We’ve been tracking some major shifts happening within the Royal Family, where Prince William is rolling out a subtly modernised PR playbook. This week, we analyse how the future King is using some strategic ‘soft power’ and nuanced appearances to reshape the monarchy’s image. From his relatable family dynamics to bringing in Head of Press Liza Ravenscroft, William is proving that he isn’t afraid of making strategic movements to protect the true Royal brand.

In this episode we break down how the Palace is intentionally leaning into transparency and relatability to connect with an increasingly skeptical public. We discuss the Duchy of Cornwall’s recent announcement to sell off 20% of its property portfolio to fund green energy and social housing initiatives - and explore how these organic, values-driven ventures are redefining what real royalty looks like in the modern era!

In this episode:

The modern PR playbook: Inside Prince William’s shift toward strategic soft power and relatability
Why bringing a top crisis management director into a "non-crisis" role is a brilliant preventive PR move
Financial responsibility under the spotlight: Analyzing the Duchy of Cornwall's massive half-billion-pound pivot into housing and green energy
How the Palace is using organic, multi-channel storytelling to counter the decline in youth support for the monarchy
A comparison of William's disciplined, "business-first" communication strategy versus other family members' public approaches

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00:00 The Royal Family's Communication Strategy

05:01 William's Relatable Public Image

10:59 Modernization of the Monarchy

17:24 Financial Transparency and Responsibility

22:27 The Family Unit and Public Perception

28:01 The Art of Organic Communication

35:23 Exclusive Insights and Personal Touches

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