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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠ and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends in user behavior, market dynamics, and make some predictions for AI search adoption. What adaptations do marketers need to make for their strategies in response to these changes? What will advertising and content marketing look like in 12 months?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

2f:T551,Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This is where we all step outside the echo cham

Why Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It!

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