A (40:59)
That's like a very wonky thing. And my point, what so funnily happens though is that like that becomes anti intellectual very, very, very quickly. And it also sort of my sort of critique of like the wonks that there were as with some like right wing people. And like I made this joke which is that like at its worst, like vox wonkery just turns into like ChatGPT7 in the sense of like how do we need to create an X number? Then they're going to produce it and like that's actually really a job that's going to get outmoded at a certain point there. I'm not naming names here, but people could sort of guess where I'm going with that. And I don't think of that as an intellectual thing. I think that's the definite. Writing a hundred word blog post on single stair reform in Florida is like the definition of an intellectual job, quote, unquote. But I'm totally comfortable outsourcing to AI because ultimately that's work that a policymaker needs who's trying to do. The person who needs to read that blog post is a person who's working in the Florida state legislature. So on the spot, here are the inputs, give me the outputs and then I turn into a speech. Automate that away. Great, go for it. What won't be automated away is like, hey, how do we get along together? What's the purpose of all this? And I think that has to be inserted into more of the mix. But then secondly, I really am glad that you took my recommendation and started reading Blank Space because Blank Space, I wreck a lot of books on this show. Blank Space was the best book I read this year on a couple different levels. So a, it's not just like a traditional history, which I do, which is most of my reading, and it's also like not a policy book. And I think it's like really important that you have like a really like diverse like intellectual consumption. It's a book about culture and art and pop and those different things. I have not read enough of those books. And one of my actual goals is to read more of those books this year. But the book was just so revelatory because I think to brag about myself for a second, the thing I'm just best at is I'm mostly very Very, very good at sort of seeing where. Skating. Where the puck is going. To quote Gretzky on this. And what's great about the book then, is it really sort of reinforced my instincts here. So the book starts to make this tangible. It starts by introducing a problem. And the problem that W. David Marx is introducing is that if we look at the cultural outputs of the first 25 years of the 21st century, they pale in comparison to what was produced between 1900 and 1925. So this means everything from music and art to movements and ideas just pales in comparison. And what I love about looking at this question through the lens of art is. And culture is that it doesn't fall into, like, useless, like, nostalgia. Trap. Trap, right. So it's not like, man, back in the 1950s, everything was great. And like, that airline in 1970 used to have steak meals. And like, with both those cases, with the 1950s one, it gets very quickly into the like, come on, dude, you died of polio the next day. Or in the 1970s one, it's like, yeah, you're right. There were steaks and, like, lounges on the planes. The ticket also cost $5,000, and no one got fly. So it's very easy. Both of these examples. But the cultural one, you're just like, oh, wow. Yeah, right. It is just empirically true that there's not a single artistic or cultural movement with, like, the level of quality of those different moments. Like, there is not just. And here's the thing, too. This isn't just to, like, no one reads anymore, but there is no Fitzgerald, Right. Of, like, this period. Like, there's no, like, lost generation of writers. Even people are reading less. Like, the work itself was not at this different level. So his question is, like, what explains this gap? And he gives the best ever articulation of what neoliberalism is and what its cost is. And what's so funny about it is he's so good at articulating the cost in neoliberalism because he's not looking at it from a wonky perspective. Sweet. He's not the type of guest I've had of Kamaran, who's talked about neoliberalism where they're like, in 1980, we had the New Deal order come to a close. At the end of the New Deal Order, we saw that the Borkian transformation of antitrust policy led to industry concentration and consolidation that led to the repeal of the classic. That's the way they talk about. And you're sort of just like, it doesn't fuck, right, to quote you. Right. It's just. Yeah, it's real and it matters. But like, I think it loses people and it's not visceral. But he talks about and defines neoliberalism as the elevation of market money oriented outcomes over everything else. And that's his definition of neoliberalism. It basically means what matters is how much money did you make, how many people consumed, what you put out there. And that defines whether you're cool, whether your work is valuable, whether your time is well spent. And he illustrates this change by giving the story. I haven't listened to enough early 90s rock music, so apologies if I butcher this, but he tells this through the story of the str of Pearl Jam. In the early 90s, basically, they released their first album and it's a surprise success, blows up, gets really, really big. It's all remtv. They're on the Warped Tour and they've reached all these pinnacles of success. They're very set up to be sort of like the successor to Nirvana. And the thing is though, they hate it. They hate it, they hate it, they hate it. And they basically say, we're never doing this ever again. And there's this really funny anecdote of how their producer makes a critical mistake during their second album. They're jamming, they're listening. Imagine sort of the movie version. And the producer goes, man, this thing's going to be a hit. And they're like, nope, junk it. We don't want that. That's not the vibe we're going for. And you know, W. David Marks basically says, like, think about how alien. That's the definition of the 1990s. Like, don't sell out idea. Right? Which is easy to parody, but that's like the most specific example of like, we will artistically limit ourselves and produce an outcome that we don't like if we make the most money, if we sell the most albums and we're going to pursue a different path. And the author's point is that over the next few years, as neoliberal values. So put aside just policy and I'm ranting you. I'd love to hear your thoughts on this, Danielle, because I was really curious, as I was because I knew you'd stick with this book. As we sort of start getting more of a. Because neoliberalism is about, like, the market and outcomes. As we start shifting to. Everything is about popularity and scale and how much money you make. It's actually very hard to do what Pearl Jam did and just say, like, actually, we don't want to be successful in that conventional sense. Because guess what? Like, your, your band is going to drop you. Sorry, not your band, but like your, your, your, you know, your label will drop you, your bandmates will be confused that we understand the language, and you will actually lose the ability yourself to articulate with clarity what you're trying to do there. So then this really crescendoes with this real disaster we're going through now. And you see this with, I think, one of the biggest disasters of the past year, which is how a lot of people. So this is everything from Chris at MSNBC writing his book about attention. Everyone's like, it's the attention economy. And everything is about attention. And you need to get big, big, big, big, big. And politicians need to do stupid, silly, like TikToks where they're sort of like doing silly little games, doing silly little virality things. And that determines the use of your time. And people just don't understand that, like, that value set does not produce good quality work. It doesn't produce good music, it doesn't produce good political ideas. Because, like, the conversations that, like, think of the DSA where the DSA was the DSA 2015, well, that stuff was going viral. Would that have been cool? Was AOC ready to be on camera? TikTok no, it wasn't that. So he actually ends the book with like a set of recommendations where he straight up says, if you are artistically inclined, and that's very like, broadly defined, start building in a niche, start finding, building a community of people. And you very much Arvis like partner for me. This is why I really appreciate our friends now of like, people who are not setting as their default. Your worth is determined by how popular you are. And the reason why, to close this out, the reason why this book just made me feel so much better like in 2022, when I was just getting super viral breaking points, live shows, really, really big episodes, I was sort of like, hey, this work is kind of garbage. I've had Eric Weinstein on for the third time. It got hundreds of thousands of views. But actually I didn't learn anything from this. My audience didn't learn anything from this. And we're just sort of like schlocking out the greatest hits. And I could do this kind of forever. But actually this isn't the type of work I want to really do. And the work I do now gets far fewer views. But, like, guess what? Like, that's good because this is actually really, really, really helpful. And if I was in 2022 mode driven by, like, how do I make my YouTube studio contractor help me happy? I never would have said, hey, Danielle, let's just, like, do a podcast together. I just met you, we had an interesting conversation because, like, then the actual audience I care about resonated and loved your work. So that's why the book was just so important to me, because it's sort of like we were already doing this thing that really, really matters. And I want more people to think this way, so rant over. But you could tell I love this book.