Transcript
A (0:00)
Marshall here. Welcome back to the realignment. Hey everyone. Welcome back to the show. For today's episode, I'm joined by Impulse Labs founder Sam d' Amico and no Opinion Substack writer Noah Smith. They're here to argue that we're already in the middle of the next industrial transformation driven by what they call the electric tech stack. The electric tech stack is a combination of advances in batteries, motors, power, electronics and computing, plus hardware. This new electric tech stack is reshaping everything from Sam's companies kitchen appliances to warfare. They argue that electricity will, quote, eat the world the same way that technology and software ate the world in the 2010s and discuss why China has seized the lead in the race to build the new electric tech stack, the case for industrial policy and the cultural and political challenges of scaling this new technology and set of industries at home. Hope you all enjoy the conversation. Noah Smith and Sam d', Amico, welcome to the realignment.
B (1:02)
Hey, it's great to be here.
C (1:04)
Great to finally meet you in person or over the virtual.
A (1:07)
Person over the virtual. Close enough. So Noah, you've been on the podcast plenty of times. Folks probably know you from your substack. No opinion. But Sam, you are new to the show and I'd love for you to. We're going to get into the weeds of the new electricity stack as you two talk about. We're going to get into EVs, future of war, all the great things there. But I'd like to kick off by you just sort of establishing your credibility by talking about your company, Impulse.
C (1:34)
Yeah, so my background is in consumer electronics. Honestly, if you go back in time and looked at what I was working on 10 years ago, it'd be like smart glasses. So Google Glass, Oculus, all their stuff. I've been really excited about making other spaces as kind of like advanced, as like where we've seen kind of consumer technology go. And that led me very quickly to the appliance space, which prior to this, like, I don't. I never ran a restaurant, never did any of our stuff. But now I'm doing stoves and people accuse me of being a stove guy on Twitter. But what do we do exactly? So we build the highest performance stove in the market. It's like three times more powerful than any other stove. It's got super great precision features, like you can go set an exact temperature and hold it. It's all really cool. You can boil cold water super quickly, like 10 cups of water you need for Mac and cheese or whatever. It's like A minute and a half. And this is significantly higher performance than anything else in the market. It's like three, four times more powerful than a gas stove. Maybe like it's order of magnitude like 10 times faster at getting stuff to temperature. And it's software defined and software controlled, which like we'll obviously be talking about later, you know, later on the podcast in other ways. But then the second thing is it's powered by a battery. So you put a medium sized lithium ion battery inside a stove. Kind of makes no sense. Stove gets hot. Batteries don't like getting hot. But this gives us way more power than everyone else can get. So you can have a higher form stove, but it also means when you install one of these, you install a battery in everyone's house. And that really is a big deal because if you can get a battery in everyone's house now, the grid can be flexible. Like basically you can choose to get energy whenever it's convenient and you can use it whenever you want. And it kind of frees us from the old energy paradigm of like a power plant must spin up for me to flip the light switch. That now finally goes away. And we can control that whole story now again with software. So we're doing that. You can buy the stove on our website, impulse labs.com, it'll ship. We're shipping them every day now. So it's actually real. And a bunch of people have posted on Reddit about getting one and stuff like that. So this is actually starting to happen after four years, four years of a company. But what we've gotten really excited about since then is how do we get this technology at actual scale, actual planetary scale. And that's not by me selling more stoves, even though that is one way to do it. Because when you want to sell appliances, you got to sell them with credibility. Like people like their gas stoves, people like their brands, like, like people want to buy Sub Zero or Wolf or things like that. So we're actually partnering with most major device manufacturers, including appliance companies, to embed the core power electronics and battery technology we've developed for Impulse into all of their products as well. And so you'll actually start seeing this year brands rolling out with devices powered by Impulse. And that's where we get the real scale. That's where we get to hundreds of thousands and millions of units and start filling the demand of the appliance. And if you're just 55 million appliances sold every year in the United States. So we've really hit that inflection point recently where we're starting to actually partner across the industry. And that's really the beginning because ultimately we picked in the space because it's kind of like the most staid space that's like not seen a lot of innovation in 50 plus years. People love their gas stoves. I don't really want to take their gas stoves away from them. But ultimately there is an opportunity that this has hit a plateau and we can put a lot more innovative technology in a drive performance and then make the grid way more resilient to boot. Open up new opportunities to use more energy, like for data centers and other things like that and more. And also just like you can cook your dinner better and just keeping it really simple. But we want to basically expand from there to being the company where if you've got any device with the power cord that's bigger than like your phone or a laptop, you can power it by impulse. And now suddenly you are in charge of your energy use. Not like the grid.
