Yeah, I think they're very much ahead of their time in terms of concept. [...] This model is easily the most refined. It's the most elegant. The case is perhaps the simplest in many ways, but also the sharpest and the best machined and the most exquisitely finished."

The discussion touches upon the aesthetic considerations of watch design, particularly the use of screws on the dials.

Judah [16:48]: "Obviously I've done a collab with Cedric Bellon who has them as well. And I loved the studio Underdog field watches with the screws on the sapphire dials."

Alon critiques the alignment of screws on watch dials, yet appreciates their functional role.

Alon [17:14]: "I don't mind the posts because they play a role. [...] I actually have grown to love those posts as a feature."

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Future Inspirations and Directions

Judah poses a creative challenge to Atelier Jalaper, encouraging them to explore watch designs inspired by other iconic vehicles and modes of transport.

Judah [18:24]: "What is the next chapter you would like? Atelier Jalape to make the next car."

Louis remains open to diversifying their inspirations beyond cars, mentioning potential ventures into submarines and other vehicles.

Louis Jalaber [09:09]: "Why not submarine suppliers? [...] We are very focused on cars because it's really where our passion is. But why not doing it with different vehicles?"

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Conclusion

The episode wraps up with a spirited exchange between the hosts, reflecting on Atelier Jalaper's unique position in the watchmaking industry and expressing enthusiasm for the brand's future endeavors.

Alon [21:24]: "So yes, Atelier gel. Go ahead, grab that by the balls and take it where you want to take it."

Judah [21:24]: "You heard it first on the Real Time Show, Sam."

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Key Takeaways

• Atelier Jalaper seamlessly integrates automotive history with modern watchmaking, using authentic materials from iconic cars like the Jaguar E type.
• Sustainability is at the forefront, with meticulous documentation of material sourcing and transformation processes available on their website.
• The brand emphasizes unique design elements inspired by vehicle features, ensuring each watch stands out both aesthetically and functionally.
• Future projects may expand beyond cars, exploring inspirations from submarines, trains, and other modes of transport.
• Direct-to-consumer sales complemented by selective retail partnerships aim to broaden Atelier Jalaper's market reach.

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For more information and to explore Atelier Jalaper's collection, visit their website at www.atelierjalapereJALAPER.com.

Transcript

[Alon]

Foreign.

[Judah]

Hello. Welcome to another episode of the Real Time show together with our friendly neighborhood watchmaker, Rob Dunce and me, your friendly neighborhood Judah. Alon, mein Joseph. We're sitting in our glass igloo in front of Villa Saracen at time to watch his 2025 in front of us. A young entrepreneur that I've been following from afar and I'm very happy that he wanted to come on the show as he's exhibiting here at Villa Sarasa is Monsieur Louis Jalaber, the founder of Atelier Jalapeno with a P. Welcome, Louis.

[Louis Jalaber]

Yeah, it's the mix of the my name and the one of my business partner, Simon. Simon Schlepper. And that's the name of the brand, Atelier Jalapel.

[Judah]

Yeah. I would not have called the company Atelier Schlepper. Schlepper is not so much always a positive.

[Louis Jalaber]

Positive, exactly.

[Judah]

No, so very cool. We would love to meet him. And why am I very excited for this recording? Because I've been following you guys from afar. I actually do not know much about you or the brand. I snatched off your personal piece off your wrist. So I want to take our listeners on a journey, a audio journey with us that I think that I see a contemporary watch with a bit of 1950s 60s vibes and a wink to that era. But it's very much contemporary stainless steel watch that I think is 39 millimeters exactly. Beautiful steel dial aluminium.

[Louis Jalaber]

You will understand why.

[Judah]

And if I turn the watch around, I see a see through case back where I think It's a Sellita 280 or 300 engine. Although I was leaning towards a La Joupere G100. But Rob would never talk to me again if I make that rookie mistake. So please tell us what am I holding and what caliber is it?

[Louis Jalaber]

It's Indeed a Sellita SW300 with the chronometer certified.

[Alon]

Yeah.

