This week, we’re analysing the massive PR decisions happening behind the upcoming FIFA World Cup! We’re taking a look at the early defining moments for FIFA and the players involved - or not. From Canadian bars to the families of unpicked superstars, there’s a lot to unpack, so join us on our latest episode of Where Pop Culture Meets PR!

In this episode:

The PR playbook for the first-ever 48-team World Cup across the US, Canada, and Mexico
Why UK player Harry Maguire’s social media reaction is being viewed as a PR misstep
How FIFA’s "inclusive and diverse" marketing strategy is clashing with real-world geopolitical tensions
Why lack of "reputation management" is the biggest invisible cost for major sporting events in 2026

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00:00 Introduction to the FIFA World Cup 2026

01:45 Personal perspectives on the World Cup

05:34 PR strategies for major events

10:44 FIFA's Reputation and Challenges

13:55 Crisis Management and PR responses

19:13 FIFA's ‘Vision and Mission’: A short-sighted approach?

23:17 Harry Maguire's exclusion: A personal and professional perspective

34:59 The World Cup excitement: Balancing concerns and anticipation