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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠Paul Frodge⁠⁠⁠ share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what this means for businesses and content creators. Join us as we explore strategies to adapt to this new landscape, ensuring your content remains relevant and accessible in the age of AEO. Tune in to learn how to optimize for the future of search!

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.

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2e:T551,Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and mor

Answering the Answer Engines: The Future of Search

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