[Louis Jalaber]

It's been cost as we wanted to level up in terms of movement quality and yeah, here we are.

[Judah]

Congratulations. It speaks to me. I still need to discover why. And then what collectors often do is if they do this quick scan of whatever is in their hands, a price very quickly comes to mind. If I had to guess, I think it's around 2000 and I hope it's around 17, 18, 1900.

[Louis Jalaber]

It's Swiss francs. It's 2,300 in that or without? With VAT?

[Judah]

Yeah, with VAT. Thickness wise it looks thinner than 10, but I think it's around 10 millimeters.

[Louis Jalaber]

It's our designer, Xavier.

[Alon]

Oh, I Didn't know Xavier was your designer. Yeah, I've worked with him at Fortis before.

[Louis Jalaber]

Oh, okay.

[Judah]

Well, so we're sitting in the igloo and it's a glass igloo. So everybody around us sees us and we see them. So there's a lot of waving going around and that's where Louis and Rob are referring at that they see. Thickness wise, dear Louis, is it correct that's around 10 millimeters?

[Louis Jalaber]

Yes, it's correct with the glass. Yeah. 10.5 something around 10.5.

[Alon]

Yeah, yeah, very good. We like it with a glass. It's one of our favorite things. Could you imagine if they actually had a drop down menu where you had to select having a sapphire crystal? It is sapphire, right?

[Louis Jalaber]

Yeah.

[Alon]

Jolly good. So what's beneath the sapphire? Because that's what's most interesting to me. You said that the dial was aluminum, that there was a good reason for that. Vertically brushed. And around the outside we've got a chapter ring that's screwed in place by two visible slotted screws at 52 and a half and 22 and a half minutes. So a nice bit of diagonal symmetry, shall we say. Applied on the dial also is the AJ logo, which I hate modern logos most of the time, but this one actually works. It's a really cool thing that looks not just like a logo but also somewhat like a shield, like an old manufacturing stamp, like a maker's mark. So I find that very satisfying indeed. We've got a great font with tall letters, reduced kerning and yeah, chronometer certified 1480wk. What's that?

[Louis Jalaber]

That's the. The number of the car. We used to take a piece of the bonnets to make the dial. That's why it's made in aluminum. It's made out of a Jaguar E type, semi lightweight, which are the E type that are racing. And this way they are in aluminium to get a better performance.

[Judah]

Remind me. Yeah, Scandinavian brand used to also make watches.

[Alon]

Wreck Rec. Yeah, I think off the top of my head they still exist I believe so.

[Judah]

Are you inspired by them, Louis?

[Louis Jalaber]

Actually we had the idea and we quickly obviously discovered that they, they already did this concept with their brand Wreck and but it was absolutely not the way we wanted to, to develop the concept and we wanted to do something like more subtle, I would say. And so we still were happy to, to go on with this, the same concept and yeah, to do it in a different way.

[Judah]

What comes to mind now is we are very focused on how do we prove sustainability. Are the lab growns natural, not gemstones? No. Do you guys prove that it's actually the bonnet from that particular E type and how.

[Louis Jalaber]

Yeah, it's on every project. It's always a different kind of process. Like, we started with our first model made out of an Aston Martin DB5. And it was great because the Aston Martin has a department where they could certify the parts that could be authenticated. They can be authenticated or not. So that's very easy. On other brands, it's not that easy. So what we do is that we record everything from the moment we have the bonnets and how we're going to transform it to cut it, get the paint out and transform it into dials.

[Alon]

Record.

[Judah]

You mean video?

[Alon]

Yeah.

[Judah]

Cool. Where can we find them? On the website.

[Louis Jalaber]

On the website.

[Judah]

Blockchain.

[Louis Jalaber]

Yeah. No, no, we don't have it in the blockchain. We could actually. Now it's on the website, on the. On the page of the product, on the project page. And yeah, it's available. You can see it's all the. The steps.

[Alon]

Amazing.

[Judah]

Modern BMWs don't have any straight edges or surfaces. Heat type, if I recall, the design in my head might have some straight surfaces flush, but most is not straight. How do you make a straight dial?

