The decentralization of digital media has arrived for TV. The TV advertising system is being remade in the image of the data-focused, automated ad systems that came to dominate the internet. TV was always the holdout, thanks to scarcity.

That’s changed. Now, TV advertising has fragmented as part of a larger video advertising ecosystem, stretching from connected TV to streaming to retail media to out of home placements.

Last week, we held a series of discussions on this emerging ecosystem as part of TRB Conversations, powered by EX.CO. In this special episode, I speak to Lauren Benedict, vp of ad sales at Roku; Katie English, global head of ad sales at Spotify; and Patrick Courtney, chief business officer at Fuse Media.

Chapters:

00:00 Welcome
01:50 Roku Hits and Habits
04:48 Modern TV Front Door
07:12 Measurement and Outcomes
10:47 CTV for Every Advertiser
12:28 Spotify AI Ad Tools
14:46 GenAI Creative Controls
16:43 Video Inventory and Scale
18:22 Spotify Ad Exchange Growth
19:02 Audio Measurement and Habits
21:20 Fuse TV Meets Programmatic
24:07 Innovators Dilemma at Fuse
26:26 FAST Gold Rush Reality Check
28:55 Beyond YouTube TV Opportunity