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TikTok broke social media's original contract — grow followers, followers see content — and replaced it with algorithmic sorting that rewards entertaining strangers over satisfying your loyal audience. Link in Bio's Rachel Karten joins The Rebooting Show to discuss what comes next for brands, social media managers, and the practitioners building media businesses around specific professional communities.

Chapters:

00:00 Beehiiv Spot
01:40 Conversation with Rachel
02:36 Starting in Social Media
04:42 Post Social Media Era
07:52 Middle Lane Disappears
08:42 Brands As Programmers
10:10 Duolingo Hook Strategy
13:40 Entertainment Vs Community
16:58 Social Role Evolves
20:01 Tech Marketing Reality Check
23:44 Clipping And Flooding
26:08 Why Link In Bio
32:23 Monetization And Community
33:59 Consulting Flywheel
36:31 Events And Scaling Up