[Louis Jalaber]

Yeah, it was quite complicated at the beginning to have flat tires. And, yeah, it's our little secret how to transform the aluminum without having tension into the aluminium to flatten them. And, yeah, of course, the E type has a lot of curves, so it was pretty tricky. Tricky. But now we know how to do it.

[Judah]

Is this your first model or collection?

[Louis Jalaber]

No, it's. We started with a model based on Aston Martin DB5. Then we did one project with the Lamborghini Miura, and this is our now new collection made out of the E type.

[Judah]

So would Atelier Jalapel make watches without bonnet? Of course.

[Louis Jalaber]

Yeah. Well, we have many ideas and it could be with cars, but also without cars, it could be with submarine. If we want to do a diving watch, it could be with iconic planes. If we want to do a gmt, we have a lot of ideas and we could have many different kind of vehicles.

[Alon]

Okay, you might have answered my question somewhat with that further explanation, because I was curious why, like, what's the thread? You know, are you a mechanic, a race car driver? Are you just obsessive? But now you're saying that the nature of the watch informs a material that it's made with? So you could do. Yeah, submarine dial for a dive watch. I like that. That's cool. That makes sense. But how is this all woven into the story of Atelier Jellobert? Like, what's. What's it.

[Louis Jalaber]

How it all started? It's really by Passions. My business partner, Simon and I, we are huge fans of cars and watches, and we wanted to blend those two universes into a unique and a different way. And we thought about, like, doing it through the material with the actual pieces of the cars. And yes, since then, we had this idea and a lot of people liked it and the way we transform it. So, yeah, it all started just by passion. Being huge fans of cars in general. Yeah. Okay.

[Alon]

Okay, Very good. Will you make a watch with a submarine dial?

[Louis Jalaber]

Why not submarine suppliers? Yeah, but, yeah, we are not closed about this idea. But, yeah, it's. Everything is possible now. We are very focused on cars because it's really where our passion is. But why not doing it with different vehicles? Definitely there is something you didn't notice about the. About this watch weight.

[Alon]

Give it to me.

[Louis Jalaber]

Because there are a lot of hidden details. Like, for example, you notice how the screws are placed asymmetrically. And there is also something asymmetrical about this watch that we wanted. It's a reference about the, you know, the bonnets, which is huge compared to the. To the global volume of the car. And we did something asymmetrical also on it.

[Alon]

Oh, my God. This is one of those moments when I wish I could pause the podcast to see if I could find it and make it look like a bit of pressure right now.

[Judah]

So while he's looking, spot the difference. We're playing a game.

[Alon]

I've seen something, but I don't want to say it in case it's not meant to be there. No, no, no, it can't be that.

[Louis Jalaber]

Okay, I can tell you.

[Alon]

Go on, tell me.

[Louis Jalaber]

It's the legs.

[Alon]

Oh, that. That. Oh, that is meant to be there. All right. Okay.

[Louis Jalaber]

Because the legs are a bit longer on the top than on the bottom, and that's a reference about the asymmetrical part of the car and indeed on the side, on the. Of the little difference. And it's what makes this watch special.

[Alon]

It's pretty cool.

[Judah]

I like it.

[Alon]

Thank you. I mean, that's going to help with the wearability as well, isn't it? Because it's going to slightly sort of cause the watch to lean a little bit towards you, and so it'll stand up on an almost styloid very nicely. I can't believe that was actually it.

[Louis Jalaber]

That is.

[Alon]

I Thought eyes were playing tricks on me. Brilliant. Excellent stuff. Alon.

[Judah]

One of two more. Is it the first time at time to watch this for you guys?

[Louis Jalaber]

First time, yeah.

[Judah]

How is the experience?

[Louis Jalaber]

I love it. It's lovely. I've been the previous years, just as a visitor to check how was the fair and it's the first time. It's a very nice fair. Meeting a lot of clients, friends, retailers, press. It's amazing. Very good so far.

