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One of the more promising areas of media is expert practitioners who are both good at their jobs and at explaining their fields. Workweek is a B2B media company built with this ethos at its core. Adam Ryan, CEO of Workweek, joined me to discuss the advantages of practitioner media and why Workweek is focused on proving to its advertisers that they're reaching their potential customers.

Chapters:

00:00 Beehiiv Spot
01:29 Welcome
02:03 What Is Workweek
03:24 From Newsletters to Communities
06:39 Going Wide Then Narrow
08:47 Creator Model and Retention
12:27 Practitioners Keep Their Jobs
18:41 Advertising Not Lead Gen
23:32 Community Platform
27:01 Email Identity Graph
28:53 Events As Community Engine
30:58 Free Events Sponsor Model
33:51 AI Impact On B2B Media
38:05 Digital Versus In Person Mix
40:35 Stop Chasing Subscribers
44:53 Substack Recs And Fake Growth
47:54 Data Decay And Better Signals