What if you treated every meeting you lead as a product you were responsible for designing? In this conversation, Kevin sits down with Rebecca Hinds to explore why meetings—arguably the most important product in any organization—are often created with less intention than the products and services we sell. Rebecca shares why meetings become organizational "junk drawers" and explains how applying a product-design lens can transform them from time drains into high-leverage leadership tools. Drawing on the seven principles from her book, she challenges leaders to rethink meeting volume, confront "meeting debt," clarify communication systems, and use meaningful measures like return on time investment to evaluate effectiveness.

Rebecca's Story: Rebecca Hinds is the author of Your Best Meeting Ever: 7 Principles for Designing Meetings that Get Things Done. She is a leading expert on organizational behavior and the future of work and holds a BS, MS, and PhD from Stanford University. Rebecca founded the Work Innovation Lab at Asana and the Work AI Institute at Glean, first-of-their-kind corporate think tanks dedicated to conducting cutting-edge research on the future of work. Her research is consistently featured in top-tier publications and has appeared in places like Harvard Business Review, The New York Times, The Wall Street Journal, Forbes, Fast Company, Wired, TIME, CNBC, Bloomberg, Axios, the Washington Post, and more. Rebecca has been invited to speak on major stages all across the world, including Dreamforce, SXSW, INBOUND, Ai4, Cloudfest, and the Gartner Digital Workplace Summit. She regularly appears on podcasts, webinars, and online education programs, including appearances on Adam Grant's Worklife podcast, Deloitte's Capital H podcast, and as an instructor for CNBC's Make It Masterclass, "How to Use AI to be More Productive and Successful at Work."

https://www.linkedin.com/in/rebecca-hinds/

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Book Recommendations

Your Best Meeting Ever: 7 Principles for Designing Meetings That Get Things Done by Rebecca Hinds
When the Dove Appears by Steve Barley

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