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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠ and ⁠Paul Frodge⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

46:T551,Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This

From SEO to Answer Engine Optimization: Part I