In the wreckage of the scale era, The Wall Street Journal is one of the winners. It has 4.5 million paid subscriptions and the broader Dow Jones portfolio has 6.3 million with a foothold in B2B data assets like OPIS and Risk & Compliance. The Journal has more pep under the editorial leadership of Emma Tucker.

Scott Havens, a veteran of leadership positions at Bloomberg Media, The Atlantic, Time, joined at the start of the year as the chief growth officer of Dow Jones and global head of consumer. Scott joined me on The Rebooting Show to discuss where those growth opportunities lie.

"Since I left business school and got into digital in the late 90s, it was always about building something new,” Scott tole me. “ The pathway for media growth usually is launching new things. You can always optimize your current stuff, but I've seen success from putting new things into the market, exploring new areas for audiences and for sponsors."

Chapters:

00:00 Beehiiv Spot
01:21 Intro
04:02 Conversation with Scott
04:22 Growth Remit
06:52 Breaking Down Dow Jones
10:06 Niche Expansion Strategy
12:14 Sports as Asset Class
16:19 Picking New Verticals
20:12 Creators and Talent Labs
25:32 New Creator Business Models
27:09 Video Strategy Across Platforms
32:38 International Growth Strategy
38:56 Events As Growth Engine
46:21 Next Phase Subscription Growth