The Real Time Show: Episode Summary - "Time To Watches: Wolf"

Release Date: June 2, 2025
Hosts: Rob Nudds & Alon Ben Joseph

1. Introduction

In this engaging episode of The Real Time Show, hosts Rob Nudds and Alon Ben Joseph sit down with Simon Wolf of Wolf Watch Winders at Villa Sarasan. The conversation delves into the rich history of the Wolf family business, the intricacies of rebranding, and the passionate craftsmanship behind their renowned watch accessories.

2. The Wolf Legacy: Family Business Through Generations

Simon Wolf opens up about the origins of Wolf Watch Winders, highlighting its deep-rooted family heritage. Celebrating its fifth generation in 2025, the business proudly traces its lineage back to 1834.

Simon Wolf [00:18]: "It's a family business and so what better name to put on the door than the name of the family?"

He explains that the rebranding from "Wolf Designs" to "Wolf Watch Winders" was a strategic move to clarify the company's focus, moving away from misconceptions about being a general design firm to specializing in watch accessories.

Simon Wolf [02:34]: "When we started using the new logo, it was a sea change... the image that you have and how people perceive you can be as simple as four letters on a piece of paper."

3. Personal Journey: Simon Wolf's Path into the Business

Alon inquires about Simon's experience inheriting a multi-generational family business. Simon shares his unconventional path, which included stints outside the company, such as working as a flight attendant.

Simon Wolf [02:50]: "I did several other things before I came into the business... I fell in love with it."

He recounts a pivotal moment observing a colleague's dedication, which solidified his passion for the business.

4. Rebranding and Modernization: From Wolf Designs to Wolf Watch Winders

Simon details the rebranding process that revitalized the company approximately 15 years ago. Partnering with marketing experts Andre and Eduardo in Los Angeles, they crafted a brand identity that emphasized the family's heritage and the qualities associated with the wolf as an animal—self-sufficiency and teamwork.

Simon Wolf [10:09]: "Branding is a fairly new word as well in the history of man... it's about how you can tell that story."

He emphasizes the balance between maintaining traditional values and injecting a sense of playfulness and irreverence into the brand.

5. The Art of Branding vs. Product Excellence

A significant portion of the discussion centers on the importance of branding. Simon expresses a strong belief that while branding is essential for perception and marketing, the focus must remain on product quality.

Simon Wolf [15:29]: "I believe the better product should always win out."

He critiques the overemphasis on branding at the expense of craftsmanship, highlighting his dedication to meticulous product development and quality assurance.

6. Company Culture: Community, Fun, and Global Presence

Simon describes Wolf Watch Winders as a community-driven, family-oriented company that values fun alongside hard work. He shares anecdotes from global sales conferences, illustrating the company's diverse and collaborative environment.

Simon Wolf [14:25]: "Yes, [I would describe myself] as a silly goose."

This playful attitude fosters strong relationships within the team and with international partners, promoting a vibrant company culture.

7. Simon Wolf's Personal Watch Collection

Alon shifts the conversation to Simon's personal passion for watches. Simon proudly showcases his Jaeger Lecoultre Polaris and other notable timepieces, emphasizing aesthetics and functionality over mere status.

Simon Wolf [07:57]: "I'm not the guy that needs to show by wearing a nice watch... it's all about how it looks and how it feels on my wrist."

His collection reflects a blend of vintage charm and modern design, underscoring his deep appreciation for horology.

8. Insights from Retailer: Ace Jewelers on Wolf Products

Rob Nudds from Ace Jewelers shares his perspective as an official retailer for Wolf products. He praises Wolf for maintaining fair pricing and high-quality standards in a market where prices for watch winders are escalating.

Rob Nudds [21:22]: "Wolf is rather fair in their pricing... they fill that mid-tier between the really high end winders and the very expensive ones."

He highlights the versatility of Wolf's product range, which includes collectors' boxes, portable pouches, and stackable systems for organizing valuable items.

9. The Watch Winder Debate: Necessity and Impact

Alon prompts Rob to address the ongoing debate about the necessity of watch winders. Rob presents a balanced view, acknowledging both the advantages and drawbacks.

Rob Nudds [22:19]: "It's really down to personal preference... there are good things and bad things about winders."

He notes that while winders are beneficial for keeping multiple automatic watches running, they can contribute to increased wear and tear. Ultimately, Rob advocates for personal choice based on individual needs and habits.

10. Conclusion

The episode wraps up with mutual appreciation between the hosts and Simon. Simon's candid insights into branding, family legacy, and the art of watch accessory craftsmanship provide valuable takeaways for both watch enthusiasts and business aficionados.

Alon Ben Joseph [20:05]: "As a craftsman, it's really touched me. So thank you very much."

Rob echoes the sentiment, emphasizing the significance of Wolf's contributions to the watch industry.

Key Takeaways:

• Heritage and Legacy: Wolf Watch Winders boasts a rich 191-year history, evolving from silversmithing to specialized watch accessories.

• Strategic Rebranding: Transitioning from "Wolf Designs" to "Wolf Watch Winders" clarified the brand’s focus and revitalized its market presence.

• Product Over Branding: A steadfast commitment to quality craftsmanship remains paramount, even as branding strategies adapt to modern marketing landscapes.

• Community and Culture: Wolf fosters a collaborative and fun company culture, essential for sustaining its global operations and team morale.

• Watch Winder Controversy: The necessity of watch winders is subjective, with pros and cons that depend on individual preferences and watch-wearing habits.

This episode of The Real Time Show offers a comprehensive look into the enduring legacy and dynamic present of Wolf Watch Winders, making it a must-listen for aficionados of watchmaking and business evolution alike.