[Judah]

What's your business model? Are you direct to consumer? Do you have wholesale retail? How do you guys work?

[Louis Jalaber]

We are direct to consumer everything on our website. But since a few weeks now we are open to to retail and. And we are looking for a new point of sales. Yeah.

[Alon]

This is an incredible watch, by the way. Just a beautiful, beautiful object. Gorgeous. It's a watch I think you really would benefit from seeing in person. I can imagine that it certainly has different character on the wrist than it does on the screen. So I would encourage anybody that is in the vicinity of an event that Atelier will be attending in the near future to go along and have a chat with Louis because it really is great work. It really is. Congratulations.

[Louis Jalaber]

Thank you very much.

[Judah]

Please spell out the URL for the website in case people get confused with the BMP like we do.

[Alon]

Yeah. But.

[Louis Jalaber]

Www.atelierjalapere J-A L A P E R dot com.

[Alon]

Perfect. All right, we'll see you on that site. Cheers, Lee.

[Louis Jalaber]

Have a great. Thank you very much.

[Judah]

Thank you.

[Alon]

Well, well, well. Atelier Jalaper. That was not a watch brand I had on my radar, but one that I'm glad to now know exists. It's a nice looking product. Alon, what did you think of the watch in the hand?

[Judah]

So I wanted to hate it and I didn't like that it was Louis Jalaber founding the Atelier Jalapeno. But you know what, he's a lovely guy. The watches actually really, really impressed me. I always think of rec watches. Do you remember those rec watches from Scandinavia?

[Alon]

Of course I remember them. Yeah. Yeah. Still around, aren't they?

[Louis Jalaber]

So that's the funny thing.

[Judah]

I immediately thought of them the first time I heard of the brand Atelier Jalapel and I'm like, okay, guys, what are you bringing new to the table? But it seems that they have their own style DNA and you can't absorb that on a screen. You have to have them in the middle. Very elegant. I mean, Louise Elegant is an elegant guy. They chose elegant cars. I mean, starting off with an Aston Martin DB5 and then going basically from chapter to chapter from iconic cars, creating new cases around them and obviously new dials is. It seems it has been done, but I think it's still romantic. I think it's cool. I actually love the Miura collection as well. I love the fact that they do not just have a standard off the shelf case and then just make the dials out of the bonnet of the cars, but they really design a new watch around it. So the. The newest one is the E type. Well, like an Aston Martin, who doesn't love an E type? And I guess it's very en vogue on the topic of sustainability and reusability. So I wonder if this resonates now with the new generation of collectors and or consumers, because records. Isn't it more than a decade ago already? Maybe they were ahead of their time, Rob?

[Alon]

Yeah, I think they're very much ahead of their time in terms of concept. I don't think it was packaged in the same way as it would be nowadays as like upcycling or like trying to sort of claim some environmental friendliness. I think it was just the salvage aspect of it, the fact that you could have this relic on the wrist and people really enjoyed that. I mean, not only with rec. This isn't the first time, isn't the second, third, fourth, fifth time brands have taken bits of something and put them into watches. I mean, Bremont has been doing it for years as well with their Jaguar E Type models from the past, as well as their Right Flyer that contains some of the muslin cotton used by the Wright brothers in their early flights and Kitty Hawk. And what else did they do? Code breaker. They had some wood from the floorboards of Bletchley park, where the codes in the world Second World War were broken by Turing and his cohort. So it's nothing new. It's a question of whether or not you either love what they've done with it, as in the design of the watches and they are actually, like you said, not off the shelf. Very interesting. Each range is completely distinct from the previous, which is great to see whether you like that or whether you like the material and the story of either the Miura, the DB5 or the E type. Enough to buy a watch that, in fairness, doesn't cost all that much in comparison to some of the other options on the market that do the same thing. The DB5 line ranges from 800 to €1150. The Miura, they're all locked to €1800. And the E type is now 2,400. Obviously like they've stepped up from range to range to range, but this model is easily the most refined. It's the most elegant. The case is perhaps the simplest in many ways, but also the sharpest and the best machined and the most exquisitely finished. The dial, I think is gorgeous. I'm never really a fan of screws on dials because I feel like it means that you fucked up somewhere and you just have to stick screws on. You know what I mean? You know what I'm saying, right?

