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On this episode of the Rethink Marketing Podcast, ⁠⁠Colin Jeffries⁠⁠ and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, or is it a ploy to save money in the short-term?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠Subscribe to our Youtube channe⁠⁠l or visit our website at ⁠⁠rethinkmarketingpodcast.com⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

2e:T551,Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This is where we all step outside the echo chamber and rethink everyday assumptions around marketing and sales. When you’re ready to rethink marketing and sales, dive in with us! If you haven

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