What if the way we've always led is no longer enough for the world we're leading in now? In this episode, Kevin talks with Claire Brumby about why leaders need to "forget normal" and embrace a more human and intuitive approach to leadership. Claire introduces her MAGIC framework—mindset, awakening, gumption, intuition, and charisma. She explains how each element helps leaders reconnect with who they are, challenge limiting beliefs, take meaningful action, listen to their inner wisdom, and show up with authentic confidence. Kevin and Claire discuss why mindset is the foundation for growth, how self-compassion helps leaders better understand others, and why intuition is not "woo-woo" but a practical leadership advantage when paired with strategy.

Listen For

00:00 Introduction 01:43 Meet Claire Brumby 03:04 Why Claire Wrote Forget Normal, I Want Magic 04:39 Why Leadership Needs a New Framework 06:11 What MAGIC Means 07:14 Why the Five MAGIC Pillars Matter 10:53 Charisma as a Learnable Skill 14:22 Mindset and Limiting Beliefs 18:11 Sacred Self-Compassion and Awakening 20:22 Balancing Intuition and Strategy 25:12 Bringing MAGIC Into Organizations 26:34 What Claire Is Reading 27:09 Where to Learn More About Claire 29:06 Closing

Claire's Story: Claire Brumby is the author of The Winning Mix and her new book, Forget Normal – I Want Magic: 5 Rules of Leadership. She is an internationally respected keynote speaker, award-winning entrepreneur, leadership coach and trainer who helps organisations and ambitious leaders unlock confidence, clarity, and high performance in a rapidly changing world. Claire founded a healthy snacking FMCG brand and grew it from a kitchen-table idea into a multi-award-winning brand, later pitching on BBC Dragons' Den. Claire is the creator of the MAGIC Framework™ (Mindset, Awakening, Gumption, Intuition and Charisma) – a modern leadership model designed to move beyond outdated, control-led ways of working and lead with courage, connection, and intuition alongside strategy. She is an ICF-trained leadership coach, NLP Practitioner and mentor.

Looking to Develop Stronger Leaders?

Want help developing the leaders in your organization? Reach out to explore how the Kevin Eikenberry Group can support your team at info@kevineikenberry.com.

Book Recommendations

The Winning Mix by Claire Brumby
Forget Normal I Want Magic by Claire Brumby
The Signs by Tara Swart
Beyond Belief by Nir Eyal and Julie Li

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