Podcast
Cooking up GTM
Hosted by CS2 · EN
Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators.
GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired.
Come hang with us.
25episodes
Episodes
Newest firstAll episodes
Does AI Need Good Data? & 6 AI Use Cases
2w ago00:48:50Tap to summarizeFresh out of 2 recent events, Charlie and Crissy are excited to share some tangible AI Use Cases.After a quick review of events and the current state of GTM content, Charlie and Crissy discuss how good data is foundational to how AI works. Then they dive into 6 concrete AI use cases: 3 that we've implemented for our clients, and 3 that we've been using in our own internal operations.This week: 00:00 Intro05:37 Does AI Need Good Data?15:31 3 Client AI Use Cases34:51 3 Internal Ops AI Use CasesHear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Transcribe →Impact Summit Takeaways, Does It Matter Where GTMEs Report?, Every AI Tool Wants to be the Agent Hub
3w ago00:44:51Tap to summarizeWe're back at in-person events! This week, Crissy starts by discussing her main takeaways from Winning by Design's Impact Summit. Then, Charlie shares a LinkedIn post that brings up a familiar argument: Where should GTMEs sit on your team? Does it even matter? Lastly, they cover why every tool is trying to own the agent layer of AI, a topic that has been becoming impossible to ignore in the GTM World. This week: 00:00 Intro 00:10 Impact Summit Takeaways 15:05 Where Should GTMEs Sit? 31:00 Everyone Wants to be your Agent Hub Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Transcribe →Can AI Really do More with Less Time?, Clay v. Claude Code, Replace Scoring with Signals?
4w ago00:39:29Tap to summarizeThis week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more?Next, they tackle two debates happening in the GTM space. First up: Do you still need Clay if you have Claude Code? Then they make the case against sending "scored-up" MQLs (except hand-raisers) to sales based on analysis CS2 has done for all of their clients over the years, and what they would do instead. This week: 00:00 Intro: We're back to In-Person Events! 01:52 Can AI Really do More with Less Time? 11:18 Clay v. Claude Code 27:05 Replace Scoring with Signals? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Transcribe →Salesforce's "Headless" CRM, Our AI Maturity Framework & an Account Research Example
Apr 3000:46:03Tap to summarizeHot take: not every AI use case needs an autonomous agent. This week, Charlie and Crissy are unpacking Salesforce's new "headless" CRM. Then, they walk through CS2's AI Maturity Framework, grounding it in a real-world account research example. Our biggest takeaway? Stop thinking about AI maturity at the company level and go use case by use case. The most complex solution isn't always the right answer. This week: 00:00 Intro 00:43 Salesforce's "Headless" CRM 15:30 AI Maturity Framework & Account Research Example 38:01 How to Decide Which Maturity Level to Use Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Transcribe →The Current State of AI in GTM, AI for Data Analysis, and Why a Job Posting is a Sales Signal Gold Mine
Apr 2800:31:31Tap to summarizeAfter almost a year off the podcast, we’re back. We just couldn’t hold in all our thoughts on AI in GTM any longer so we are bringing back the podcast under the “Cooking Up GTM” umbrella (Crissy’s weekly newsletter).Expect weekly GTM AI news, candid discussion on what is working (and not working) in GTM right now, walk-throughs of use cases we are deploying for clients, interviews, and a lot more.GTM is changing and we’re on the front lines with clients every day, making sense of it all.Come hang with us.This week:00:00 Why we're back to podcasting10:08 Current State of AI in GTM18:10 Using AI for Data Analysis28:05 Using Job Descriptions for Buying Signal DataHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Transcribe →An Update on The Podcast
Sep 2200:11:24Tap to summarizeAfter an incredible run, we’re wrapping up the Revenue Growth Architects Podcast.Along the way, we’ve had meaningful conversations, explored big ideas, and hopefully helped you feel a little more confident navigating the complex world of marketing ops, RevOps, and GTM strategy.Thank you to every listener who tuned in, shared an episode, or sent us feedback. Your support has meant the world.We’re stepping back from the podcast to focus our energy on share content on Linkedin and Youtube. So, while the mic might be off for now, this isn’t goodbye forever. Keep following along:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
Transcribe →Ops Projects You Need to Complete Before Using AI
Sep 1500:15:13Tap to summarizeWe're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first time around!Ops Projects You Need to Complete Before Using AIHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
Transcribe →Sales Data in Multi-Touch Attribution - Yes/No?
Sep 800:05:28Tap to summarizeWe're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first time around!Q&A: Should you be tracking sales touchpoints in multi-touch attribution?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
Transcribe →5 "Best" ABM Stats?
Sep 100:14:01Tap to summarizeWe're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first time around!GTM or GTFO: 5 "Best" ABM Stats?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
Transcribe →Maturity Model for Reporting
Aug 2500:29:06Tap to summarizeWe're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first time around!Maturity Model for Reporting: Demystified reportingHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
Transcribe →