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On the latest episode we’re joined by Paul Wright, the Vice President of Sales Enablement at Acosta Group. Paul shares his insights on sales enablement and the importance of making a seller's job easy. Paul is passionate about making sure sales executives are knowledgeable and informed. And to do that sales execs have to be taught, not trained. Training is for animals, not people!

Paul's Revenue Rules:

You don't train salespeople, you teach them.
The sales rep is not the hero of the story, the client is.

Follow Paul on LinkedIn: https://www.linkedin.com/in/pnwright

Where you can listen:

Spotify:
iTunes:
YouTube: https://youtu.be/_-vKmlnR6e0