[Judah]

Well, yeah, I know what you're saying, but I strangely enough love them very much. Obviously I've done a collab with Cedric Bellon who has them as well. And I loved the studio Underdog field watches with the screws on the sapphire dials.

[Alon]

Yeah, well, we've both got a gimlet, right? You had to buy yours pre owned, but I got mine straight up.

[Judah]

Are you flexing right now?

[Alon]

Yeah, I am.

[Judah]

Mofo.

[Alon]

Movable. I don't mind the posts because they play a role. Were they necessary? Probably they work as Rich, you know, effectively intimated that they were necessary. I would have thought you could have built a wall around the lower level, around the outside of the dial and placed the sapphire on it there so that there was just, you know, you could locate it with notches in the, in the top layer of the dial. That's how I would have done it to clean that up. I actually have grown to love those posts as a feature. But what I don't like about screws on dials generally is that they very rarely line up. You know, the slots don't line up. And if you look at the atelier gelepe model online, they are perhaps mirrored slightly. Although it's clear to me that the one on the right is slightly flatter than the one on the left in terms of alignment. And I'm talking about the image of the straight grain silver rhodium or not rhodium dial, but the silver dial rather than the black dial. And that winds me up. You know, I don't mind rivets on bezels. I don't like slotted screws on bezels generally. Not straight slotted screws because they always jar with my eyes. What? Does that not bother you at all?

[Judah]

No. And no to no. And to prevent that we ramble on, I have a very urgent question for you that popped into my head. What is the next chapter you would like? Atelier Jalape to make the next car.

[Alon]

That I Would like them to make that I would like them to work with. My favorite cars are either the AC or Shelby Cobra. I like a Triumph Spitfire. Also big fan of the old MG roadsters. Not very really. Iconic as. As iconic as these cars, to be fair. Maybe the. Is it a Lancia? What's that crazy rally car? You know the really cool pointy one, Valencia Stratos. That's the one. That one, yeah. That I'd buy that. Especially if I had like the white, red and green, like tricolora, like color scheme. I'd go for that. Yeah. What about you?

[Judah]

So I hands down want a Defender and I want it because why did this question pop into my head? Because you said rivet. I want this pop rivets that you have on the hoods and the bonnets on the dial and taking it from there. Why stick the cars? Why not use an actual Spitfire plane or any plane that. Where you have these rivets, you know, these pop rivets in the frame of the plane.

[Alon]

Yeah, yeah, yeah, yeah.

[Judah]

Would you accept that? Although you don't like screws on the door.

[Alon]

I suppose if you made it a real feature then. Then yeah, yeah, yeah, I could go for that.

[Judah]

So just to wrap up this analysis of this episode, do you think that Atelier Jalape should stick to cars only or do you like my idea to taking it out into air planes, cars and trains or whatever?

[Alon]

Well, trains I'd be really into actually. And in fact, to be honest, I really like trains. I like trains more unlike cars. And now I'm thinking about it, I can't think of many watch brands that have really, really lent on like a locomotive vibe, considering the whole railroad history. You know, obviously we've got things like the Rail Master from Omega, but I mean, what the hell is that? I mean it's just a watch. It's just a basic watch, right? I mean it was just the watch that they made for rail people at the time. Yeah, it's nothing distinguishing about it. Why don't, why don't brands lean on railway history more? I'd love that. You know, could you melt down some old tracks or something or could you. I'm sure there must be some very interesting things in the locomotives. All the locomotives. Like brass handles that could be melted down into medallions like Johnny Garrett does for the medallions on the back of his William Wood watches. You know, something like that. But locomotion based, I'd be really into that. Yeah. So yes, Atelier gel. Go ahead, grab that by the balls and take it where you want to take it.

[Judah]

I love it. You heard it first on the Real Time Show, Sam.