In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Alessia Tenebruso—founder of One Girl Travel, retreat content creator, and social media strategist—for a juicy convo on how to create social media that actually converts.

Alessia shares the importance of having a dedicated content creator or social correspondent at your retreats to capture authentic, behind-the-scenes moments that build trust and spark FOMO (the good kind). They dive into how retreat leaders can stay visible and aligned online without burning out, plus tips on using platforms like Instagram, Facebook, and TikTok strategically.

Whether you're documenting a retreat or planning your next one, this episode is your blueprint for scroll-stopping, story-driven content that fills spots and builds your brand.

🎧 Tune in now and learn how to transform your retreat visibility—one post at a time.

🔗 Links Mentioned:

Alessia’s Website: https://www.onegirltravel.com
Follow Alessia on IG: @one_girl_travel

The Retreat Leaders Podcast Resources and Links:

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

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Automatically Transcribed With Podsqueeze

Speaker 1 00:00:00 Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys! Welcome to or welcome back to the Retreat Leaders Podcast at Shannon and I am over the moon excited about my guest today. She is another amazing human being that I met in France. This is not the same because we are not sipping on champagne in France, but I am getting to record with her and I am so excited. Welcome Alexia to the show! I'm so excited you're here.

Speaker 2 00:00:48 Thank you. It's so good to see you. I definitely miss you and all the fun we had in France.

Speaker 1 00:00:53 Oh my gosh, it was seriously life changing on so many levels, but probably the biggest one was meeting the people that I've met there.

Speaker 1 00:01:00 I have recorded shows about it and I have made posts about it. But if you are not up leveling yourself by getting into rooms with people who think higher, you know are just dreaming and envisioning and working towards bigger things. You're in the wrong spaces. And so that was just such an incredible experience. Plus, we're in France drinking champagne. I mean, come on.

Speaker 2 00:01:20 Exactly.

Speaker 1 00:01:21 It was a combination of amazingness. So why don't you first start off by just telling us who you are and what brought you to where you are at today?

Speaker 2 00:01:28 Sure. My name is Alessia Russo. I'm the owner of One Girl Travel. I am many things I like to consider myself, like the Martha Stewart of the internet. I'm a certified life coach. I am newly a certified travel advisor. I am a content creator. I am a brand visibility consulting coach, and I am also a event Social Media coordinator.

Speaker 1 00:01:52 Yes, to all of those things. And I saw quite a few of those things in action when we were in France.

Speaker 1 00:01:58 And I want to talk about that stuff, because when I met you and I was realizing what you were doing and what you do, and I saw your content, which just blew me away, I was like, oh my goodness, this is so important for retreat leaders, because I do think a lot of retreat leaders are willy nilly. They're social media and they're digital content in general. And one of the things I always talk about is my number one goal is to grow my email list, my email list. But the number one way to do that is through social media, y'all. If you only knew how many times we've tried to record and the oopses that I have done today, I'm just going to blame it on a very busy, fruitful, amazing weekend I had with my retreat alumni. I did a lot of yelling and screaming, so my voice is done and so is my brain almost. But what we're going to talk about is super important because number one, building our email list. But we have to do that through our digital presence.

Speaker 1 00:02:48 And the first thing people are going to look at when somebody is considering you or as a host or your business is your social media presence. It's a form of validation and it needs to be curated properly. one of the things I was talking about before we hit record was, you know, I see a lot of retreat leaders, especially new ones, but even some that have been trying to to kick around retreats for a while where they're like posting a cute picture of their kid and then their dog and then the retreat. And then, you know, this I don't know thing they saw on the news and then the retreat, like it's just all over the place and it's inconsistent. So could we just first talk about the importance of social media, the consistency of it, just, you know, in general why it's important to retreat leaders?

Speaker 2 00:03:31 Yeah, absolutely. And first, I totally agree with you about your mailing list because you don't own your followers on these social platforms. But like you said, like this is like where your credibility is.

Speaker 2 00:03:40 This is where they're getting to know you. So you're building community with your social media platforms, all of them. And each platform is very different. I in my opinion, I don't know if you agree with me on this, but I feel like Instagram is more of the curated, you know you got your whole like, page and it's all curated. Nice TikToks a little more rogue. I feel like I can have a little more fun, a little more behind the scenes on TikTok. Facebook is Facebook's Facebook. for Facebook, right? Like it's been around for a long time. But pretty much everything I post on Instagram just goes to Facebook. But basically, that's where people are going on your page to get to know you. And I know you mentioned about like posting family and kids and dogs and things that that's great for your personal page that doesn't belong on your business page unless it is carrying over to what you are trying to get across to your community.

Speaker 1 00:04:33 Right?

Speaker 2 00:04:33 But that's what stories are for, in my opinion.

Speaker 2 00:04:35 Stories, I think, are a great way to share behind the scenes of your life. People love stories. They love seeing what you do on the weekends with your family, your friends, but your actual social media feed. It should be intentional and you should be posting with purpose each time you post.

Speaker 1 00:04:52 Hey, it's Shannon here. I'm just popping in really quickly to ask a big favor. Would you pause the show and go review it for us, please? Reviews really help us to be able to get more guests and more experts on the show to help you transform your retreats, so if you wouldn't mind pausing and leaving us a review, that would mean everything. And if you're not already subscribed, do that too. I love that you're saying it like this because you literally nailed what I see as a user, let alone, you know, a business that's that's using the platforms. I agree with TikTok, by the way. We only started our TikTok account so we could do like pranks on the ranch and like show some funny behind the scenes goofiness.

Speaker 1 00:05:34 And we've done some of that and I got to get better at it. But that is why I started TikTok. I thought that could be the more sassier branch of us. And then Instagram is very curated and Facebook is more like, here's an event, here's just some information, here's where we post our articles. It's SEO driven. It's, you know, it's got good stuff. Don't get me wrong. Depending on the age that you're targeting also might depend on which social media platform that you're spending a lot of time in. Very true, but I do agree. Each of them have their own kind of feel and layout to it. And I love that you said personal stuff. Personal page, unless it's stories. I totally agree with that so much. The stories is where people really, really get to know, like the person behind the brand, I think, or people behind the brand, like what's really happening, you know, behind the scenes. What are your struggles? What are your your successes? what are your your learning poin...